Dynamic Digital Capabilities:The Case of Pokemon Go and Niantic Labs-Google-Nintendo
Hello there! I am
Professor Shuen.
1. Why does Pokemon Go matter to strategy & innovation?2. What can we learn from Niantic-Google-Nintendo?3. How can combinatorial, digital and exponential innovation explain a free mobile game making $10M/day rolled out in 90+ countries with 100M downloads in less than 1 month.
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Why does Pokemon Go matter to strategy? 1. Positive Sum Game
2. Economic-Financial-Public-Social Rewards
3. Digital Transformation
4. Speed
5. Startup as Innovation Orchestrator11/7/2016 [email protected] 4
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Economic-Financial-Public-Social Rewards Created
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• Public sector
• Private sector
• Public sector
• Private sector
PokemonInnovators & Mobile
Cloud Platforms
PokemonGo players & walkers
Public Parks,
Artwork, Lakes,
Museums
Local Businesses & Global Brands in
90+ countries
4.6B km
500M users
Pokemon Go! transformed a beloved but tired brand…
Niantic Labs Combinatorial
Innovation
Google Digital Innovation
Nintendo-Pokemon Co Exponential Innovation
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Digital TransformationThe Global Digital Stone Soup—where millions of cooks co-create value…
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Atoms to Bits Bricks to Clicks Physical to Digital Knowledge &
Expertise shared
Speed…Pokemon Go’s mobile game app powered 500M players to walk 4.6B km, spend $10M/day since July 6th…
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Takeaways
Email [email protected] for slides, biblio, papers, comments
Hello there! I am
Professor Shuen.
1. Why does Pokemon Go matter to strategy & innovation?2. What can we learn from Niantic-Google-Nintendo?3. How can combinatorial, digital and exponential innovation explain a free mobile game making $10M/day rolled out in 90+ countries with 100M downloads in 1 month?
Why does Pokemon Go matter to strategy (researchers)?
1. Positive Sum Game (Global economics)2. Economic-Financial-Public-Social Rewards (Knowledge economy, macroeconomics, multinational strategy)3. Digital Transformation (Industrial economics, corporate strategy & business model innovation)4. Speed (The Digital Economy & Finance)5. Startup as Innovation Orchestrator
(Entrepreneurship, Dynamic Digital Capabilities)11/7/2016 [email protected] 13
