E-Business is Business

by Michelle Soo

The Journey of Kiss & Tell

Company Background

• Independent label based in MalaysiaEmphasizes on comfortReceived positive feedback & recognition

• Strives to create classic, unique and comfortable shoes

“Your shoes should always be the fashion statement piece on you that

does the talking.”

How did the journey of Kiss & Tell begin?

We founded Kiss & Tell in 2012 because I had a PROBLEM buying shoes MY SIZE (I’m a size 3, so you can imagine the pain I have in buying shoes!) The smallest size shoe that boutiques carries starts from a size 4 or 5, which is a size or 2 bigger than my feet, which is ridiculous to walk around in!

Brand Story

*Signature Ashleigh Pumps

*Moschino Pumps

Capital Cost

• RM10,000

• Capital injection of RM100,000

Challenges

• Setting up a websiteRequires a minimum of RM4-5k

Challenges

• Reaching out to a larger & broader

audienceBy organizing Pop-Up events

Challenges

• People trying to use our name to start up their businessSecured & trademarked brand name & logo

Challenges

• Logistics, as we work from homeFinally decided to outsource the warehouse

Challenges

• Challenged design team to come up with more varietiesHave been focusing on 5” heelsChallenge for us to find new partners

Petite Clothing Line

Customer Feedbacks

Success Factor

• Parents have believed in our dream and supported us• Implying strict Quality Control procedure• It’s all about the Passion

“Eat Kiss & Tell, Breathe Kiss & Tell, Sleep Kiss & Tell.”

To start something new…

“Rome isn’t built in one day or Chanel wasn’t famous overnight, just stay strong and give it your all and the pot of gold will be waiting for you at the end of the rainbow!”

– Co-founder of Kiss & Tell

THANK YOU!

Any Questions?