Durable Banner Solution to Enhance Corporate Identity Proctor & Gamble (P&G) FemCare, originally part of P&G’s Beauty Global Business Unit (GBU), is one of the largest manufacturers of feminine products in the world. P&G repositioned the division to FemCare to more accurately represent the goals of the organization. When P&G repositioned FemCare to be part of the newly defined Global Health & Well Being GBU, it opted to renovate the FemCare headquarters to reflect the outlook of the organization and highlight the feminine spirit of the division with vibrant, feminine displays. Proven leadership and signage innovation since 1965 P&G FemCare
Transcript
Durable Banner Solution to Enhance Corporate Identity
Proctor & Gamble (P&G) FemCare, originally part of P&G’s
Beauty Global Business Unit (GBU), is one of the largest
manufacturers of feminine products in the world. P&G
repositioned the division to FemCare to more accurately
represent the goals of the organization.
When P&G repositioned FemCare to be part of the newly
defined Global Health & Well Being GBU, it opted to
renovate the FemCare headquarters to reflect the outlook
of the organization and highlight the feminine spirit of the
division with vibrant, feminine displays.
Proven leadership and signage innovation since 1965
P&G FemCare
About the Solution
Landor & Associates developed a banner system design and turned to long-
time partner ASI for assistance in developing the system specifications. The
banner system presented a unique set of challenges: the banners needed to
withstand high winds, hold a curved shape, remain vibrant for a minimum of
5 years, and they needed to be installed in a very short time-frame.
ASI assembled its team of trusted partners to tackle the challenges. It
created custom posts to which sturdy, digitally printed laminate material was
mounted.
To further convey the spirit, ASI also executed Landor’s two story “dancing-
ribbon” design on the glass entryway by layering raspberry and frosted
vinyl. The vinyl was cut on a 40” plotter to enable seamless installation and
uninterrupted flow – even across the existing mullions. Then, to tie the theme
back to P&G, ASI used fabricated aluminum dimensional letters to create the
