Dyna-miteAMM Principles of Marketing 104

Christian Delgado

Tanima Islam

David Far fan

Name of our Product

Dyna-mite Portable

Target Market

• Young Teenagers

• Video games

• Technology

• Entertainment

Product: Portable gaming device

• Light and durable• 4.5 LCD touch screen • Music 100 songs capability• Downloadable games through web browser• Email, Text messages and Word document• Memory 5GB Technology: great graphics Top

level speed• Color Variety: Black, White And Red

Placement:

• Will be in such stores as (Best Buy) (game stop) (EB-games) (Target) ( Wall-mart) ( Toys R us) And your local gaming store

Price:

• Its all about satisfying out customers and bringing a smile to teenagers. The price for our product will be $100

• Also a special package of $130.00 with 2 games • This is a great deal compared to our competitors such as

PSP: $169.99 and Nintendo D.S. $139.99

•Catch this bargain before its gone.

•Best investment I have done. Games web browser email its great

Promotion:

• Teens will hear about our product through advertisement and also through Media.

• Great Holiday gift

Value:$$

• Video game

• Music

• Video

• Web Browser

• Email access

• Great value for you $$$

Competitors: PSP, Nintendo D.S.• DVD

• Web Browser

• Music

• Games

• Touch pad

• One 4.3 inch screen

• Memory 4mb embedded DRAM

• Touch Screen

• Stylus needed

• Touch pad

• 2 screens

• Memory 4 MB of mobile RAM

• Wi-Fi: Build-in 802.11 wireless network.

Technology has Improved

• Great Graphics

•Same Heroes

For guys and girls

• Games can be for guys and girls which include games such as First person shooting to strategic planning games to just plain out fun games for teenagers.

Features: Movies

• Movies can be viewed

• Threw the drive

• Also through the web browser

Dynamite

Entertainment:

• It will give you a break from studying

• From work

• Give you something to do while inside a car

• Also while waiting for the doctors

• During transportation

• While we are on our break from work

Continued…

• When we are doing Homework

• While waiting for our food to heat up at a restaurant

Music

• Music is great

• Great sound

• Great quality

• Any time

• Any place

• Any where

• On the go

Factors:

Social cultural Factors: Our products demographic are range on teens, races of all kinds. Lifestyle of a teen who’s always on the go from school to work, that don’t have time to enjoy playing video games at home. They can play their favorite video game on the go to their friend’s house. Teenagers are most to consumer something that will entertain them

Technology Factors: The product includes advance technology with surfing the web to download arcade games that aren’t on the market no more. You can purchase the product in most video game websites such as Game spot. com, EB games. com. Putting ads in the internet to catch teens attentions since that’s where teens spend most of their time when home.

Economic Factors:Since the economy is going not so well our price level is going to be lower than our competitors. Price levels that are affordable and so, the competitions for our new product are PSP, and the Nintendo Ds.

SWOT Analysis:

• SWOT analysis:• Strengths: Entertaining. Hardcore teen gamers

will enjoy. The Price level of the product is lower than our competition.

• Weakness: New product it’s going to take time for people to get to know, economy is going bad.

• Threats: Our threat is other competitions since they have been out for awhile, the Economy.

• Opportunities: Our product will be successful in the US and overseas. There are video game fans all over the country.

Geographic Segmentation:

• According to the text, “Geographic segmentation organizes customers into groups on the basis of where they live”, so in that case our product will be available to all big countries, such as U.S.A, Canada, England, Australia, Germany etc. we decided to market our product to these countries, because first we want to try it to all big countries, if these countries people like our product then we will market it to other small countries.

Demographic segmentation:

• According to the text demographic segmentation is a group consumers according to easily measured, objective characteristics such as age, gender, income, and education.” We already decide our product by demographic segment, because our target market is teen people, so we already segment our product by age.

Psychographic segmentation:

• According to the text, “Psychographics is the one that delves into how consumers describe themselves.” In that case most of teen people are mentally same. If one teen like the sidekick phone, another teen also wish to buy that phone. So psychographic segmentation is depends on people’s mentality

Benefit segmentation:

• According to the text, “Benefit segmentation means group consumers on the basis of the benefits they derive from products or services”. So we can say that our product main benefit is enjoying. The benefit segmentation segmented by enjoys. We create this product for teen people, so they can enjoy themselves.

Conclusion:

• This is our Product that will be the best in the market for the holidays

• One of the hottest products to hit store

• Great Music

• Great games

• Great value

• Great entertainment.