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Preface
We look our Survey Report at DVD Player . During the Survey Report was to get an
overview of the Consumer Durable Market of Sagar city . It was a firsthand experience to
get exposed to the professional set-up and face the market, which was really a great
experience. Survey Report period was a learning experience.
When business is involved, an experience counts a lot. experience are an instrument,
which leads towards success. Working with DVD PLAYER ., has been a pleasure
I take this opportunity to present the project report and sincerely hope that it will be as
much knowledge enhancing to the readers as it was to use during the fieldwork and the
compilation of the report.
1
INDEX
Sr.no. Contents Page no.
1. Introduction
2. Industry Profile
4. Product Profile
5. Objective of Study
6. Research Methodology
1.Primary data
2. Secondary data
3.Sampling
4. Scope of the study
5.Limitations of the study
7. Theoretical Background of the study
8. Data Analysis
9. Findings
10 Recommendations
11 Conclusion
10. Bibliography
2
INTRODUCTION
Before the liberalization of the Indian economy, only a few companies like Kelvinator,
Godrej, Alwyn, and Voltas were the major players in the consumer durables market,
accounting for no less than 90% of the market. Then, after the liberalization, foreign
players like LG, Sony, DVD Players , Whirlpool, Daewoo, and Aiwa came into the
picture.
Today, these players control the major share of the consumer durables market. Consumer
durables market is expected to grow at 10-15% in 2007-2008. It is growing very fast
because of rise in living standards, easy access to consumer finance, and wide range of
choice, as many foreign players were entering in the market with the increase in income
levels, easy availability of finance, increase in consumer awareness, and introduction of
new models, the demand for consumer durables has increased significantly. Products like
DVD Players s, air conditioners, microwave ovens, color televisions (DVD PLAYERS )
were no longer considered luxury items. However, there were still very few players in
categories like vacuum cleaners, and dishwashers Consumer durables sector is
characterized by the emergence of MNCs, exchange offers, discounts, and intense
competition. The market share of MNCs in consumer durables sector is 65%. MNC's
major target is the growing middle class of India. MNCs offer superior technology to the
Consumers whereas the Indian companies compete on the basis of firm grasp of the local
market, their well-acknowledged brands, and hold over wide distribution network.
However, the penetration
Level of the consumer durables is still low in India.
3
Indian Consumer durables market used to be dominated by few domestic players like
Godrej, Voltas, Allwyn and Kelvinator. But post liberalization many foreign companies
have entered into Indian market dethroning the Indian players and dominating Indian
market the major categories being CTV, REFRIGRATOR, MICROWAVE OVEN and
DVD PLAYERS S.
India being the second largest growing economy with huge consumer class has resulted
in consumer durables as the fastest growing industries in India. LG, DVD PLAYERS the
two Korean companies have been maintaining the lead in the market with LG being
leader in almost all the categories.
The rural market is growing faster than the urban market, although the penetration level
is much lower .The CTV segment is expected to the largest contributing segment to the
overall growth of the industry. The rising income levels double-income families and
consumer awareness were the main growth drivers of the industries.
4
INDUSTRY PROFILE
The Consumer Durables industry consists of durable goods and appliances for domestic
use such as televisions, refrigerators, air conditioners and DVD Players s. Instruments
such as cell phones and kitchen appliances like microwave ovens were also included in
this category. The sector has been witnessing significant growth in recent years, helped
by several drivers such as the emerging retail boom, real estate and housing demand,
greater disposable income and an overall increase in the level of affluence of a significant
section of the population. The industry is represented by major international and local
players such as BPL, Videocon, Voltas, Blue Star, MIRC Electronics, Titan, Whirlpool,
etc.
The consumer durables industry can be broadly classified into two segments: Consumer
Electronics and Consumer Appliances. Consumer Appliances can be further categorized
into Brown Goods and White Goods. The key product lines under each segment were as
follows.
Industry Size, Growth, Trends
The consumer durables market in India was estimated to be around US$ 5 billion in
2007-08. More than 7 million units of consumer durable appliances have been sold in the
year 2006-07 with DVD Players s (CTV) forming the bulk of the sales with 30 per cent
share of volumes. CTV, refrigerators and Air-conditioners together constitute more than
60 per cent of the sales in terms of the number of units sold.
5
In the refrigerators market, the frost-free category has grown by 8.3 per cent while direct
cool segment has grown by 9 per cent. Companies like LG, Whirlpool and DVD Players
have registered double-digit growth in the direct cool refrigerator market.
