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E- Business
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Definition
A company tying its back officeoperations to its front office.
To create a unifying, holisticsource of information that allowsa business to increase its under-
standing of its customer needsin a manner that simultaneouslyincreases the customers desireto do business with that
company.
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Problems with conventional e-
business systems
There is no direct link to productinformation on arrival & delivery duedates
No ability to link multiple purchasesincluding delivery options
Feedback & responses are slow.
No true comparative shoppingengines that examine real timeinformation (delivers options,availability & divers costs)
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Problems with E-tail companies
(Internet retailers)
Limited integration of the back-endoperations with sales side ( unrealistic duedates, in accurate costs).No ability to coordinate multiple line items
(lead to extra transportation cost)No ability to see from the website, theprogress of the orderNo coordination between partners (leads
to increase costs & customer service atlowest)Poor customer care & little ability toprovide customer centric solutions.
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Brick & Mortar companies
(Traditional firms)
Do not have customer facingapplications tailored to individualcustomers
Are not scalable.
Can not handle high volume of orders& inquiries
Designed to provide information inminutes & hours.
No communication between tradingpartners on forecasts, product
introduction, phase outs and salesromotions resultin hi h inventories &
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The solutions
The provide customer centricity,married with operational excellence
via collaborative communities thatform an integrated, scalable,intelligent e-business package.
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Customer centricity
Smart store fronts that self tailorto individual user needs andprovide up-selling & cross-selling
options
Secure transaction handling (creditcards, digital cash, phone orders &
faxing).Customer care solutions thatprovide self help as well as the
ability to handle non-sale processes
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Customer centricity
Links to operational planning solutionsto provide information on productavailability & status, configuration
options , product or servicespecifications, order status ¬ification of problems.
It improves customer service by
providing right products with real-time information including delivery ofmultiple items.
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Operational excellence
Forecast demand by usingmathematical tools
Plan distribution & manufacturing tomaximize customer service &minimize costs.
Optimize transportation to reducecosts.
Provide end to- end processmonitoring & exception reporting
including manufacturing &
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Trading communities (Markets)
To provide capability to supply real timeexchange of complex data in multiple
formats (EDI, formatted email, HTMLsupport processes) to exchangemanufacturing and distributioninformation which include the following
Demand / Forecast information
Product life cycle information
Empower customer service through
availability of order information.
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Flexible & scalable e-business
architecture provide
Enhance customer service and quality ofoperations through enterprise wideapplications.
More closely link techniques to businessobjectives
Develop applications faster, reliably, costeffectively with minimum training orcultural change.
Meet standards of performance, reliability,security of mission critical systems.