Date post: | 28-Dec-2015 |
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E-Commerce
• E-Commerce is the electronic link from businesses to suppliers, distributors, manufacturers, and customers that facilitates, creates, or supports transactions and interactions.
E-Commerce
• To achieve its business goals online, an organization must translate its business processes into fast, easy-to-use processes that are web centric.
E-Commerce
• Infomediaries are aggregators of information for consumers and businesses.
– Most provide a means for the sale to be completed on line
– Examples are Ebay or IMXExchange, Lending Tree
E-Commerce
• Procurement
– 60% of office products purchased without long term contracts
– Saves on labor cost
– Saves on freight by using UPS and USPS
E-Commerce
• Web presence may trigger channel conflict among sales forces, distributors, and other channel partners, it is imperative to sell through the channels the customers use
• E-commerce has become an important distribution channel, although there is still more shopping than buying online
E-Commerce
• Redesigning Customer Business Processes:
– Pin point core strengths
– Fast and easy to use
– Perfect shopping cart
E-Commerce
• A business should examine every aspect of these processes from a customer’s point of view, and understand how interactions are triggered within the organization
• Identify the business steps your company follows (i.e., placing an order, checking credit, checking inventory, shipping products, invoicing customers, collecting payment, etc)
• Each of these steps interact among your customers and the software applications within your E-commerce site
E-Commerce
• You need to ensure that information and tasks flow smoothly from one system to another for each event
• Know exactly what “customer,” “account,” “order,” and “product” mean to your organization
• These business objects have an agreed-upon definition and create a common language within the organization