In the case of DVD Players s, the semi-automatic category with a higher base and fully-
automatic categories have grown by 4 per cent to 526,000 units and by 8 per cent to
229,000 units, respectively. In the air-conditioners segment, the sales of window ACs
have grown by 32 per cent and that of split ACs by 97 per cent.
Since the penetration in the urban areas for these products is already quite high, the
markets for both DVD PLAYERS and refrigerators were shifting to the semi-urban and
rural areas. The growth across product categories in different segments is assessed in the
following sections.
Consumer Electronics
The CTV production was 15.10 million units in 2007-08 and is expected to grow by at
least 25 per cent. At the disaggregated level, conventional CTV volumes have been
falling while flat TVs have grown strongly. Market sources indicate that most CTV
majors have phased out conventional TVs and have been instead focusing more on flat
TVs. The flat segment of CTVs now account for over60 per cent of the total domestic TV
production and is likely to be around 65 per cent in 2007-08.High-end products such as
liquid crystal display (LCD)and plasma display CTV grew by 400 per cent and 150 per
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Cent respectively in 2009–10 following a sharp decline in prices of these products and
this trend is expected to continue. The audio/video player market has seen significant
growth rates in the domestic market as prices have dropped. This trend is expected to
continue through 2009- 2010, as competition is likely to intensify to scale and capture the
mass market.
7
PRODUCT
DVD PLAYERS
DVD-E360
(0)MRP Rs. 2,390/-*
Dealer Locator
DVD-E370
(0)MRP Rs. 2,490/-*
Dealer Locator
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DVD-C370
MRP Rs. 2,900/-*Dealer Locator
DVD-C460
(0)MRP Rs. 3,200/-*
Dealer Locator
QUICK VIEW
DVD-C350
MRP Rs. 2,400/-*Dealer Locator
9
INTEX
DVD PlayersFound (24) product(s) Sort By:
Intex HDN-1080 DVD Player
Approximate Price ` *View Detail
Compare Add to Wishlist »
Intex 5.1 Channel DVD Player with 2.1 Speakers
Approximate Price ` 4690*View Detail
Compare Add to Wishlist »
Intex R166
10
Approximate Price ` 3590*View Detail
Compare Add to Wishlist »
Intex R195
Approximate Price ` 1999*View Detail
Compare Add to Wishlist »
Intex R-160
Approximate Price ` 2000*View Detail
Compare Add to Wishlist »
Intex R185
Approximate Price ` 3999*View Detail
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Compare Add to Wishlist »
Intex R-190
Approximate Price ` *View Detail
Compare Add to Wishlist »
Intex R-220
Approximate Price ` 3500*View Detail
Compare Add to Wishlist »
Intex N-90
Approximate Price ` 2629*View Detail
Compare Add to Wishlist »
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Intex R-323
Approximate Price ` *View Detail
Compare Add to Wishlist »
Intex R-200 DVD Player
Approximate Price ` *View Detail
Compare Add to Wishlist »
Intex N-77
Approximate Price ` *View Detail
Compare Add to Wishlist »
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Intex R-125 RGU
Approximate Price ` 2900*View Detail
Compare Add to Wishlist »
Intex R-145
Approximate Price ` 3590*View Detail
Compare Add to Wishlist »
Intex R-155
Approximate Price ` *View Detail
Compare Add to Wishlist »
OBJECTIVES OF THE PROJECT
To find number of brands of consumer durable in Sagar city .
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To study brand preference of consumer for consumer durable goods..
To find most important parameter for selection of brand of DVD Players ,
Refrigerators, DVD Players , DVD, Microwave oven.
To study profit margin of major brands in consumer durable.
Research Methodology
15
Research methodology is considered as the nerve of the project. Without a proper well-
organized research plan, it is impossible to complete the project and reach to any
conclusion. The project was based on the survey plan. The main objective of survey was
to collect appropriate data, which work as a base for drawing conclusion and getting
result.
Therefore, research methodology is the way to systematically solve the research problem.
Research methodology not only talks of the methods but also logic behind the methods
used in the context of a research study and it explains why a particular method has been
used in the preference of the other methods
Research design
Research design is important primarily because of the increased complexity in the market
as well as marketing approaches available to the researchers. In fact, it is the key to the
evolution of successful marketing strategies and programmers. It is an important tool to
study buyer’s behavior, consumption pattern, brand loyalty, and focus market changes. A
research design specifies the methods and procedures for conducting a particular study.
