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7/31/2019 Dutch Vietnam Management Supporter no. 22
1/10
In this issue:
The DutchVietnam
Management Supporter
This magazine was first
published in March 2007. It is
digitally distributed among
my Vietnamese and Dutch
business & private associates.
Purpose: to keep them
informed about my activities
in Vietnam and overseas
This amazingly attractive andenergetic country has rapidly
conquered my soul, and
become my home away
from home.
Loek Hopstaken
P r o f . L o e k H o p s t a k e n
E m a i l :
l o e k @ h o p s t a k e n . c o m
M o b i l e :
090 888 9450
May 31, 2012
6th year, no. 3
The Ultimate Prize
Activities June/July
1
2
MBA & your future
Allround Managers
When the cat is out
3
4
5
MD Programs
Royal Courses
Asian Brands
6
7
8
Hopstaken Services
Contact information
9
10
Sit vis tecum!
May the force
be with you!
The Ultimate PrizeKnow someone who thinks he knows everything?
Ever tried to tell this person something? Its no use. This
person suffers from a serious delusion. Slowly but surely
he disconnects from reality. Life around him changes all
the time, yet he refuses to realize this. So sad!
In Vietnam I rarely meet Vietnamese who display
that attitude. Most Vietnamese are eager to learn. Theyseem to want to catch up with rest of the developed world.
And: to build Face. Self-confidence.
But acquiring knowledge is not all there is.
Knowledge is quantitative. Beyond it you find wisdom.
Its a fascinating event when a participant in a course or
workshop comes up with a deep insight. Not based on lots
of knowledge, but on deep understanding. Then you see
most others fall silent: wisdom, the ultimate prize.
Never look down on anybody, unless
youre helping them up.
Jesse Jackson
7/31/2019 Dutch Vietnam Management Supporter no. 22
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26th year, no. 3
The Dutch Vietnam Management
Supporter
Choose a job you love, and you will never have to work a day in
your life. Master Kong
The 2012 edition of my catalog (pdf) will be yoursafter sending a request to [email protected].
Saigon, May 27, 2012
Left: a white board with answers to What do
you expect from your manager? The result of a
7/31/2019 Dutch Vietnam Management Supporter no. 22
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36th year, no. 3
The Dutch Vietnam Management
Supporter
Does an MBA education prepare
you for the future?The most important question about MBAis: can I use it to improve my companys &
my own performance? The answer depends on two aspects of the MBA program. Firstly,
the hands-on business experience of the MBA-teachers. When this experience is lacking
or irrelevant, it is very difficult to translate theory into effectively dealing with real-life
situations. The teacher then depends largely on the experience of his/her students.
Secondly, the curriculum itself. As argued earlier (DVBS no. 21) MBA is US-based. But
there is another factor. Recently Mark Fidelman collected information about its actuality
from the top 25 MBA providers in the USA. He focused on social media (Facebook,LinkedIn) as global communication platforms, revolutionizing marketing, human re-
sources management, and more. Below a summary. The data speak for themselves.
Besides this omission, many MBA-programs keep on using outdated text books and re-
sources. In Vietnam many use copies of pre-crisis books. What to think of forwarding, in
2012, the same marketing, economic, financial and statistical insights and techniques that
have significantly contributed to the global financial crisis? Think!
7/31/2019 Dutch Vietnam Management Supporter no. 22
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The Dutch Vietnam Management
Supporter
6th year, no. 3 4
Making Managers AllroundDespite overwhelming evidence
of the contrary, many people stub-
bornly believe that excellence in a
specialism promises excellence in
management. All over the world the
most common mistake in career
management: promoting an out-
standing specialist to manager. The
loss of your best specialist (hard to
replace) aside, this may well lead to
winning a weak (and frustrated)
manager. What to do? Demoting him
means he loses face. HR, HELP!
In other cases you find yourself
having an inexperienced manager
who has to go through hell & high
water to learn the tricks of the trade,
yet still misses basic management skills. HR, ADVICE PLEASE!
So what to do when you have team leaders and managers, among them specialists, and you
(their CEO) want to increase their management abilities? First of all, you check their needfor training. When you know their need (and add your own, as CEO) you start looking for a
provider of management know-how. After a meeting with De Heus LLC Vietnam CEO Mr.
Gabor Fluit and his Personal Assistant Miss Tra My I proposed to deliver my Allround
Manager Program: 12 hats every manager
needs to know how to wear.
