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Creating a Business Intelligence Strategy

Ben Watt &Andy MasonConsultantsm-hance

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What is BI?

Business intelligence (BI)

Def: The set of techniques and tools for the transformation of raw data into meaningful and useful information for business analysis purposes.

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Strategy – Why Bother?

Getting relevant information out of your system is difficult and painfulNot having timely and accurate information can significantly impair decision making

Failure to measure against your goals can make progress difficult to manage

2.

1.

3.

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Introducing Bert

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25%

30%

Good Times

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No prizes for guessing which ones

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Sales Analysis

Sales0.00%5.00%

10.00%15.00%20.00%25.00%30.00%

15.00%

25.00%

Sales Year on Year

2013 2014

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2013 2014

-20.00%-10.00%

0.00%10.00%20.00%30.00%40.00%50.00%60.00%

25.00%

50.00%

5.00%

-15.00%-15.00%-10.00%

Sales by Product Type

Clothing Safety Equipment Accessories

Sales Analysis

DRIFT

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Membership Analysis

New Memberships0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%New Memberships Year on Year

2013 2014

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Membership Analysis

2013 2014

-30.00%

-20.00%

-10.00%

0.00%

10.00%

20.00%

30.00%

10.00%

25.00%

5.00%

-20.00%

Membership Types Year on Year

New Memberships Membership Renewals

DRIFT

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Management

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Where to go from here?

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List out Departmental Goals

Improve Membership Attrition by 20% year on year.

Increase sales across the UK by 10% this year.

1

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Associate Questions to Goals

2How many new members do we have each month?

How many members are failing to renew and why?

Which members are likely to leave me next month?

Where do we raise the most and least revenue from events?

What are our most popular products?I need to be able to analyse sales by…

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Assign Responsibility

3

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Force Rank Questions

4

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Think about Delivery

5Frequency Audience Story

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Start a Project

6Start small Review

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7

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You should end up with

BI Strategy

© m-hance ltd 2015 #DYNBC15

Creating a Business Intelligence strategy Ben WattMicrosoft Dynamics Consultantm-hance

Andy MasonPre-Sales Consultantm-hance