Soo Jin Suzie ChoiBrianna Giarraputo
Daniel NeaguKonrad Testwuide
Background Information Financial Performances
Competition and Industry
Competitive Advantages
Threats and Opportunities
Bakery goods and Beverage Franchise
Size : $3.37 billion
9876 global locations in 32 countries
1.5 billion cups/year globally◦ 30cup/sec
Franchise◦ 5% of revenue Franchisee makes goes to
Franchisor
Support/Operation ManualSupplies
5% of
Franchisor(Dunkin’ Donuts Inc)
Franchisee(Local Store)
Source : Reuters.com
2011 (2nd Quarter): $157 million
thousands of dollars
Stock Performance
Dunkin’ Brands Market Cap: $3.37 BillionStarbucks Market Cap: $31.5 BillionKrispy Kreme Market Cap: $451.75 MillionMcDonald’s Market Cap: $92.8 BillionPanera Bread Market Cap: $3.2 Billion
Strong BrandHigh Consumer Loyalty
Increasing use of technologyAlliances and partnerships
Brand Keys Customer Loyalty Engagement Index
ResourcePRO and TerritoryPRO
Optimizing Routes◦ Volume and time requirements◦ Customer time windows◦ Driver work time parameters
High rivalry among competitors
Potential Substitutes◦ Tea sales climbed by 32% from 2005 to 2009
Nutritional Awareness
Global Expansion
◦ China 2007
◦ Russia 2010
◦ India 2011