Durocher Enterprises Sample Service Pricing · 2019-09-18 · Unless commitment is made, there are...

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“Unless commitment is made, there are only promises and hopes, but no plans”

Peter Drucker

Durocher Enterprises Sample Service Pricing

Revenue Planning from $5,500Time line for scope of this work estimated to be within 30 days if appropriate information is provided from associated parties involved in the project.

Proposing to utilize Durocher Business Plan Spreadsheets to develop a financially sound strategy that is customized to suit the needs and desires of the client with special attention to the feasibility of the space and finance keeping within budget.

Spreadsheets will include:a. Strategic Assumptions with estimated opening capacity as well as

expected operating capacity of all rooms and areas of the facilityb. Example build-out, operating expenses and capital allocationsc. Example Costing of equipment, inventory, furnishings, fixtures.d. Excel Spreadsheets of Monthly P&L, Yearly P&L, Monthly Cash Flow,

Yearly Cash Flow and Balance mapped out through to breakeven point and beyond.

e. Advise on blueprint/footprint design, with attention to cost cutting techniques and maximization of limited space.

f. Discuss design space of hypothetical sq. ft. example to utilize in revenue plan

We will run financial productivity profiles on all facility services related to profitability, revenue shares and realistic capacity.


Business Planning from $28,500Time line for scope of this work estimated to be within 90 -120 days if appropriate information is provided from associated parties involved in the project.

Proposing to utilize Durocher Business Plan to develop a financially sound strategy that is customized to suit the needs and desires of Client’s needs with special attention to the feasibility of the space and finance and keeping within budget.

Our collaboration include these discussions in relation to facility:a. Strategic Assumptions with estimated opening capacity as well as

expected operating capacity of all treatment rooms and areas of the facilityb. The necessary requirements for build-out, operating expenses and capital

allocationsc. We will run financial productivity profiles on all facility services related to

profitability, revenue shares and realistic capacity.d. Excel Spreadsheets of Monthly P&L, Yearly P&L, Monthly Cash Flow, Yearly

Cash Flow and Balance mapped out through to breakeven point and beyond. e. Written plan to include modified overview of present situation, goals,

objectives, management, demographic, staffing, alliances, competitive analysis, client profile, retail strategies, marketing strategy, assumptions, grossprofit analysis and exit/payback strategy.

f. Advise on blueprint/footprint design, with attention to cost cutting techniquesand maximization of limited space

g. Format design space on hypothetical sq. ft. example to utilize in planh. We will research materials, millwork, and equipment for all treatment rooms

and the retail store.

All technical drawings for design/millwork are separate and a bid for design and construction of millwork can be provided at a later date

“By failing to prepare, you are preparing to fail”Benjamin Franklin


Architectural Design Phase 1-3 - Conceptual Design Package Priced on Scope of ProjectWe will create a conceptual plan - Create layouts of the separate spaces in the facility such as the following; spa, medical spa, and retail center based on project ‘vision, goals & objectives’ and ‘wish list’ provided by the client. Create drawings of each space showing traffic flow, furniture & equipment and partition layout, including general millwork & equipment layout (plan/top view) and overall room dimensions only. Coordinate integration of layouts from the separate designated spaces into one large plan. Elevation views and sections, or specific references to electric, plumbing specs ARE NOT INCLUDED in this phase, however, they will be addressed in the “Design Implementation” phase.

1. Area/Sq. Footage analysis – to determine if the chosen facility will be able to accommodate all the services included on the projects ‘wish list’.

2. Determine Client’ interpretation of the projects ‘vision, goals & objectives’

3. Conceptual Plans - Create initial flow, furniture & equipment layout based on project ‘vision, goals & objectives’ and ‘wish list’ as recommended by Client.

4. Includes initial furniture, equipment and partition layout and 2 revision sessions.

5. Plan will include general millwork & equipment layout (top view only) and overall room dimensions only.

6. Complete up to 5 (five) similar revised layouts without incurring additional fees.

7. Deliverables for Conceptual Plan Package Documents - These plans and revisions will be provided to the client in the form of an e-mail with the associated plan files attached as printable 8 ½” x 11” Adobe Acrobat PDF files.

