HELLO!I hope you enjoy what you see.

1. Levis Campaign

2. Mrs. Baird’s

3. My Bubba & Mi

4. Stewart’s Original

5. Ntuition Gaming

6. Weber Grill

7. Atomic 82

8. Garden of the Gods

9. The Glitch Mob

10. Bermuda

CONTENTS

LEVI’S CAMPAIGNThe Mission: Create a campaign for

an existing company focused on the

promotion of sustainability.

The Idea: The campaign “Take a

chance, give a chance” revolves around

the idea of customers returning their

old, worn out Levi’s jeans to a Levi’s

store to receive a discount on their next

new pair of jeans. The old jeans are then

cleaned, recycled, and transformed

into new jeans to be given to someone

in need. This drives the sales of jeans

up, provides for the less fortunate, and

promotes sustainability.

The Design: The focus of the design is

centered around an American, blue collar

society depicted through American flags

and photographic imagery. I kept in mind

the Levi’s brand while still incorporating

the “American” theme.

1.

MRS. BAIRD’S2.The Mission: Create a new brand

perspective for Mrs. Baird’s including

logos and marketing strategies.

The Idea: Bring a more playful side to

Mrs. Baird’s so that it is not just a bread

company, but a company that will leave

a lasting impression.

The Design: The purpose behind the

design is to show a world without bread

and how messy that world would be. It

also pushes the viewer to realize that a

sandwich without bread is not a sandwich,

and that the bread makes all the difference.

The Tagline: It’s nothing without Mrs. Baird’s.

The Team: Dustin Hall: Art DirectorTyler Demarcus

Kreshnike Duraku

Ruben Mauricio

Martin Nogueira

Thang Vu

MY BUBBA & MI3.The Mission: Design and code a

website for a small band using HTML

and CSS.

The Idea: Create a website that is

inviting and wholesome to reflect the

humble folk music of My Bubba & Mi.

I also wanted to make sure that any

fans that visited the page would have

a memorable experience by having a

clean user flow.

The Design: The design was

developed using HTML5 and CSS3. I

introduced a theme revolving around

an inviting forest so that the user would

feel comfortable in the atmosphere and

want to stay/return. I chose the color

pallet based on the personalities of the

band members, all the while maintaining

the overall inviting feeling.

STEWART’S ORIGINAL4.The Mission: Redesign the look of

Stewart’s Original Root Beer.

The Idea: Completely flip Stewart’s

old-fashioned style that is widely

used with root beer companies today

to a more modern look. In doing

so, Stewart’s will be able to more

adequately reach their target audience.

The Design: My goal was to give

the company a modern spin while

still incorporating old-fashioned

elements. I achieved this by using

more of a modern color pallet and

modern shape treatments while tying in

embellishments to hint at old fashion.

NTUITION GAMING5.The Mission: Create a magazine

company, logo, covers and spreads.

The Idea: Construct a gaming

magazine that acts as a hub for

everything video game-related. The

name “Ntuition Gaming” stemmed from

the idea that a viewer can understand

and channel everything going on in the

gaming realm from one source.

The Design: Gaming magazines have

developed a trend of taking screenshots

from video games and slapping it

on the cover; I wanted to break that

trend. To me, the cover should be a

treat inviting the viewer to look inside. I

wanted the covers to be consistent and

have a collector’s mentality.

WEBER GRILL6.The Mission: Develop an ad campaign

for Weber Grill.

The Idea: Create an ad that grabs

the attention of the viewer quickly

and leaves a lasting impression. I

used a misdirect to achieve this effect

by shocking the viewer initially and

bringing it all together at the end.

The Design: By keeping the design

simple and clean, the viewer’s focus

stays strictly on the text and helps get

the point across faster. This also makes

the misdirect more rewarding in the end.

The Tagline: The grill of your dreams.

The Team: Dustin Hall

Maria Miranda

The Grill of Your Dreams

ATOMIC 827.The Mission: Create a clothing brand and marketing strategy.

The Idea: Create a brand that reaches out to men who want to stand out and take charge of their life. The name of the brand came from the idea that the clothing would completely change the DNA of the person wearing the clothes. We chose atomic number 82 because it is the element lead; it became a play-on-words, and we also liked the idea of our demographic being leaders.

The Design: We wanted the design to feel premium, so we went with a clean approach. By doing this it made every minor detail of the utmost importance.

The Team: Dustin Hall

Jake Bloom

GARDEN OF THE GODS8.The Mission: Design a cohesive

wayfinding system for the Garden of

the Gods by creating a series of icons.

The Idea: Create a more cohesive and

easy to understand system to guide the

visitors throughout the park.

The Design: I made the signage more

of an icon system so that visitors could

relate to and understand the meaning

of the signage from any nationality.

I also divided the signage between

attractions (circle frames) and

non-attractions (square frames).

N

THE GLITCH MOB9.The Mission: Design a two-disk set for

The Glitch Mob with a poster and insert.

The Idea: Create a story that could be

displayed throughout all of The Glitch

Mob’s brand.

The Design: By introducing a

mysterious world through the music

and design, the consumer is drawn

into the story that is unfolding in

front of them. The entire design was

based around geometric shapes that

mimicked the style of the music.

BERMUDA10.The Mission: Create a company from

the ground up, including company brand,

logo, and deliverables.

The Idea: Design a place that would

change the way people look at spas

forever. We wanted to create a place for

people to go when they wanted to get

completely off the grid. This was done by

placing the spa underground so people

could escape from cell phone service

and wifi, thus achieving a higher level of

relaxation without distractions.

The Design: We wanted this to be a

company that both women and men

would feel comfortable visiting, so

instead of sticking to the feminine, heavy

design seen in most spas today, we went

with a clean, modern design that was

gender neutral yet still comforting.

The Team: Dustin Hall

Holly Aldriedge

Ayla Haynes

DUSTIN HALL

Mobile: 817-648-1306Email: dustinhall1988@yahoo.com

THANK YOU FOR VIEWING MY WORK!