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Marketing project

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ORIGIN

Hamilton House ware Pvt Ltd .

Hamilton stands as one of the first companies to venture

into the Indian consumer goods marketHamilton has its manufacturing plants at Pipariya &Hardwar. Central trading units are also set us at Rakholiand Sayali to execute efficient business

In the global markets, Hamilton exports its products over40 Countries including Europe, the Middle & Far Eastand numerous destinations in Africa.

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Milton : Mission Sta teme nt

To be the unassailable leader in homewards by providing branded

(best in class) products redefining value, convenience and style.

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Cor e Str a tegy

Customer first- Customer delight exceed expectationnot just for external but internal customers as well.

Collaboration - spirit of partnershipInnovation path-breaking products constant processengineeringEvolve- to be the change we want to see .

CCIE

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Water bottles(insulated) Water bottles(non-insulated) Water jugs Casseroles Tiffins Vaccum flasks Thermosteel Softline products

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Pearl pet Tupperware Local unbranded house wares.

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S T P

S egmentation Targeting Positioning

Demographic School studentOffice goingHousewivesHospitalsTravelers

QualityConvenienceWarranty

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4P s

PRODU C T

E co FriendlyTrendy

Keeps Fresh

PR ICE

A FFORDABILIYCOMPE TE TIVE PRICING

PLA CE

IN STORE

THROUGH RETALIERS

PROMOT I ON

M EDIA

M AGAZINE

HOARDINGS

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SHAREHOLDING PATTERN

Particular Number of shares

Foreign 165,770 (1.3%)

I nstitutions 1,895,000 (15.2%)G overnment Holding 0 (0.0%)

Non Promoter Corporate 3,564,185 (28.5%)Promoters 4,246,527 (34.0%)Public & others 2,627,068.0 (21.0%)T otal 12,498,550 (100%)

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NALY SIS

SUFFERING FROM HUGE LOSSES SINCE

5 QUARTER LOOSING CUSTOMER HOLDFACING TOUGH COMPETITION FROM

UNBRANDED PLAYERS IN THE MARKET

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H aridwarsH aridwars mostmost

recent state of artrecent state of artManufacturing PlantManufacturing Plant

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RECCOMENDATION

Can introduce new fighter brand to fight with

competition.Can increase promotion

Easy Availability

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MILTON DUO

??? HOT OR COOL ???

Product

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CONCEPT OF DU O

It s an ordinary water bottle withextraordinary features.

1 . It can be used for cooling or heating the normalwater

2. It has LCD which provides various information

3. It uses minimal power

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Basic functioning of Duo

It is based on the TE technology for cooling and

heating.

P owered by ultra low weight lithium ion batteries

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H ow does it workP our plain water

Switch on to either mode

Lithium battery will provide necessary power foroperation

It takes 10-15 min to cool or heat the normal water

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POPs

Its a light weight water bottle like every normalbottle

Easy to use and carry

Duo is safe to use

Retains temperature of water for 2 -3 hours onceused for cooling or heating

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PODs

It can be used for cooling and heating of normalwater which a normal flask can t do

LCD for temperature inside

Easy to handle

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WHY BRAND NAME DUO

The brand name describes the product to agreat extent.

Brand name DUO also arouses a certainamount of curosity in the minds of thecustomers.

Brand name is as versatile as the productitself.

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Pricing of Duo

As the product is in the introductory stage,the priceis to attract customers

It focus on full market coverage

Introductory price is R s. 999

W arraty period will be for 1 year

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Target Customers

YOUTH

STUDENTS

(Fashion/Trend, Utility)

NEWLY RECRUITS

(Trend & Utility)

ADULTS

PROFESSIONALS (Utility)

TRAVELLING EXECUTIVES

(R equirement)

MOTHERS(N ecessity & Utility)

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Promotional StrategiesIntroductory offers

Ad campaigns

Live demonstration

Sales exhibitions

Discount on bulk order

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Ma rketpl a ce

As it is a lower end product and covers full market,itwill be easily available .

It will be available in all departmental stores

Malls and shopping centers

Exclusive showrooms

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Conclusion

Revolutionary product

Simple yet intelligent

Product is designed in such a way that every onecan use it easily or we can say its user friendly

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THANKTHANKYOUYOU