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E-Commerceriskaseptifani.lecture.ub.ac.id/files/2018/05/5-E... · 2019-02-25 · B2B •Business to...

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E-Commerce
Transcript

E-Commerce

The use of website that is pleasing in terms of aesthetics, easy to use and fast, motivates

people to visit it, feel at home, and re-use it

all forms of trade / commercial transactions of goods or services using electronic media

Internet

Ease of Internet Media

• The internet is a huge / widespread network,like what an electronic public network has,which is cheap, fast and easy to access.

• Using electronic data as a media for deliveringmessages / data, so that information can besent and received easily and concisely, bothin the form of analog and digital electronicdata.

Characteristics of E-Commerce

• Constraints on purchasing goods geografis geographical location solved

• Not blocked by geographical location and not blocked by time (can transact online for 24 hours nonstop)

Unlimited transactions

• Buyer sellers do not have to meet in transactions

• No name during payment can be facilitated (ex. Credit card)

Anonymous transactions

• Digital products (software, music, movie) download

• Non-digital products = visual on the internet

Digital and Non Digital Products

E-Commerce Classification

B2B B2C

B2B

• Business to Business

• online business communication between business people

• transactions are carried out by trading partners who already know each other with the agreed upon data format

B2C

• Business to Consumer

• The mechanism of online shopping (electronic shopping mall), namely transactions between parties that offer goods or services with the buyer using internet media

• it is open to the public, so that each individual can access it through a web server

Benefits of E-Commerce

1. Facilitate the promotion of products and servicesinteractively and real time through directcommunication channels via the internet.

2. Creating new distribution channels that can reachmore customers in almost all parts of the world.

3. Provides significant savings in the cost of shippinginformation and digitalized products (for example:software and music).

4. Suppress cycle times and administrative tasks(especially for international marketing) from orders toproduct shipments.

5. Customer service is more responsive and satisfying, becausecustomers can get more detailed information and respond quicklyby online.

6. Facilitating mass customization that has been applied to a numberof products such as computers (Dell Computer Inc.), cosmetics(www.reflect.com), cars, homes, gems, gift packages, greetingcards, flowers, insurance, tour travel services, books, CDs,furniture, watches, T-shirts, and various other products.

7. Facilitating one-to-one or direct advertising applications that aremore effective than mass advertising.

8. Saves costs and time in handling orders, because the electronicordering system allows faster and more accurate processing.

9. Presenting virtual / markets (marketspace) as a traditional marketcomplement (marketplace).

Model transaksi e-commerce

E-c Distribution Line

Physical

All types of products purchased can be

distributed

physically

the buyer will receive the physical product as

a whole

or media that contains the product purchased

Digital

Digital distribution can be done on products

that can

transformed into a digital format

usually distributed directly

Through the internet

Example of E-c distributionPoduct types Physical

distributionDigitaldistribution

Software Specially packed Directly download, email

Magazine/news paper

Subscribe www, e-magazine

Greeting cards Shop Email, link to card

Image CD-room, magazine

www, download

Film VCD, DVD MPEG, realnetwork, netflix

music CD, cassette MP3, real audio, spotify, joox

E-Commerce Development

• Introducing companies and products to consumers, while increasing service to customers.

Simple website

• storage of most / all of the company's products inconnected databases on the internet that makes iteasier for companies to maintain existing productdata and enable interactive product searches buthave not reached online payments

Product Cataloging

• the ability of product cataloging coupledwith the ability to receive paymentsonline and other processes online.

Full e-commerce

Subsistem E-commerce ..(5)

Inventory Management

system

Profile Management

system

Ordering Management

System

Shipping / Delivery Management

SystemReporting System

Inventory management system

• Manage information about products sold

• Information in the form of: product name and description, price, quantity, etc.

• Features: product catalog, detailed product information, fast product search, stock control

Profile management System

• Manage information about customers

• Information can be in the form of: name, address, telephone number, credit card number (optional).

• Features: customer registration, changing customer profiles, tracking passwords, sending responses, promotions

Ordering Managament system

• Receive and process orders

• Information can be in the form of: ordered products, purchase price, product quantity, order and delivery date, order status

• Closely related to inventory and profile

• Features: shopping cart, payment, order history

Shipping /Delivery Management system

• Manage product delivery and status

• Two ways to receive products: download directly, shipping agent services

• Closely related to the Profile and Ordering Management System

Reporting System

• Produce reports as desired

• Example: how high the level of sales in a period, the amount of profit achieved, the distribution of profits on each product, who is the best customer

• Special features: help forecasting, help make decisions, help review customer behavior patterns

E-commerce sukses...

OsCommerce

• online shop (e-Commerce) application solutions that are open source.

• helping to create stores in cyberspace that ultimately helped the solution to sales within the company through a more modern method of selling on the internet

benefits• Free because it is an open source application.

• It's easy to do an initial setup.

• It is not difficult to manage the contents in it

• It's easy for store administrators to display all their products to consumers with special requests from consumers themselves.

• An active community where fellow members help each other find difficulties in their use

Contoh Os-commerce


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