Date post: | 17-May-2015 |
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Upload: | getresponse |
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Dynamic personalization
of email offers
How to serve targeted content to your recipients?!
Mack Gorski – Education Expert
The right tools in one place to your rescue! ü Personaliza+on via quick [[merge_words]] ü Advanced Segmenta+on ü GetResponse Dynamic Content
Mack Gorski – Education Expert
Which data may be used for personalization?
Declara+ve vs. behavioural data.!
Mack Gorski – Education Expert
How to collect data for personalization?
Custom Web Forms, Facebook sign up, Surveys, Email Analy+cs and more…
Mack Gorski – Education Expert
Mack Gorski – Education Expert
Time limited offers.
Make it visible to recipients.
{{TIMER "added_on" "" "You signed up DAYS_UNIT ago"}}!
Personalized email parts Make use of custom data and play with conditions in targeting your emails.!
Mack Gorski – Education Expert
Keep it all the way!
Otherwise, you’ll do worse than if you never used even first names at all!!
Mack Gorski – Education Expert
Measure and... measure! Use personalization and Dynamic Content to analyze what makes the profit and plan your campaigns even better.!
Mack Gorski – Education Expert
Keep it organized.
Use Advanced Segmenta+on to organize your subscribers. This will also help you with targe+ng.!
Mack Gorski – Education Expert
Mack Gorski – Education Expert
Need an example?
We put the theory into work.!