Date post: | 17-Aug-2015 |
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Driving Digital Excellence
SriyaMLXi Highly Confidential 2
Company Overview• Founded in 2013 and raised $500,000 in seed round• CEO and Founder Srinivas Kilambi is a proven serial entrepreneur and Innovator• Around 20+ members are part of the company• 5 top notch Executive Team Members • 7 Advisors who are Machine Learning & Marketing Experts• 5 Software Developers in the US and 5 in India
• Product in Beta Testing Phase - Installed in 10 sites• 1.2 Released October 2014; 1.5 Released on March 15, 2015• 2.0 Release scheduled in May, 2015• 2 Provisional patents filed in USPTO
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SENIOR MANAGEMENT
SRINIVAS KILAMBI, PHD: FOUNDER & CEO• Founder, Sriya Innovations (Renmatix)• Chief Knowledge Officer, Tata Chemicals,• CEO, Reliance Industries
DAVID DODDS, PHD: CO-FOUNDER,• Research Director, Schering-Plough, Bristol-Myers
SEETHARAM MUKKAVILLI: COO• Chief Operating Officer
SURESH MAHADEVAN: VICE PRESIDENT • Business Development & Branding
HITESH GAZZALA: Director• IT Director
SRINAD B.: DIRECTOR, MACHINE LEARNING• PhD student, Univ. Texas, Austin
BOARD OF ADVISORS
RAY KILLEBREW• Founder, Brand Rave
PROF. LE SONG, PHD• Comp. Sci., GA Tech
KAMAL GUNSAGAR,• Co-founder Renmatix, Lara Networks
PROF. PRADEEP RAVIKUMAR, PHD• U.T. Austin
PROF. INDERJIT DHILLION, PHD• U.T. Austin
ANIL BATRA• Vice President, web analytics company,
PUNDI NARSHIMHAM: • Business Development & Branding
TEAM
SriyaMLXi Highly Confidential
SriyaMLXi Highly Confidential 4
Digital Experience (DX) is the sum of all experiences (visual, transactional…) a user faces while interacting with a website or mobile app or social media page
DX is measured currently through surveys, plugins & analytics
Pain: Less than 5% do a survey; plugins focus on data aggregation while analytics focus on data visualization.
LIMITED MACHINE LEARNING BASED INFERENCES AND NO POINTER SOLUTIONS
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The Solution..
Simple Java Script based pluginFocus on individual user DX dataQuantify this individual DX data in to a simple, scalable index/score (DXi) and sub indices and its machine learned version (MLXi)DXi-MLXi correlated to variables like sales or its surrogatesUse advanced Machine Learning (supervised-unsupervised) for giving personalized predictions and prescriptions including decision trees
SriyaMLXi Highly Confidential
DXi – MLXi: “ML Pointer Solution”
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DXi
SriyaMLXi Highly Confidential
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MLXi
SriyaMLXi Highly Confidential
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DXi-MLXi vs. Competition
SriyaMLXi Highly Confidential
Google Analytics
Gauges/Clicky/
Reinvigorate
Piwik Foresee
Foxmetrics/Kissmetrics/
Woopra
Predixion
Mix
Panel DXi-MLXi
Individual & Aggregate Data A
Configurable Plug In
Customizable with API
Digital Experience Index
Survey Dependent
YES
NO
Machine Learning Alg.
Predictions
Prescriptions/Recommendations
Decision Trees
Goal Tracking
HMM Based User Intentions
Index tied to sales, # of visits
SriyaMLXi Highly Confidential 9
Differentiators and Benefits
• Simplification of 20+ user metrics into one number called DXi
• Individual experience tracked to gain user specific insights
• DXi correlated to sales and profitability/ROI or surrogates
• DXi linked to Merchandizing making predictions simpler
• DXi also linked to Recommendations that lead to greater revenues and profitability
DXI Plugin Data3rd Party Analytics (GA)Weblogs/Big Data Files
Cloud based DXI SaaS Engine
DECISION TREES
PREDICTIONSPRESCRIPTIONS
DXI-MLXi
Engagement Model
• Plugin provided by SriyaMLXi to be installed on Customers Assets such as Website, Mobile Apps
• SaaS based service to monitor results
• Flexible Pricing Model
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Next Step: Enroll for a 28 day Free Trial
• Product Demonstration• Proof of Concept Agreement (28 day free trial)• Data collection, analysis and validation• Purchase Paid Version and plan• Product Implementation• Customization• Continuous support and monitoring• Achieve Desired Business Outcomes of greater DXi, Sales and ROI
SriyaMLXi Highly Confidential
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678.401.5740
Enroll Now for a Free 28 Day Trial
Thank You
SriyaMLXi Highly Confidential 13