Insight

IdeaDuracell invites people to adopt e-bunnies for a chanceto win Easter treats!

A bunny for 50p.

£££ goes to charity.

Campaign Title

To donate / volunteer takes too much effort, time and money.

Duracell not only provides support our electronic needs, theyalso support people and communities.

Duracell Easter Bunny.

Launch

Ongoing Engagement

DURACELL invites people through a microsite, social platforms and their existing packaging to ADOPT A BUNNY for 50p.

Each bunny gives a chance to win a prize.

Apart from adopting a bunny for 50p, they could also suggest 5 friends/family for a chance to get a FREE BUNNY.

The more bunnies they adopt, the higher the chances of winning the final prizes;

- EASTER HOLIDAYS- EASTER HAMPERS- EASTER WEEKEND BREAKS

Daily Twitter/Facebook/Newsfeed highlighting the updates and content across the range of subject matters.

Through the microsite, people could track the ongoing activity and funds.