Dynamic focus groups on the internet

2

Dynamic FG on the internet is a directed moderated research in social media (social networks, forums, blogs, etc.).

Features: ● opportunity to “write" discussion’s scenario; ● opportunity to research and analyze in dynamics, with several iterations, separated by small periods of time, or continousely throughout a certain period of time, with maximum operativeness; ● opportunity to conduct concealed from customers research, actually – to observe their behavior and reactions in a natural setting; ● possibility of a detailed segmentation of a TA.

Principle of method

3

It helps in such task solutions

analysis of consumers attitude to brand / product / company

analysis of consumer preferences of different groups in target audiences

determination of psychographic characteristics and lifestyle of TA

identification of arguments and barriers in purchasing the product

product testing

testing of communications and advertising concepts, ideas, messages

finding new trends and market niches

and much more

4

The method is applicable to all audiences with access to the internet but especially good for:

-research of teen audience (products for teenagers); -research of children's products (young parents); -projects with high-income target audience (real estate, cars, etc.); -professional audience (IT-specialists, marketing managers, financial directors, top managers), etc.

Target audience

5

Cost includes: -creation of scenario;-selection of discussion forums/platforms;-agreement with the owners / opinion leaders, other arrangements of access to an audience;-moderation and modeling of discussions (carrying the FG itself);-processing and interpretation of results;-submission of the analytical report.

Terms of carrying the dynamic FG - from 2 weeks.

Quotation and terms (examples)

Audience/product Cost per 1 FG in USD, taxes excluded

Audience with low income and / or basic products (cheap food, beverages, cosmetics, etc.)

From 700

Middle priced products for the middle class (branded clothing, food premium brands, furniture, tourism, etc.)

From 1200

Expensive goods, products for high-income audience, rare products (cars, real estate, software, etc.)

From 2000

6

We will provide more information at your request.

If you would like to get a specific quotation, please send us the following information:1. The list of tasks you need solution for; hypothesis that should be checked. 2. Expected results.3. Any other important information you feel we should know.

Project manager Victoria PasechnikE-mail: vip@kpd100.com.ua

Address:13, Solomenska str.Kyiv 03680, Ukraine

Tel./fax.: +38 044 520 18 58 +38 044 332 48 44 +38 044 248 07 11

Mob. : +38 067 401 42 31

www.kpd100.com.ua www.baumarketing.com.uawww.bautrading.ua

Contacts