We agreed to complete the program
between August 2011April 2012 in 4 x 2
days. My interpreters Mr. Phong & Dr. Khoa
did a great job supporting the program.
For De Heus Vietnam investing in train-ing has an extra dimension. It expands
fast. Allround managers are in high demand.
Like everywhere in Vietnam!
June 18 the third De Heus Vietnam ani-
mal feed factory opens its gates in Dong
Nai (Dau Giay IP, Thong Nhat District).
There are 2 ways to exert power: one is pushing
others down, the other is pulling others up.Booker T. Washington
De Heus managers enjoy their break at the
Riverside Renaissance Hotel in HCMC
7/31/2019 Dutch Vietnam Management Supporter no. 22
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56th year, no. 3
The Dutch Vietnam Management
Supporter
When delivering a work-
shop in Binh Duong Pro-
vince, my clients company
bus picks me up around 7:20
am. To make sure I dont
miss it, I am at the pickup
spot at 7:10, close to the in-
tersection Phan Van Tri
Nguyen Thai Son (Go Vap).
Living in Vietnam for
several years and having
driven over 15,000 km on my
motorbike, traffic- & street-
wise there is not much left to
amaze me. But observing the
traffic & street life from the
sidewalk on Phan Van Tri
once again made me realize that Ho Chi Minh City traffic & streetlife really forma tour-
ist attraction in itself. Its good to see that local laws havent (yet) touched the work of the
breakfast ladies. During my first major stay in Vietnam, I enjoyed my street breakfast ofa lofty omelette+bacon+lettuce+tomato sandwich, with Vietnamese ice coffee and fruit,
altogether for 80 eurocents. Never got sick once. The lady above only serves her clients
when the city traffic police (below) decides to choose a different place to stop traffic offend-
ers. Some people always drive on after the light turns red, creating danger for themselves
& others. These cops do the right thing: fining everyone who does so. But their presence
has an interesting side-effect: motorbike cowboys spot them from far, and dont ride
against the traffic direction,
race, or cut corners. But:
when the cat is out, the
mice dance on the table.In that sense many Vietnam-
ese act like these mice.
Without cop-like supervision
their attitude is: Rules?
What rules? Yes, Good =
Getting away with it, and
Bad = Getting caughtare
part of Vietnamese culture.
You can observe it on the
street, but also in some
organizations. Boss gone
work stops. Call the cops?
When the cat is out, the mice ...
Phan Van Tri, April 10, 2012
Phan Van Tri, May 9, 2012
7/31/2019 Dutch Vietnam Management Supporter no. 22
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The Dutch Vietnam Management
Supporter
6th year, no. 3 6
In most Vietnamese organizations
the lower ranks rarely communicate
with the upper ranks. Let alone, initi-
ate communication: given traditional
Asian culture, that is a privilege of the
upper ranks.
Result: much information, andworse, ideas for improvement never
reach management levels. Talents
are rarely spotted, and may well quit to
find a job with the competitor. As long as
this piece of Asian culture maintains its
grip, change will be s-l-o-w: innovation &
improvement will remain a privileged
duty for top management.
Yet, change is inevitable.Young Vietnamese entrepreneurs are increasingly aware of the
power of listening. The young who more & more populate the countrys organizations de-mand from their managers two-way communication. No two-way? They quit. Meanwhile,
many non-Asian enterprises have set up shop in Vietnam. The Austrian company Schoeller
Bleckmann Oilfield Equipment Vietnam was founded in 2008. CEO Mr. Campbell McPher-
son runs SBOEV with a team of skilled & highly trained specialists, and a management
team. Both have embarked on a tailor made Management Development Program. The first
echelon (managers, right) and the second (supervisors, left) do some workshops together,
others separately. In this way the teams not only work at improving their management and
soft skills, but also the mutual understanding between the two management layers.
Management Development
@ Schoeller Bleckmann OEV
Mistakes are always forgivable, if one has the courage to admit
them. Bruce Lee
7/31/2019 Dutch Vietnam Management Supporter no. 22
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The Dutch Vietnam Management
Supporter
6th year, no. 3 7
Human Resources is a business area that attracts more and more
learners. HR-activities in Vietnamese organizations are usually limited
to recruitment and administration. However, since a few years HRM in
Vietnam is a professionalization phase. HR Officers go out and learn
about the many other areas belonging to a full HRM department. They
meet in HR clubs, both off- & online. A Vietnamese HR discussion group
on LinkedIn has almost 15,000 members. HR staff mixes formal with informal training to
learn about subjects like
Corporate HR Strategy & Planning
Talent Recruitment & Management
Organizational Design & Efficiency
Internal Communication
Compensation & Benefits
Coaching & Mentoring
Team Work & Meetings
Performance Evaluation & Management
Traininginhouse / outsourced
Career Start & Career Planning
Last years seminar by HRM opinion leader HR Dave Ulrich attracted 500 attendees.