8. Project Time Line Tendera. Creation, Management and Construction Services overview

“Form follows function.”Louis Sullivan


Design ‘Phase III’ - Schematic Design Package CompletionUtilizing the client approved ‘Conceptual and Materials Plan Package’ design, the following will be provided:1. Once ‘Phase I & II’ are completed and approved, no changes can

occur to the layout. If time is required to change the layout of the ‘Phase III’ that work has begun, hourly rates of $175/hr. will be incurred by the client for the discrepancy in time required to complete the project.

2. Equipment installation details based on Client’ selections. This includes equipment ‘rough-in’ and reinforcing partial elevations, sections and/or details as required pertaining only to equipment being provided by Durocher Enterprises.

3. Prepare suggested partition types and partition layout drawings.4. Prepare suggested wall and floor finish materials schedule/plan.5. Prepare lighting schedule & reflected ceiling plan.

Deliverables for ‘Phase III’ Implementation DocumentsThe drawings created as a result of previous Phases will be provided in the form of an e-mail including five 24” x 36” ‘D’ size 600 DPI black and white PDF files. The five documents to be delivered to complete this phase of the contract are listed below: This also includes 3 photorealistic renderings of the space.

“The key to great design is capturing the spirit of the client and the essence of the space.”

Bryan Durocher


Sheet A1 Partitions & Plumbing Layout

Partition Types & Dimensions Wall Type Details

Plumbing Rough-In Locations with Dims

General Legends & Notes

Sheet A2 Furniture Layout

Chosen Floor Materials Area Take-Off

Furniture & EquipmentDimensioned Layout

Traffic Flow

Sheet A3 Reflected Ceiling Plan

Ceiling Configuration Sound System Speaker Locations

Light Fixtures – Types & Locations

Ceiling Fans & Lighting Fixtures

Sheet A4 Additional Details

Misc. Elevations as RequiredFor Specific Spa Equipment

Plumbing & Electrical Rough-In Details for Specific Spa Equipment

Light Fixtures – Types & Locations

Suggested Typical Cabinetry Designs Details


“The key to great design is capturing the spirit of the client and the essence of the space.”

Bryan Durocher

Sheet E1 Electrical Device Plan

Recommended outlets and power supplies and called out in legend

Electrical rough-in details for specific spa equipment

Electrical panel schedules are not included

Switch locations selected by client and are not included on these plans

All technical drawings for millwork are provided and a separate bid for construction of millwork will be obtained


“A brand is a living entity and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” Michael Eisner

Marketing and Collaterals Corporate Identity from $1,000

a. Cooperate in the creation of corporate identity and logo for facilityb. Strategy and development of the clients brand

Web Site Design from $7,500Durocher Enterprises will project manage and oversee the building of a standard website/ecommerce site with up to 500 products (supplied via excel spreadsheet) that will provide a solid and powerful web presence for your business and the ability to sell products and gift cards online. The site will be built and coded in the most current coding standards, feature industry compliant functionality as well as a cutting edge aesthetic look. The new site will consist of 10-20 pages, standard search engine optimization (SEO) and a flash header, plus one year of hosting. The client’s site needs to have a high end upscale feel and aesthetic. With the percentage of consumers shopping online climbing at a steady pace the need for E-Commerce to increase sales reach and retention is imperative.

Questions to think about.

• Will the site accurately reflect the high level of service you provide or if your business is product based, will it represent the true quality of your products?

• The average client prospect will visit a site 5 to 7 times prior to deciding if they will make business contact. Will the site entice the consumer to want to learn more or pick up the phone and call?

Tech SellsTechnology helps sell products and tools — apps, videos and other digital displays that demonstrate use and effects over time will appeal to today’s connected consumer and make them feel more confident about buying. With digital support that demonstrates use, consumers will also experience more success in using products at home, which can greatly increase repeat purchases, viral sharing and word of mouth recommendations.


“Neglecting your online presence is like building a store and never opening the doors.”

