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e-Commerce Adoption Model in Iranian SMEs

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2009:064 MASTER'S THESIS e-Commerce Adoption Model in Iranian SMEs - Investigating the causal link between perceived strategic value of e-commerce & factor of adoption Maryam Ghorishi Luleå University of Technology Master Thesis, Continuation Courses Marketing and e-commerce Department of Business Administration and Social Sciences Division of Industrial marketing and e-commerce 2009:064 - ISSN: 1653-0187 - ISRN: LTU-PB-EX--09/064--SE
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