DISCOVER.DHL.COM Why brands need to prepare for a blockchain future.

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1 Why brands need to prepare for a blockchain future

DISRUPTIONS TO SME BUSINESSES AND BRANDS

DISCOVER.DHL.COM Why brands need to prepare for a blockchain future.

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the publisher. Copyright © Deutsche Post DHL 2017

2 Why brands need to prepare for a blockchain future

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DISCOVER.DHL.COM Why brands need to prepare for a blockchain future.

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the publisher. Copyright © Deutsche Post DHL 2017

3 Why brands need to prepare for a blockchain future

$2.3 BILLION* DOLLAR GROWTH BY 2021That’s a conservative estimate of how much the global blockchain technology market is predicted to grow to by 2021. It’s going to be very important. But what is it?

Usually summed up as ‘an open, distributed ledger that efficiently records transactions between two parties in a verifiable and permanent way’, its implications are many and varied.

* Statista.com/statistics/647231/worldwide-blockchain-technology-market-size

4 Why brands need to prepare for a blockchain future

No longer just the preserve of the technologically minded, blockchain technology is set to change how consumers interact with brands, pay for purchases and communicate with each other. Blockchain technology will definitely change current business approaches and methods and SME guides will need to incorporate new best practices to capitalize on this disruption.