Bryan Durocher

Go Online or Go HomeWell over half of beauty users shop for deals online, and online beauty product sales are growing; 2013 saw 19% year over year growth. Beauty pros that don’t sell online can still win by getting search-optimized content online for local shoppers that are looking for deals online.

• Nine out of ten premium makeup consumers (people who spend more than $500 a year on makeup) are 90% more likely to seek online reviews for items they’re interested in buying. Plus, eight of ten are more likely to buy products online and twice as likely to say that brand is more important than price.

• The downside to buying online remains what it always was: in person experience may not match up to product promises, appearance or consumer expectation. Spas that provide consumers with the ability to try before they buy can successfully appeal to local consumers that generally want to try before they buy as well as those who have been disappointed by buying online in the past.

Will the site stand up to your competitors sites?

Are you getting a good value for your money?

• In our internet driven world, most consumers research on the web before they make any kind of a purchase. They are educated and armed with facts about what they want and how a product or service can meet their needs. The aesthetic quality of your site has never been more important for capturing potential customers than it is today.

• You only have 8 seconds to capture a potential customer’s attention. If a consumer visits your site and your home page is poorly designed, appears less than professional, or takes too long to load, they are off to the next site.


What makes a good site?Developing a site that is both aesthetically pleasing and search engine friendly. In the health and beauty industry, both are a must.

Aesthetically Pleasing You site must be aesthetically pleasing and represent your company. The website and new menu must correlate. Your site must reflect and reinforce your unique selling proposition or you defeat the purpose of creating a brand. Choose fonts that represent your business. One of the biggest mistakes made in site construction is bad font selection. A well designed site from a graphic standard will lose its appeal if the font is not appropriate. Font should be easy to read and show your brand personality.

Well OrganizedIt is crucial that your site is well organized. Too much information can overwhelm your potential customer so resist the urge to put too much on the home page. Instead, choose navigation that clearly tells your visitors how to find the answers they are looking for. They should never have to dig through your site to find anything.

Great ContentThe importance of good content cannot be overlooked. Make sure that your content is well written, grammatically correct, and accurately describes your services. Content should also be laid out in an intuitive manner. Visitors to your site should never have to search for information or answers to their questions. When writing your content, be sure to use target specific words and phrases that accurately represent your business. The entire website may target similar phrases or each page may target its own set of words and phrases. Keywords and phrases are what drive search engines to rank your site. The more specific they are, the better your sites chances are at achieving a high search page position in all the major search engines.

“Websites promote you 24/7: No employee will do that.” Paul Cookson


Feature RichWith the advances in web design, many functional features that were once expensive add-on’s, now can be added without exceeding a budget. While you are building your site to sell your business and the products and services you offer, it also should be a valuable tool for you to utilize. Features to consider are:

Content Management System (CMS)CMS is a feature that will allow you to manage your site easily, giving you control of your website. Frequent updates to your site are good for search engine optimization and communicates to your customer that you are a legitimate business.

Newsletter/Social Media/Email Management System Web based marketing it fast becoming the best way to acquire new customers and maintain your existing ones. A custom EMS allows you to take control of your web marketing without having to pay monthly fees associated with commercial systems.

Appointment/Consultation RequestIf your services are appointment based, offering a form that allows potential customers to request appointments is a great way to entice them and is less intimidating then a phone call. It also stimulates them to begin the process of imagining the results – a sure fire way to close a sale!

Downloadable Customer/Patient FormsIf your business requires the collection of customer/patient data and waivers, providing them online is a great tool for both your business and the customer. For the customer, having the ability to have lengthy forms filled out before arriving to your location helps them to better enjoy the experience. It also allows your business to better utilize the time you have with the customer delivering the service and closing the sale.

Call to ActionBe sure that you site has some sort of call to action, whether it’s selling a product, asking for an email address, signing up for newsletters, special events, seeking RSS subscribers, clicking on ads, soliciting referrals (email addresses of friends), etc. The call to action should always consider your target audience.

“We see web visitors as invited guests to a party and we are the hosts.”

