Date post: | 20-Mar-2017 |
Category: |
Retail |
Upload: | new-black-bv |
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DUTCHCONSUMERINSIGHTS
16.9
An in-depth look into how consumers shop today
49.6% 50.4%
mils
mils
16%Gen Z
25%Gen Y
22%Gen X
26%Baby Boomer
11%Gen GI
Netherlands Population
Top 5 daily usage of social media channel
Online shoppers
Top 5 most common types of product purchased online
Top 3 most popular search engines
Top 5 most popular web browsers
6.6 mils 1.2 mils 1.2 mils 1.0 mils 0.7 mils
41.4% 23.6% 16.0% 10.4% 0.8%
94.2% 1.3%2.5%
P A R T 1 / 3
10.4 76%regular shoppers make at least1 purchase in pass 3 months
Trips, holidays,accommodations
Clothes, sportequipment
Tickets for events Literature (books,magazine) Household articles
66% 66% 56% 47% 39%
Sources:Google Wikipediahttp://www.cbs.nl/ http://gs.statcounter.com/http://www.ups.com/media/
Shoppers journey
of consumers search productinformation online
84%
of consumers finalize theirpurchase in store
62%
of consumers use mobile phone instore to expand shopping capabilities
59%