According to Kerlinger, “Research Design is a plan, conceptual structure, and strategy of
investigation conceived as to obtain answers to research questions and to control
variance.
Research design specifies methods and procedures for study. In this study the company
was interested to know the demand of different consumer durable product, about
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competitors, and potential for DVD PLAYERS procedures to be used for the study
among retailers/dealer and. However it was exclusively personal interview.
Data Collection:
This report was prepared after collecting data from the retailers/ dealers and past data was
arranged from the various studies conducted in last few years and various other records of
company.
Primary Data:
These data were collected by personal interview with retailers/ dealer. For this purpose
questionnaires were prepared in such that all necessary data would be collected.
Secondary Data:
Information regarding the project, secondary data was also required. These data were
collected from various past studies and other sources of the company.
SAMPLING METHOD
Random Sampling method
SAMPLE SIZE
20 Dealers & 50 Customer
Research tools:
Questionnaires
RESEARCH AREA
SAGAR CITY -
17
Scope of the study
18
This project gives us great exposure to the consumer durable market because it includes
product knowledge and field survey job in which we visited the consumer durable stores
in Sagar city .
While visiting the shops we
1. Calculated the display share of the DVD PLAYERS product in shop.
2. Collected the data of actual monthly sale of the DVD PLAYERS product in few shop.
3 Found out the problems that the dealer were facing while selling the DVD PLAYERS
product.
4. Found out the customer response for DVD PLAYERS products by asking the owner
of the shop.
5. Checked whether demo calls were attended or not
Scope
1. In term of purchasing power parity (PPP), India is the 4th largest economy in the world
and overtake Japan in the near future become the 3rd largest.
2. Indian consumer durable market is expected to reach $450 billion by on 2010
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3. India has the youngest population amongst the major countries. There were lot of
people in the different income categories nearly the two third population is below the
age of 35 and nearly 50% is below 25.
4. There were 56 million people in middle class, who were earning us$4,400-US$21,800
a year. And there were 6 million rich household in India.
5. The upper-middle and high-income household in urban areas were expected to grew to
38.2 million in 2007 as against 14.6 million in 2000.
OPPORTUNITY
1. In India the penetration level of white goods is lower as compared to other
developing countries.
2. Unexploited rural market.
3. Rapid urbanization.
4. Increase in income level, i.e. increase in purchasing power of consumers.
5. Easy availability of finance.
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Threats
1. Higher import duties on row materials.
2. Cheap imports from Singapore, China and from other Asian countries.
LIMITATION OF STUDY
Although I tried my best in preparation of this project, but this study has some limitation:
1.The period of the project was not sufficient to study all the factors in deep.
2.Visiting various places for the study consumed a lot of time.
3.We cannot say that what the consumer have revealed will be right for each and every
situation because their perception is influenced by many factors.
4.Many consumer and dealers/retailers showed less interest in providing information and
haven’t cooperated.
5.Some of confidential information viz. credit period, schemes, policies and sales figure
were not disclosed by the competitors.
21
Theoretical Background of the study
Scope of market research in view of modern global business.
Research methods provide you with the knowledge and skills you need to solve
the problems and meet the challenges of a fast-paced decision-making environment.
Business research courses are a recognition that students in business, not-for-profit, and
public organizations – in all functional areas – need Survey Report in the scientific
method and its application to decision making. Two factors stimulate an interest in more
scientific decision making: (1) the manager’s increased need for more and better
information and (2) the availability of improved techniques and tools to meet this need.
During the last two decades, we have witnessed dramatic changes in the business
environment. Emerging from a historically economic role, the business organization has
evolved in response to the social and political mandates of national public policy,
explosive technology growth, and continuing innovations in global communications.
These changes have created new knowledge needs for the manager. Other knowledge
demands have arisen from problems with mergers, trade policies, protected markets,
technology transfers, and macroeconomic savings – investment issues.
The trend toward complexity has increased the risks associated with business decisions,
making it more important to have a sound information base. Increased complexity means
there are more variables to consider. The competition is more vigorous, with many
business downsizing to make competitive gains. Workers, shareholders, customers, and
the public are better informed and more sensitive to their self-interest. Government
continues to show concern with all aspects of society. Each of these factors demands that
managers have more and better information upon which to base decisions.
22
To do well in such an environment, you will need to be equipped with an understanding
of scientific methods and a means of incorporating them into decision making. You will
need to know how to identify good research and how to conduct it. This book addresses
these needs.