Jeff Bezos, Amazon.com


Search engine optimization (SEO) – From $1,000 monthlySEO is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

• Monthly Local SEO• Google+ Local Page optimization• Search engine optimized website• 10 Keywords per location• Monthly Online Ranking Reports

Marketing - Develop Strategic Plan from $2,500

• Introduction to local community with events and incentives• Corporate promotion with events and incentives• Center guest conversion program• Client special event programs to include corporate, and other special

occasion programs Develop Client Gift card and VIP Membership Program-VIP Programs not only create client loyalty they can be an excellent source of cash flow. Gift card companies can custom make VIP cards with your business name and logo which you then can retail to your clients. You can charge membership fees yearly and allow your clients special buying privileges.

“The best place to hide a dead body is page 2 of Google search results.”

Anonymous


#1: Social Media Program – Created by Durocher from $2,000 Monthly including Newsletter SendWhere you communicate with your clients is as important as how you communicate in a socially wired world. You need to be where your present and future customers are liking, sharing, asking and searching online. The questions many business owners need answers for are:“How do I reach my customers online and what do I say to them?”

“What online opportunities am I missing to reach new customers?”“How do I measure my online programs to know I am getting a return on my investment?”“When do I know that a lead turns into a customer?”“Who are my best prospects and how do I reach them within my budget?”“Where are my present and future customers hanging out online?”With all the hype about social media, online reputations, ecommerce and more, you may feel like the ugly duckling in the digital lake that everyone else seems to know how to navigate. Most business owners know about how to operate their business but are not social media experts. We work with you to develop a strategy to achieve YOUR goals within YOUR budget.

Program Objectives: Created or Overseen by Durocher Enterprises• A monthly digital newsletter created and sent to your existing data base,

designed to generate interest in new and existing services and promote and highlight your brand and retail profit centers.

• Oversee consistent, customized activity on Facebook, Twitter, Pinterest, Instagram, and Google+ to drive traffic to your website and your business.

Desired Results:• Generate interest and awareness for Clients business.• Inform, educate, excite and “upgrade” your clients.• Create the type of valuable, customized content that leads to explosive

online results.• Generate low-cost leads.• Convert social media reach and website traffic into sales success.

We will write and design an engaging digital content and distribute the newsletter to your client data base via our group mail program.

No printing costs!No mailing costs!

“We don’t have a choice on whether we do social media, the question is how well we do it.”

Eric Qualman, author of Socialnomics


You’ll enjoy effective results at a fraction of the cost of a traditional newsletter investment, and your newsletter will work in synergy with your social media content and your ongoing marketing and promotional programs. Customized e-newsletter is as easy as 1, 2, and 3:1. We create a custom email template that reflects the Clients unique brand and identity. 2. With your guidance, we develop relevant and interesting topics and create your e-newsletter each month. Typical content includes a customized article in your “voice,” an overview of one of your top services, a product spotlight, and promotional content that drives sales and ties into your social media program.3. Once you’ve approved the content, your e-newsletter is assembled and scheduled to mail on the exact date and at the exact time you choose. Social Media Content Mix Pyramid We will plan and oversee strategy with management and a local provider for the following outlets:Facebook: A Facebook fan page lets present and future customers get to know you in a fun and immediate way. A fanpage builds awareness for your company, provides a platform for your fans to share enthusiasm for your products and services, creates loyalty, strengthens inbound marketing and promotes peer-to-peer sharing.Twitter: In this vibrant “community,” businesses can prospect leads and generate discussions on relevant industry topics. Marketers must provide good content in an easily digestible and timely format. With Twitter, it is easy to quickly compose Tweets and messages aimed at those interested in your company, products and services.Google+: Boasting 90 million users, Google+ is a part of any business’ social media strategy. Key Google+ elements include an About Page that offers a quick overview of your business; the Circles function that develops personas and communicate highly segmented messaging to your audience.Instagram: Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook, Twitter, Tumblr and Flickr. Users are also able to record and share short videos lasting for up to 15 seconds. In 2013, Instagram grew by 23%, while Facebook, as the mother company, only grew by 3%Pinterest: Pinterest is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies. Users can browse other pinboards for images, "re-pin" images to their own pinboards, or "like" photos.

