Principle of Design

Principle of Designshould always incorporatedin any graphic design project

Principle of Designhowever it must suit

the taste of the audience

Sense of Design

Sense of Design

how to developSense of Design

Visual EYES

Visual EYES

Examine(What catches your attention)

Visual EYES

Critic EYES

Visual EYES

Critic EYESSeparate(The good and the bad)

Visual EYES

Critic EYES

Analy EYES

Visual EYES

Critic EYES

Analy EYES

Select(The elements that makes good design)

Visual EYES

Critic EYES

Analy EYES

Visual EYES

Critic EYES

Analy EYES

Quality of Design

how to createQuality of Design

Vision

VisionAble to detect an idea or objective

of the project

Imagination

ImaginationAble to detect an idea effectively(brainstorm and bring it to state)

Judgement

JudgementAble to evaluate in a correct place and use

example

Project: Poster for wealth seminar(for vocalpoint pte ltd)

Project: Poster for wealth seminar(for vocalpoint pte ltd)

Vision

Project: Poster for wealth seminar(for vocalpoint pte ltd)

Vision

Project: Poster for wealth seminar(for vocalpoint pte ltd)

example: 1- Photos that Look modern2- Simple but attractive

Project: Poster for wealth seminar(for vocalpoint pte ltd)

Imagination

Project: Poster for wealth seminar(for vocalpoint pte ltd)

Imaginationexample: 1- Pick the main attraction

2- Fresh color (Blue-ish)

Project: Poster for wealth seminar(for vocalpoint pte ltd)

Project: Poster for wealth seminar(for vocalpoint pte ltd)

Judgement

Project: Poster for wealth seminar(for vocalpoint pte ltd)

Judgement

Project: Poster for wealth seminar(for vocalpoint pte ltd)

WEALTH SEMINAR 2008

ENTREPRENEURSHIPYour First Step to Financial Freedom

Vocal Point Pte Ltd proudly presents to you Wealth Seminar 2008 – Entrepreneurship: Your First Step to Financial Freedom. This seminar will feature a line of prominent speakers in the fields of business and entrepreneurship. The objective of this seminar is to educate and inspire the participants to attain the level of financial success that they desire.

Participants will be able to experience the sharing of knowledge and expertise from speakers who are leaders in the business world, live in a grand arena. The desired outcome of this event is that by the end of the seminar, each participant would be motivated and inspired enough to take action and move towards the attainment of his/her goals in achieving financial freedom and abundance.

Date: 24 Feb 2008

Venue: Singapore Expo

Tickets: SGD 200

www.vocalp.com

Project: Poster for wealth seminar(for vocalpoint pte ltd)

WEALTH SEMINAR 2008

ENTREPRENEURSHIPYour First Step to Financial Freedom

Vocal Point Pte Ltd proudly presents to you Wealth Seminar 2008 – Entrepreneurship: Your First Step to Financial Freedom. This seminar will feature a line of prominent speakers in the fields of business and entrepreneurship. The objective of this seminar is to educate and inspire the participants to attain the level of financial success that they desire.

Participants will be able to experience the sharing of knowledge and expertise from speakers who are leaders in the business world, live in a grand arena. The desired outcome of this event is that by the end of the seminar, each participant would be motivated and inspired enough to take action and move towards the attainment of his/her goals in achieving financial freedom and abundance.

Date: 24 Feb 2008

Venue: Singapore Expo

Tickets: SGD 200

www.vocalp.com

Project: Poster for wealth seminar(for vocalpoint pte ltd)

WEALTH SEMINAR 2008

ENTREPRENEURSHIPYour First Step to Financial Freedom

Vocal Point Pte Ltd proudly presents to you Wealth Seminar 2008 – Entrepreneurship: Your First Step to Financial Freedom. This seminar will feature a line of prominent speakers in the fields of business and entrepreneurship. The objective of this seminar is to educate and inspire the participants to attain the level of financial success that they desire.

Participants will be able to experience the sharing of knowledge and expertise from speakers who are leaders in the business world, live in a grand arena. The desired outcome of this event is that by the end of the seminar, each participant would be motivated and inspired enough to take action and move towards the attainment of his/her goals in achieving financial freedom and abundance.

Date: 24 Feb 2008

Venue: Singapore Expo

Tickets: SGD 200

www.vocalp.com

The main attraction

Project: Poster for wealth seminar(for vocalpoint pte ltd)

WEALTH SEMINAR 2008

ENTREPRENEURSHIPYour First Step to Financial Freedom

Vocal Point Pte Ltd proudly presents to you Wealth Seminar 2008 – Entrepreneurship: Your First Step to Financial Freedom. This seminar will feature a line of prominent speakers in the fields of business and entrepreneurship. The objective of this seminar is to educate and inspire the participants to attain the level of financial success that they desire.

Participants will be able to experience the sharing of knowledge and expertise from speakers who are leaders in the business world, live in a grand arena. The desired outcome of this event is that by the end of the seminar, each participant would be motivated and inspired enough to take action and move towards the attainment of his/her goals in achieving financial freedom and abundance.

Date: 24 Feb 2008

Venue: Singapore Expo

Tickets: SGD 200

www.vocalp.com

The main attraction

Call for Action

Focus

Principle of DesignWhat the hell is

????

Principle of Design

Principle of Design• Balance

Principle of Design• Balance

• Contrast

Principle of Design• Balance

• Contrast

• Harmony

Principle of Design• Balance

• Contrast

• Harmony

• Action

Balance

Balance

Balance

Balance

Balance

Balance: Optical center

Balance: Optical center

Optical Center

Balance: Optical center

Balance: Symmetrical

Balance: Symmetrical

Balance: Symmetrical

imageimage

text text

Balance: Asymmetrical

Balance: Asymmetrical

Balance: Asymmetrical

image

imagetext

Balance: SYMMETRICAL

Balance: SYMMETRICAL

• equal both side

Balance: SYMMETRICAL

• equal both side

• more static

Balance: SYMMETRICAL

• equal both side

• more static

• restful design

Balance: SYMMETRICAL

• equal both side

• more static

• restful design

• very easy and boring

Balance: ASYMMETRICAL

Balance: ASYMMETRICAL

• unequal

Balance: ASYMMETRICAL

• unequal

• more white space

Balance: ASYMMETRICAL

• unequal

• more white space

• interesting

Symmetric

Symmetric Asymmetric

Contrast

Contrast

Contrast

Contrast

Contrast

Contrast: in Size

Contrast: in Size

Contrast: in Size

Contrast: in Size

Contrast: in Position

Contrast: in Position

Contrast: in Position

Contrast: in Shape

Contrast: in Shape

Contrast: in Shape

Contrast: in Color

Contrast: in Color

Contrast: in Color

contrast colors

harmony colors

Harmony

HarmonyOpposite of contrast

Harmony: in Color & Shape

Harmony: in Color & Shape

Harmony: in Color & Shape

Harmony: in Color & Shape

Harmony: in Color & Shape

Action

ActionUnderstanding the behaviour of reader

Eye movement

Eye movement

Eye movement

using the principle of actionthe reader should be visually guided

using the principle of actionthe reader should be visually guided

One more thing...

why?

ease for reading