As the complexity of the business environment has increased, there has been a
commensurate, increase in the number and power of the tools to conduct research. There
is vastly more knowledge in all fields of management. We have begun to build better
theories. The computer has given us a quantum leap in the ability to deal with problems.
New techniques of quantitative analysis take advantage of this power. Communication
and measurement techniques have also been enhanced. These trends reinforce each other
and are having a massive impact on business management.
sources of collection of primary and secondary data for market research.
ta sources may be classified as either internal (organizational) or external sources of
information.
Internal Sources
Internal sources of organizational data are so varied that it is difficult to provide
generalizations about their use. Accounting and management information systems create
and store much of the internal data. Research and development, planning, and marketing
functions also contribute. Examples are departmental reports, production summaries,
financial and accounting reports, and marketing and sales studies. The collection methods
used are unique to the specific situation, and collection success depends on knowing just
where and how to look. Sometimes the information may exist in central files (i.e., at
headquarters), in computer database, or in departmental chronological files.
23
In other organizations, a central library keeps all relevant information. Systematic
searches should be made through exploratory interviews with everyone who handles the
information. Often company librarians, MIS. PR/communications, or departmental
secretaries can help in pinpointing critical data sources. Internal data sources may be the
only source of information for many studies.
External Sources
External sources are created outside the organization and are more varied than internal
sources. There are also better defined methods for finding them. This discussion is
restricted to published sources, although other sources of information may be useful.
Published sources of data can be classified into five categories. The newest and fastest
growing one is computerized database. They are composed of interrelated data files. The
files are sets of records grouped together for storage on some medium. Access may be
through online search or CD-ROM. Online databases are often specialized and focus on
information about a particular field.
Major source of published information consists of diverse materials from special
collections. Within this category there are many reference books, each a compendium of
a range of information. A second group includes university publications, of which there
are master’s theses, doctoral dissertations, and research records. A third group includes
company publications such as financial reports, company policy statements, speeches by
prominent executives, sales literature, product specifications, and many others. There are
miscellaneous information sources consisting of the productions of various trade,
professional and other associations. These organizations often publish statistical
compilation, research report, and proceeding of meeting.
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Data Analysis and Interpretation
Table No.1 Number of company’s product sold by dealers.
Sr. No. PRODUCT NO. OF RESPONDENTS1 DVD 862 DVD PLAYERS &
REFRIGERATOR 673 DVD PLAYERS &
REFRIGERATOR & DVD PLAYERS 56
4 ABOVE ALL 92TOTAL 301
Source:- Survey
Graph No. 1
INTERPRETATION:-
According to survey, 86 dealers were sold only DVD PLAYERS , 67 dealers were sold
DVD PLAYERS and REFRIGERATOR, 56 dealers were sold DVD PLAYERS and
REFRIGERATOR, DVD PLAYERS and 92 dealers were sold all product.
25
Table no. 2 shows no. of company’s product sold from dealer’s shop.
Sr. NO. NO. OF COMPANIES PRODUCT
NO. OF RESPONDENTS
1 FIVE 332 FOUR 243 THREE 94 TWO 34
TOTAL 100 Source:- Survey
Graph No. 2
INTERPRETATION-
According to survey, 33 dealers were sold 5 brands, 34 dealers were sold only 2 brands
from their shops.
26
Table No.3 Shows Major brand of DVD PLAYERS sold by dealers.
Sr. NO.BRAND
NO. OF RESPONDENTS PERCENTAGE
1 LG 39 392 VIDEOCON 23 233 SAMSUNG 18 184 SANSUI 11 115 ONIDA 9 9
TOTAL 100 100 Source:- Survey
27
Graph No. :- 3
INTERPRETATION-
According to dealers, in Sagar city LG is leading in
DVD PLAYERS with 39%, after that VIDEOCON is 2nd with 23% and then DVD
PLAYERS is on 3rd with 18%.
Table No.4 Most important parameter for more sale of DVD PLAYERS
Sr. NO. REASONS FOR MORE SALES
NO. OF RESPONDENTS
PERCENTAGE
1 Price 28 282 Quality 30 303 Service 17 174 Advertisement 15 155 Schemes 10 10
TOTAL 100 100 Source:- Survey
Graph No.4
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INTERPRETATION-
According to dealers, Price is most important parameter for more sale of DVD PLAYRS
and then Quality, Services, Advertisement and Schemes.