“When it comes to choosing which social media platforms you'll utilize, select those that offer the best potential for reaching your ideal audience and broadcast the type of media you've decided is best suited for your company. Most people and companies can't be amazing on every platform; that takes a huge amount of bandwidth and resources. Instead of having a sub-par representation in a lot of places, be awesome on a few of them.” Entrepreneur Magazine


Set-Up: We will oversee the creation your Facebook fan page, Google+ pages and Pinterest, Instagram and Twitter account. We will work in conjunction with management and a local vendor to have the most likely success with these tactics.

Recommended Content: A minimum of five customized and strategically-timed weekly Facebook, Instagram, Google +, Pinterest and Twitter posts will dovetail with your newsletter content, mirror your current marketing and promotional strategies, drive traffic to your website and issue “calls to action” to generate sales and referrals. Posts will be organized to…

Entertain (1x month)Inspire (2x week)Instruct (2x week)Inform (3x week)

Report: We provide monthly analysis reports on Clients key metrics, including…

Facebook fans, likes and sharesTwitter followers and retweetsPinterest re-pinsWebsite traffic and behaviorPromotions cost analysisand other metrics specific to your business goals

Together, we will assess your sales and promotional needs and create the best strategy for your services and products. Campaign goals are specific and measurable.

“The ROI (Return on Investment) of Social Media is your business will still exist in 5 years.”Eric Qualman, author of Socialnomics


Printed Collateral Aesthetic Menu Design from $3,000Your spa menu is the center point of your services. Durocher Enterprises will write copy, design and layout a beautifully crafted menu of services that entices readers to explore each one personally. Your menu will be laid out in brochure format, 3.5” x 8.5” with the final page count dependent upon the number of services typically 16 pages.

Retail StoreWe will research materials, millwork, fixtures, and equipment for all treatment rooms and the retail store. We will research personalized branded products to create a specific and branded line for Clients. This includes product and packaging selection and production. In addition we will research and select all other product options to be carried in the retail center. This can range from skincare, pet care, bath & body, apparel, specialty gifts, music, books, and generational specific items. We will design and give input on all displays, merchandising, and placement of all products.

Set up Store Product & Protocols from $22,500• Selections of Spa Retail Lines and Complimentary Product Selections for Retail

Center• All products will have the capability of being sold through e-commerce channels• Streamline retail ordering, needs and inventory• Coordinate educators for retail center protocols and product training in relation to

Clients product offerings in addition work in coordination with said professional in the creation of a written training manual for future use in sales training of staff

• Complete on site set up of retail spaces where applicable prior to re-opening• Systems and Structures to Train and Develop Staff in a Store Experience that Drives

Retail Sales, Referral of New Clients, Cross Service Marketing, and Pre-Booking of Guests to Maintain Consistent Client Satisfaction and Cash Flow

Staff Training from $7,500

1. Educate ownership and management in understanding and implementing coaching structures

2. Educate business service provider’s on how to grow their business through a defined extraordinary client service experience to deliver a consistent level of superior service focusing on pre-booking, retail, up-selling, and referral of new clients

3. Educate ownership on how to coach current employees and new hires on how to effectively reach and exceed goals in service sales, retail sales, pre-booking, retention and referral of clients, premium service, and maintaining a high average ticket using the Secrets of Ka-Ching Workbook an self-study guide

4. Have the Clients team build the clinic/spa’s image and recognition throughout the community using networking and business skills learned through training

5. Educate Clients team on the following education program”


The Secrets of Ka-Ching - One Day Training Program

The Secrets of Ka-Ching: The Extraordinary Client Experience provides the five essential principles that service providers must embrace to build and maximize their business opportunities. It’s important for all service providers to learn how to target their ideal and best client; to know how to take them through an extraordinary client experience and be able to track their numbers daily to have a clear idea of their financial picture

Principle # 1 Know Your GenerationsLearning to Identify and Understand the Needs, Spending Habits, and Desires of the Generational Groups in America. Each of these generations has unique perspectives, likes, dislikes and buying patterns. It is important to understand the backgrounds of the clients in your treatment room so you can take the first step in deciding what type of clientele you really want to service.

