Facebook Advertising For E-commercePresentation By Akintunde Felix

Second point ● An Expert In Facebook

Advertising and Online Sales

System Creation

● Founder of Paid Traffic Academy,

An Academy with over 1500

business owners from all around

the world

● Serial Entrepreneur

● and so much more.

WHO AM I

Module 1: Introduction To Facebook Advertising

TOOLS YOU NEED TO GET STARTED

1. An Old Facebook Account. (At least 1 month old), and a Facebook Page2. You need to have your funded credit card ready (Paypal, Mastercard or

Visa Card is Easily Accepted)3. Contents (Images, Text or Videos of your business or relates to your

business). https://www.pexels.com/ or https://unsplash.com/ or http://burst.shopify.com or http://shutterstock.com or https://videos.pexels.com/

4. A destination address (Optional): Your website, a specific website, a podcast link, google forms and so on

Creating Your Facebook Business Page

Let’s head over to facebook to have this demonstrated.

Getting started

1. Introduction to Facebook Advert2. Setting up billing details

Module 2: Audience & Customer Research

Understanding Your Customer

Important Questions you have to ask yourself & Research about your product before advertising

1. Who are you planning on selling to?2. What are the major problem your product is solving?3. Where do your customers visit online? (Research Done Using Facebook

Audience Tool)

Who are you planning on selling to? (Case Study: Wrist Watches ₦20,000)

1. Slightly young & Adult Individuals 2. Those who loves wrist watches3. Those who buy items from online stores likes jumia, konga, Amazon, Ebay

and so on)4. Those who like designer wrist watches like (Rolex, Patek and so on.)

What are the major things your product is solving?(Case Study: Wrist Watches ₦20,000)

1. To make the buyer look nice and expensive with any outfit.2. To help the buyer be able to tell time

Using Your Research To Find Your Audience On Facebook

Let’s head over to facebook to have this demonstrated.

Writing Facebook Ads That Converts For E-Commerce

When writing Text for your ads, You need KISS, (Keep it, Super Simple), So simple that anyone reading it will immediately understand what you are selling and how to purchase it.

Writing Facebook Ads That Converts For E-Commerce

Two of the strategies I follow to write my own ads for E-commerce that have sold thousands.

1. Benefits, Scarcity, Purchase Instruction2. Problem Attention Title, Brief story, Solution, Purchase Instructions

Benefits, Scarcity, Purchase Instruction (Case Study: Ladies Shoes)

Valentine is coming,

Don't let anyone snatch your man from you.

Get our gorgeous shoes to like a queen to your man this Valentine season.

It's durable, available in different sizes, and can be delivered to you anywhere in Nigeria.

At 30% Discount Today, You can get 1 pair for 15,000 naira ONLY.

ONLY 15 pieces Left.

To Order, Send your Size, Name, Phone, Address, To 080990000000

Problem Attention Title, Brief story, Solution, Purchase Instructions (Case Study: Mouth Odour)

How a special home-made toothpaste will help anyone with mouth odour.

====

Sometimes ago, Mr Ezekiel who have been looking for a job for over 3 years finally got an interview..............

....After the disgrace, One of the workers introduced Mr Ezekiel to a special toothpaste called, Clearmouth.......

Are you like Mr Ezekiel? Count yourself lucky because today, We are giving you an opportunity to get Clearmouth.

Cost: 25,000. To order, Send your name, ..... to 08099803434

Module 3 - Creating Facebook Advertising

How to create a paid Facebook Advert

Let’s head over to facebook to have this demonstrated.

Final Points

1. Once approved, Let your advert run for at least 48 hours before you make any major decisions.

2. If you are getting disapprove, Check the Facebook Policy For Corrections https://www.facebook.com/policies/ads/

3. Once an advert is bringing you sales, Don't stop it even if you run out of stock, Simple reduce the budget to $1 (370 naira) and quickly restock.

4. Facebook Support is there to help you in case you encounter major challenges.

https://www.facebook.com/business/resources

Don’t forget to KEEP IT SUPER SIMPLE

Questions & Thanks For Listening!