Table No. 5 shows the major brands of DVD PLAYERS sold by dealers.
Sr. NOBRAND
NO. OF RESPONDENTS PERCENTAGE
1 LG 22 222 VIDEOCON 13 133 SAMSUNG 9 94 GODREJ 12 125 WHIRLPOOL 19 196 KELVINATOR 16 167 KENSTAR 9 9
TOTAL 100 100 Source:- Survey
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Graph No. 5
0
5
10
15
20
25
LG SAMSUNG WHIRLPOOL KENSTAR
major brands of DVD PLAYERS sold by dealers.
INTERPRETATION-
According to dealers, LG also leading in the REFRIGERATOR market in Sagar city
with 22%,
After that Whirlpool and Kelvinator is following them.
Table No.9 shows Major brands of DVD sold by dealers.
Sr. NO.BRAND
NO. OF RESPONDENTS PERCENTAGE
1 LG 11 112 VIDEOCON 13 133 DVD PLAYERS 10 10
30
4 ONIDA 15 155 PHILIPS 22 226 SANSUI 12 127 SONY 8 88 INTEX 9 9
TOTAL 100 100 Source:-Survey
Graph No. :- 9
MAJOR BRAND OF DVD
1113
10
15
22
12
8 9
0
5
10
15
20
25
BRANDS
NO
. O
F R
ES
PO
ND
EN
TS
NO. OF RESPONDENTS
INTERPRETATION-
According to dealers, PHILIPS is the most popular brand in DVD market with 22%, after
that ONIDA with 15% and VIDEOCON with 13% on 3rd position.
Table No.10 shows most important parameter for more sales of DVD
Sr. NO. REASONS FOR MORE SALES
NO. OF RESPONDENTS
PERCENTAGE
1 Price 21 212 Quality 42 423 Service 17 17
31
4 Advertisement 8 85 Schemes 12 12
TOTAL 100 100 Source:- Survey
Graph No. 10
INTERPRETATION-
According to dealers, Quality is major factor in respect of more sale of DVD, and then
Services and prices were to be considered.
Table No.11shows Major Brand of MICROWAVE OVEN sold by dealers.
Sr. NO.BRAND
NO. OF RESPONDENTS PERCENTAGE
1 LG 18 182 VIDEOCON 13 133 DVD PLAYERS 15 15
32
4 KENSTAR 21 215 GODREJ 9 96 PHILIPS 8 87 BAJAJ 9 98 SONY 7 7
TOTAL 100 100 Source:- Survey
Graph No. 11
NO. OF RESPONDENTS
18
1315
21
9 8 97
0
5
10
15
20
25
NO. OF RESPONDENTS
INTERPRETATION-
According to dealers, KENSTAR is very popular brand for microwave oven. KENSTAR
is making a huge business as compare to other competitors after that LG and then DVD
PLAYERS . According to dealers, microwave oven does not have that much demand as
compare to other consumer durable product.
Table No.12 shows Reason for more sales of MICROWAVE OVEN
Sr. NO. REASONS FOR MORE SALES
NO. OF RESPONDENTS
PERCENTAGE
1 Price 21 212 Quality 36 36
33
3 Service 14 144 Advertisement 17 175 Schemes 12 12
TOTAL 100 100 Source:- Survey
Graph No. 12
INTERPRETATION-
The most important factor of more sales of microwave oven is QUALITY of the product.
Quality is mostly affected on sales of microwave oven.
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FINDING
1. We came to know while visiting the shop most of the dealers sold entire consumer
durable product DVD Players .
2. We know that during the survey in consumer durable industry in Sagar city and
rural area of Sagar city LG is leading in DVD Players , DVD Players , Refrigerator.
3. Study shows that quality is most important parameter for more sale of DVD Players
and then price is considered by consumers.
4. Study shows that quality of the product is most important parameter for Refrigerator
then price is considered by consumers.
5. While visiting the shop we came to know that quality is most important parameter
which is affect on more sales of DVD Players .
6. According to Survey, Philips is most popular brand for DVD.
7. We came to know that while visiting the shop, Kenstar is most preferable brand for
Microwave oven because of their quality.
8. While visiting the shop we know that LG is gives high profit margin as compare to
other competitors.
9. While visiting the shop dealers suggested that after sales service is most important
factor which contributes towards the sales of Consumer durables.
35
10. All the dealers were not satisfied with the profit margin.
11. Dvd Players product is costly as compare to LG and VIDEOCON.
12. Maximum rural area is covered by the VIDEOCON because of their low price
products.