Principle # 2 My Favorite Client StatementCreating a vision statement for your favorite client, who will build your emotional and financial bottom line. How can you go after your ideal and best client if you have not defined who exactly it is that you want to see? Discover how to develop your business and services around your target client. Learn how to attract the clients you enjoy working with.

Principle # 3 The Extraordinary Client ExperienceBrand your client's experience and set yourself apart from all other service providers who do similar services like yours. Clients will pay top dollar for a service and experience that pays attention to quality and detail. That is more important than the price to many clients.

How do you treat your clients from the moment they walk in to the moment they leave? Are you speaking about the three drivers of your business, retail, referral of new clients, and pre-booking with each person who sees you? Learn the essential dialogues for retail recommendation, new client referral, and pre-booking that work every time. When you define your client's experience you are able to repeat it consistently and brand yourself as a service provider above and beyond the rest.

CFO asks CEO: “What happens if we invest in developing our people and then they leave us?”CEO: “What happens if we don’t, and they stay?”


Principle # 4 - NetworkingWhen you are not busy with clients what do you do to grow your business? There is no magic bus full of clients that is going to drive up to your door. You have to let people know how great you are and that means getting out into your community.

Learn how to use networking as a powerful way of building professional relationships and generating new business opportunities. The more relationships you build, the more you increase your referral network, bolster your reputation, and improve the quality of your client base. In fact, just one relationship can provide a vast source of referrals and substantial income over a professional career.

Principle # 5 - Dollars and Sense - Know Your NumbersIn order to create a financial plan and grow your business you need to know your vital business numbers at all times. Learn how to track your numbers in ten minutes a day for service sales, retail sales, and percentage of your business derived from premium service, how many clients you pre-booked for their next visit, and how many new clients you provided service to supports your long term success. These goal areas are bench marker to knowing you are providing an extraordinary experience to each of your clients.

This program is a must for any spa service provider who wants unlimited income potential and wants to take their business to the next level.

“You are your greatest asset. Put your time, money and effort into training, grooming and encouraging your greatest asset.”

Tom Hopkins


Treatment and Service Protocols from $6,000

Identify and customize treatments for the market placeFind educators for technical protocols in relation to training service providers on unique client service offerings in addition work in coordination with said professional in the creation of a written training manual for future use in training of staff

Operational Structures Priced Upon Consultation

Hiring a Championship Team• 15 Traits Essential to Every Employee• Learn How to Hire Hard and Manage Easy• Job Descriptions, What Needs to be There and WhyChampionship Communication• Learn Your Natural Preferred Style of Communication• Learn How To Communicate and Build Relationships with the Three Styles Different From Your Own • Job Descriptions, What Style of Communicator Works Best With What PositionTeam Development• How to Coach a Challenging Employee• Turning Around Negativity in a Group Mentality• Setting up Championship Meetings• Incentives that Increase ProductivityCreating a Dynamic Front Desk That Generates Results• Choosing the Right Team to Deliver Service Mastery• What the Job Description Really Needs to Be• Creating a Logical Training Process That Can be Embraced• Incentives that Increase Productivity• Cutting Down on TurnoverRetail Strategies that Produce Revenue• Learn What Creates a Successful Retail Environment• What Products Match Your Client’s Identity and Mission• Inventory Management and Turnover• Retail Incentives that Produce ResultsSetting up Team Coaching Programs• Why Team Coaching is the Number One Way to Increase Productivity• How to Set up the Program With Your Team• Goal Setting in the Six Key Performance Areas and Case StudiesCompensation Structures• Learn How Pay Needs to be Tied to Performance• Which Compensation Plans Work and Which Ones Don't • Taking Your Team Through Compensation Changes Without a Walkout

Date post:	28-May-2020
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