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DUTCH INDUSTRIAL DESIGN in CHINA Consulate General of the Kingdom of The Netherlands Mr Ton van Zeeland Consul General
| Date post: | 27-Jan-2015 |
| Category: |
Design |
| Upload: | jorgvandenhoven |
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DUTCH INDUSTRIAL DESIGN in CHINAConsulate General of the Kingdom of The Netherlands
Mr Ton van ZeelandConsul General
DUTCH INDUSTRIAL DESIGN in CHINA
1. About The Netherlands2. ID History in Europe3. ID History in The Netherlands4. Dutch ID Education5. Dutch Design: Inventive6. Dutch Architects in PRD7. Dutch Industrial Design
About The Netherlands
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EU Member16 Million PeopleAlso called HollandWe speak DutchMany speak 3 languagesWe travel worldwideDo business
About The Netherlandsfits 236 times China & 4 times Guangdong
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Numbers
• Designers• Industrial Designers• GDP of Creative Industry• ID Agencies (15+ Staff)• Industrial Design Courses• Years ID education• First commercial ID dept.• ID Agencies in GD• Designers in GD• First Dutch man in China
14,000
RMB 26 Billion
200
>10
40
1600
46,000
1924
ID History in EuropeA development from crafts to mass production and modernism
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1588Word “design”First defined
1452-1519 Leonardo Da Vinci (Italy) first ‘designer’
1759Josiah Wedgwood (UK)First Industrial Designer
1919Walter Gropius (Ger)Starts BauhausFirst ID Schoolintegrating disciplines
ID History in The NetherlandsA creative collision between craft and industrial mass production technology
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1856 - 1934 Hendrik Berlage Architect - Grandfather of Dutch (Industrial) Design
Image: Wikipedia
Image: gispen.nlSt. Hubertus Jachthuis Image: eboumans
De Burcht Image: Hendrickdekeyser.nl
NH Tramwegmaatschappij www.NAI.nl
ID History in The Netherlands: Gerrit Rietveld
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1888 – 1964 Gerrit Rietveld Founder of “De Stijl” first Dutch Design Movement
Red Blue Chair, 1917 Schroder Huis Steltman Stoel
Image: Wikipedia
Zig Zag Stoel
ID History in The Netherlands: Some Dutch Design
Icons
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1955-1975Kho Liang Le
1924Philips NLfirst design department
1967Wim CrouwelFont “New Alphabet”
Image: Philips Image: Artifort (M416) Image: www.papress.com
Dutch ID Education1949 Mart Stam and Andries Copier pledge the foundation to establish a faculty of Industrial Design
Delft University of TechnologyUniversity of TwenteTU EindhovenHaagse Hoge School (IPO)Design Academy EindhovenHogeschool WindesheimGerrit Rietveld AcademyFontis Hogescholen VenloHogeschool RotterdamHoge school Arnhem en NijmegenSaxion EnschedeHoge school UtrechtROC DrachtenDeltion College
10 Image: Faculty Industrial Design, TU Delft (www.io.tudelft.nl)
Dutch Design: Inventive•Open mind•Out of the box (bending rules)•Striving for functionality
/simplicity (less is more)•Humorous (Ironic)•Conceptual (from a core idea)•Pragmatic (consensus oriented)
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Image: Kun Kun
Design Methodology
FunctionalityUsabilityExperience
Dutch Designers go beyond design, they consider many areas to create innovative and profitable products.
TechnologyBusiness
Product Design
People
Interaction
Transformation
From: Prof. Daan van Eijck
Dutch Design: Inventive
Dutch Architects
Various Dutch Architects realize famous buildings in Guangdong:
GZ TV Tower - IBAGZ Times Museum – OMALong Gang City Center – MecanooChristal Island SZ – OmaSZ Stock Exchange - OmaSZ - MVRDV
Dutch Architecture inSouth China
From: www.hemel.dircon.co.uk.nl
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Guangzhou TV Towerwww.hemel.dircon.co.uk.nlwww.IBA-BV.comImages: Information Based Architecture (IBA)
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Guangzhou Times Museumwww.OMA.euImage: Iwan Baan (www.iwan.com)
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Long Gang City Center Masterplanwww.MECANOO.nlImage: Mecanoo
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Shenzhen & Liuzhouwww.MVRDV.nl Image: MVRD
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Shenzhen Crystal Island & Shenzhen Stock Exchangewww.OMA.euImages: OMA
Your Dutch ID PartnerDutch Designers can be your partners for successful product development for China and the West!
•The Netherlands small but world famous for business•International people•Good in Design•Innovative & strategic•Like long term relations and commitment•More than 40 years ID education•Almost 100 years experience in Commercial Design Business•Professional•Growing amount of Dutch Designers in Guangdong
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CONTACT US FOR-Trade Enquiries-Investment in Holland-Design & Business Partners-Information on Holland
Send your inquiries to:[email protected] look onwww.HollandinChina.org
Send us your portfolio to:[email protected]