13. We came to know while visiting the shops that there was big problem of after sales
service.
14. Many dealers were facing the problem of after sale service because there is no follow
up calls from DVD PLAYERS .s
15. Demo calls also not done properly.
16. LG and Videocon is the main competitor of DVD PLAYERS .
17. Advertising of DVD PLAYERS is more effective as compare to the competitors.
18. Sales promotion scheme were sufficient.
36
SUGGESTIONS &RECOMANDETION
Company should improve the after sales service of products as it is the main
factor for the sales of consumer products.
If the DVD PLAYERS Ltd. reduces their product price like LG and VIDEOCON
then DVD PLAYERS will take over the LG in all categories.
Company should distribute free key chain, calendar, t-shirts for making brand
popular among people.
Company should introduce low price and low power consumption Refrigerator for
acquiring the middle income group.
Dealer desire more advertisement to be done through local newspaper and cable
TV ads. To make consumers aware about the product.
Prompt of service in time.
Advertisements of the company’s products should focus on quality rather then
price.
Company should target upper middle class or premium class customers.
Company should introduce low cost products to satisfy the needs of low or middle
class.
37
Demo calls as well as follow up Help Company to maintain customer relationship
and hence the company should focus on these aspects.
DVD PLAYERS ltd. should concentrate on after sales service.
DVD PLAYERS ltd. should try to trap the rural market.
DVD PLAYERS ltd. Establish the service center as per taluka place.
38
Conclusion
With respect to the above study and the findings thereby, the company has
definitely entrenched into the urban market.
With few more concerted efforts, the said organization needs to enter the rural
market in order to completely establish itself all over.
39
ANNEXURE
A. Questionnaire
Study of Consumer Durable Market for DVD Player . With Special reference To Sagar city .
Name of shop:
Address:
Contact no.:1) Which is consumer durable product you sold from your shop? □DVD PLAYERS □Refrigerator □DVD Players
□DVD □Microwave
2) How many no. of company’s product you sold from your shop? □ONE_______________________________________________
□TWO_______________________________________________□THREE_____________________________________________□FOUR______________________________________________□FIVE_______________________________________________□SIX________________________________________________
3) Which is major brand of DVD Players you sold from your shop? □DVD PLAYERS □LG □ Videocon □ Onida □ Sansui
4) What is the important parameter for more sales of DVD Players brand?□Price □ Quality □ Services □ Advertisement □ Schemes
5) Which is major brand of Refrigerator you sold from your shop?□ Godrej □ Whirlpool □ Kenstar □ LG
□ DVD PLAYERS □ Videocon □ Kelvinator
6) What is the important parameter for more sales of Refrigerator brand? □ Price □ Quality □ Services □ Advertisement □Schemes
7) Which is major brand of DVD Players you sold from your shop? □ IFB □ Whirlpool □ Kenstar □ LG
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□ DVD PLAYERS □ Videocon □ Kelvinator □ Godrej
8) What is the important parameter for more sales of DVD Players brand?□ Price □ Quality □ Services □ Advertisement □ Schemes
9) Which is major brand of DVD you sold from your shop?□DVD PLAYERS □ LG □ Videocon □ Onida
□ Sansui □ Philips □ Intex □SONY
10) What is the important parameter for more sales of DVD brand?□ Price □ Quality □ Services □ Advertisement □ Schemes
11) Which is major brand of Microwave you sold from your shop? □DVD PLAYERS □ LG □ Videocon □ Kenstar □ Godrej □ Philips □ Bajaj □SONY
12) What is the important parameter for more sales of Microwave brand?□Price □ Quality □ Services □ Advertisement
□ Schemes
13) Which company’s product you give high profit margin?□DVD PLAYERS □LG □VIDEOCON □SONY
□WHIRLPOOL □GODREJ □PHILIPS □KENSTAR
14) What are your suggestions for DVD PLAYERS to increase the sales?
_________________________________________________________________
__________________________________________________________________
41
B). Bibliography
1- http://www.DVD Players .com/in/aboutDVD Players /index.html 2- http://www.DVD Players .com/in/aboutDVD Players /corporateprofile/index.html 3- http://www.DVD Players .com/in/aboutDVD Players /corporateprofile/history.html 4- http://www.DVD Players .com/in/aboutDVD Players
/corporateprofile/visionmission.html5- http://www.DVD Players .com/in/consumer/index.html
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