E-Commerce:

Impacting the way we do business!?

Kip PendletonAgriStar Global Networks

What I Know…So Far Or For Now

• Connectivity is Frustrating

• Channels Count – Relationships Count

• Companies are trying to Cooperate/Collaborate

• Complexity results in Decision Making Timelines

Food & Feed: Under Radical Food & Feed: Under Radical ChangeChange

•Mad Cow

•GMO

•StarLink

•GoldKist Chickens

The Opportunity Ahead Is The Opportunity Ahead Is IntegratedIntegrated

E-Business

Training

E-Commerce

ProcurementCommunications

CRM/Database

24/7 ServiceProduct

Information

Business Focus 2001Business Focus 2001

1. Develop Core Internet Business– New Platform launched – Marketing services/Ads/Storefronts

2. Integrate with Retail Partners– Pilot Programs

3. Develop “Catalog” Business– Extend online to an off-line business

TechnologyTechnology

Bricks, Clicks & Revenue

US Farmers

Monitor Compliance

Certification Specifications

Cu

stomer

Information Collection, Storage, Access, Analysis

Establish Producer Contracts Test

Test

Test

Elements of Certified SupplyElements of Certified Supply

Manage Delivery

from Farm

Separate, Store

Manage Delivery to ConsumerFarmer

What is the Future?What is the Future?

The Future:The Future: Value Creation in a Global MarketplaceValue Creation in a Global Marketplace

Information

Consumption

Logistics, Production & Manufacturing

Technology

InformationInformation

• Cost per Information Dropping

• Ticket to game – consumer/market expectation

• Periods of value and no value

• Grain & Animal ID

TechnologyTechnology

• Communications – Streaming & Seamless

• Broad Band - Always on, two way & very fast – Hughes to personal

• Seamless - Blue Tooth

• New Technology – Knowledge Mapping

• ValiGen – DNA “snips”, 18 months, not GMO

ConsumptionConsumption

• Specific Quality

• Consistent Batch/Flow

• Specific Traits

• Closed loop systems

The Opportunity Ahead Is IntegratedThe Opportunity Ahead Is Integrated

E-Business

Training

E-Commerce

ProcurementCommunications

CRM/Database

24/7 ServiceProduct

Information

Logistics, Production & Logistics, Production & ManufacturingManufacturing

• Systems Approach that blurs Manufacturer, Producer & Channel

• Markets of Many• Information Links Year Round Provide

Market Value• Who You Are & What You Do Will

Create Opportunities• Storage & Movement

The Future of The Future of Technology & Technology &

How it will Change How it will Change AgricultureAgriculture

It is a Business!

What is the ROI?

Thank You!

Questions?