It stimulated both Vietnamese CEOs and HR practitioners to take a new look at HR. This
may in part explain the increasing number of my students. Where the average 2011 HR
class had 2025 participants, now there are 35 or more*). HRM is a rich subject. It has lots
to offer to companies that want to become more productive, hire talents, and keep them.
In April I conducted the 5 evening Recruitment & Career Start course. Last week its sequel:
Career Planning & Training. Now, 45 participants. Good to see this manifestation of broad
interest: an element of justified hope for Vietnamese business in this time of economic crisis.*) Or is it the royal discount offered to company groups?
Public Courses @ Royal
The secret of a long life is double careers. One to about age sixty, then
another for the next thirty years. David Ogilvy
My 2012 schedule at Royal Business School:
The Real Public RelationsJuly 913
Interpersonal Relations (HR)Aug. 1317Organizational Culture (HR)Nov. 1923
Presentation SkillsDecember 37
Go to http://www.royal.vn for information.
7/31/2019 Dutch Vietnam Management Supporter no. 22
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The Dutch Vietnam Management
Supporter
6th year, no. 3 8
There is GREATNESS in Asian brands
The 2012 Tetrapak Vietnam Customer Conference had as its theme brands & brand-
ing. To enlighten the audienceTetrapak customers and guests3 speakers shared their
views and experiences: Madame Ninh, former Ambassador of Vietnam to the EU and Bel-
gium, Joe Wheller, Managing Director of marketing & branding research firm Cimigo
Vietnam, and Joseph Baladi, CEO of BrandAsian and author ofThe Brutal Truth AboutAsian Branding. In her erudite yet clear and personal way Madame Ninh shared with us
her views on what is needed to define the Vietnam brand. Successful branding requires
looking around in the world & an honest look
in the mirror: to see what can be promoted as
Vietnams brand elements, and what needs to
be improved to support the Vietnam brand.
Cimigo tested 300 (out of 3,000!) tv-commer-
cials shown in Vietnam. Cimigos Joe
Wheller enlightened us with a series of ads
that were either successful or unsuccessful aswhat I call brand carriers.
Joseph Baladi made clear what brands and
branding are and what they are not. I was
most impressed by his analysis of certain tra-
ditional Asian CEOs, whose business vision is
all about making money, and who expect their
advertising company to build their brand.
Some of those ad agencies, hungry for the as-
signment, are all too eager to get the assign-
ment, and say yes to anything this CEO will tell them. The result is failed branding and
wasted money. Reason? Look at the quote in the top picture, and you may get the idea.
The conference location was Hotel Nikko Saigon (D. 1). Excellent service, excellent catering.
Madame Ninh
Joseph Baladi
7/31/2019 Dutch Vietnam Management Supporter no. 22
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Major Services + Client List + Mini Catalog
96th year, no. 3
The following services are in high demand:
1. Management Development programspurpose: to train
managers to qualify for higher positions, to develop soft
skills, and to increase their value to their organizations
2. Seminars & Lectures in the fields of Human Resource
Management, Leadership, Strategy, Public Relations and
Business Communications
3. Business courses: HRM; Efficiency; Presentation Skills
4. Personal Coaching of entrepreneurs
5. Business Consultancy (Management & Leadership; HRM;
PR; Strategy; internal communications)
In Vietnam: a.o. business field
Tan Thuan IPC (HCMC) Industrial development
HCMC University of Technology Master of BA program
RMIT (HCMC campus) Communication program
Royal Business School (public courses) Courses & seminars
Vietnam Airlines (RBS; ISM) International airline
Vietnam Singapore I.P. (SPECTRA) Industrial park
Petronas Vung Tau (SPECTRA) Chemical factory
Nike (Tae Kwang Vina) (SPECTRA) Shoe factory
Le & Associates Training & consultancy Training House Vietnam (Sacombank) Training & consultancy
Ministry of L.I.S.A. (RBS) Civil Servants
SONY Vietnam (RBS) Consumer electronics
CapitaLand Vietnam (SPECTRA) Real estate
Institute for Potential Leaders / PACE Courses & seminars
Dalat Hasfarm (Agrivina) Pot plants, cut flowers
Hoanggia Media Group Key to Success TV Show
Fresh Green Earth Hi-tech agriculture
Unique Design Interior Design
ERC Institute Vietnam Vocational training
Golden Alliance Vocational training Schoeller Bleckmann Vietnam Oilfield Equipment
De Heus Vietnam Animal food
Centre for Tropical MedicineOxford Uni. Clinical research
Khue Van Academy Courses & seminars
Training House Vietnam Courses & seminars
Asian Institute of Technology (AIT) Business consultancy
In The Netherlands, a.o.
