SPEAK PROGRAMMATIC LIKE A NATIVE (PULL-OUT GUIDE)

MCN’s definition of Programmatic TV : Automation meets data intelligence

DYNAMICDynamic trading is powered by Oztam data, which delivers audience based buying

PROGRAMMATICProgrammatic TV is powered by Multiview data, delivering

consumer segment based buying

VS

Technology partner allowing access to MCN inventory

Plan + Buy + Report based upon real consumer behaviour

World class trading tool delivering audiences efficiently

MCN’S PROGRAMMATIC OFFERING

QUESTIONS TO ASK WHEN BUYING PROGRAMMATIC TV

What are the future

opportunities for the PTV provider?

Can you change your

creative length during your campaign

period?

How up to date is their reporting?

Does the PTV provider have

recent case studies?

What targeting options are available?

What is the minimum

spend?

What is the data that

underpins the platform?

Is your campaign running evenly

across peak vs off peak?

Will your campaign be running across

premium inventory channels?

MCN PROGRAMMATIC TV – current buying segments

Medium/HighRetail Spend

Medium/HighTechnology

Retailer Spend

200K+Yearly Household

Income

Medium/HighLiquor Retailer

Spend

Premium Shoppers

Medium/HighTelco Spend

Premium Car Owners

Medium/HighToiletries and

Cosmetics Spend

Medium/HighSupermarket

Spend

Medium/HighFast Food

Medium/HighEntertainment

Spend

Medium/HighSnacks and

Confectionary Spend

Medium/HighHardware

Retailer Spend

Medium/HighTravel Spend

By December 2016, MCN will launch between 40-50 segments, providing even more targeted campaigns.

For more info on MCN’s Programmatic TV platform please contact your MCN representative.

www.mcn.com.au