/CosmicUK

@Cosmic_UK

City Deal

@Cosmic_Matty

Matt Young

• Introductions• Health and Safety• Breaks• Mobile use• Handouts and presentation

UK ?

Online Shopping – its Everywhere!

E-commerce Landscape

• Online sales account for 12% of all UK retail sales

• 50% (and rising) of store purchases informed by online research

• 24 – 44 year olds are most active online buyers

Christmas on the internet

• 18% of all sales were internet sales• 84m visits to retail websites on Christmas eve• 107m Christmas Day visitors 86% increase

from 2012• 113m Boxing Day visitors 14m hours online

Search terms Christmas/Boxing day?

• 'Next sale’• 'Debenhams sale’• 'Marks and Spencer sale’• 'John Lewis sale'.

• 30% of consumers over Christmas using mobile device

The time is NOW!

• Online sales are growing at 17% each year• UK has largest e-retail economy with over 37 million online

shoppers• Average spend £1,165 a year (the highest amount in the

world)

Stop and Think

Is e-commerce right for you and your business – product or service?

Do you have the skills and systems needed? Can you provide good customer experience and

after-sales support online?

What makes a good website?

What do you need?

Domain Hosting Code

What do you need?

Email

What makes a good website?

• Content• Appropriate Tone• Style• Images• Technical (SEO, Browsers, Mobile, etc…)

Good images

High Quality Vivid Brand Matching Unique Strong

Vs

ImagesDetail

Context

Action

Does it work on mobile and tablet?

How can you ‘think mobile’• How many of your users are accessing your website using mobile devices?

Analytics

• Simplify design• Simplify navigation• Set priorities for navigation – what is important?• Be succinct

• Does your website work across platforms?

• Is it mobile responsive?• Is it tablet responsive?

Responsive design

40% of web traffic to JL and 25% to LA sites

1. Becoming part of a selling community2. DIY e-commerce3. Bespoke E-commerce website

Paypal button

A part of a “Selling Community”

DIY e-commerce - Online stores

Shopify

Big Commerce

• Woo Commerce• Magento• Shopcreator• + many, many more.

Bespoke e-commerce websites

• Trading Standards Government website

• Physical address• Email address• Pricing all laid out• Returns policy

Legal Implications