ING Bank Financial services
Philips Electronics
Heineken Brewery
Yamaha Musical instruments Voerman International International relocations
Damen Shipyards Ship repair wharfs
Wittenborg University of Applied Sc. IBABBA, MBA
MINI CATALOG
Overview of Prof. Loeks services
WORKSHOPS
A workshop is a 2-4 day group
activity with a defined purpose,
where theory, practical exercise
and exchange of experiences are the
main ingredients. Areas: HRM, PR,
Communication, and Management.
Team Engineering
Interpersonal Communication
Commercial Communication
Public Relations
Presentation Skills
Organizational Design
Cross-cultural Communication
Time Management / Efficiency
Recruitment Skills
CONSULTING
Consulting is any specified expert
activity to help solve a defined
problem. This can take the form of
coaching, but also, conducting a
research. By definition, it is tailor
made. Areas: HRM, Strategy, PR.
Personal Coach
Business Coach
Moderator
Mediation
Executive Selection
In- & External Surveys (such as
360 Feedback)
SEMINARS
A seminar is a 3-4 hour interactive
transference of core know-how,
including practical assignments.
People Management
Emotions in the Workplace Strategic Thinking
Business Ethics
The Allround Manager
The Allround Communicator
The Soft Skills Program
Investments (ex. 10% VAT / 25% PIT)
Workshops: US$ 1,200 per team / day.
Consulting / Coaching: US$ 100 / hour.
Seminars: US$ 550 850 per seminar
(except for the Allround programs).
Lecture: US$ 250 per lecture.
Train the Trainer: US$ 1,200 per day.
Prices may change due to inflation.
Contact me for longterm cooperation:
The Dutch Vietnam Management Supporter
List of Clients & Associates
Loek Hopstakens 5 major services
7/31/2019 Dutch Vietnam Management Supporter no. 22
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The DVM Supporter is published by Loek Hopstaken.
Email: [email protected] or
Mobile: 090 888 9450
Assistant: Ms. Vo Ngoc Lien Huong
Email: [email protected]
Mobile: 090 888 9451
Profile: http://www.linkedin.com/in/loekhopstaken
Who is Loek Hopstaken?
1951: born in Haarlem, The Netherlands
1971-1972: travels: Europe & Asia
1972-1975: Amsterdam City University
1976-1977: travels: North & South America
1977-1993: career in banking: NCB,
Postgiro, Postbank, NMB Postbank Group,
ING Group, ING Bank
1979-1982: Business Administr. studies
1983-1988: Project Manager
privatization process Postgiro to
Postbank (field: P&O / HRM)
1989-1993: Project Manager merger
Postbank & NMB Bank, & later, ING Group
(fields: PR, Marketing, Total Quality
Management
1991: founding Hopstaken Bedrijfsadvies
1991-present time: career in training and
consultancy, coaching & mediation
1993: left ING Bank
1996-2000: Business Club MC (50 meetings)2003-present time: combining training,
coaching & consultancy with teaching at
international business schools (BBA/MBA)
2005 + 2007: Professor appointments
2007-2008: visits to Vietnam: lecturing,
consulting, surveying, delivering courses,
workshops & seminars
November 2008: establishment in HCMC
2008-present time: delivering lectures,
seminars, coaching, workshops & training
courses, mediation; overseas business trips
2010: Examiner VTV1 Key to Success Show2011: Chairman Advisory Board ERC Inst.
Full CV: mail [email protected]
10
The Dutch Vietnam Management
Supporter
6th year, no. 3
An education isn't how much you
have committed to memory, or
even how much you know. It's being
able to differentiate between what
you know and what you don't.
Anatole France
Friday night, May 27: after completing
the Career Planning & Training Course
@Royal.