E-commerce in Africa · city country code lome togo lfw douala cameroon dla yaounde cameroon nsi...

E-COMMERCE IN AFRICA

Smart Online SMEs Plus(S.O.S+) by Thaitrade.com

March 22nd 2018, Bangkok, Thailand

Building the largest Online Shopping platform in Africa

Gosoko.com© 2018 Gosoko Corp. All Rights Reserved.

Marketplace B2B B2C Advertising

GoSokoOnline purchase ecosystem B2C, B2B

&

more

2

The Futur Social Marketplace


GoSoko

Futur GoSoko

Understand the future challengesE-commerce : Commercial, financial and logistic monopoly

3

Integrat GoSoko Logistic


4

You will be part of a strong ecosystem to own the digital space

E-commerce Platform

• Customer Data

• Customer Scoring

• B2B

• B2C

WOMEN/MEN/CHILDREN FASHION COSMETICS

ELECTRONICS SPARE-PARTS TOOLSSPORTS

EQUIPMENT

MEDICAL

SUPPPLIES

HOME

DECORATION

HOTEL

SUPPLIES/CATERING

EQUIPMENT

CONSTRUCTION/

ENGINEERING

EQUIPMENT


E-commerce Platform Logistics Platform


• Customer Data


• Warehousing

• Delivery

• Cross Border

• Tacing

5


E-commerce Platform Logistics Platform


• Customer Data


• Warehousing

• Delivery

• Cross Border

• Tacing

Payment Platform

• Online Payment

• Loans

• Micro-Credit Services

6


Who is the platform for ?

7

01

Traders

02

Small Merchants

03

Individualcustomers

04

Wholesalers,

manufacturers,

industries, fashion brands


Suppliers expectationsWhat we can offer

8

• A professional platform

• Risk-free financial arrangement Increasing export volume

• New market opportunities

• Increasing turnover

• Ensuring effective marketing of their brand name on other

continents / an impossible aim without the support of a solid

partner


Our ambitions and forecasts

9

To become a leader in African distribution

Year 2018 2019 2020 2021 2022

Total Customers

registered 1,500,000 4,000,000 12,000,000 25,000,000 45,000,000

Confirmed

purchase orders 2,200,000 6,000,000 25,000,000 75,000,000 150,000,000

0

20000000

40000000

60000000

80000000

100000000

120000000

140000000

160000000

Total Customers

registered

confirmed

purchase orders

2018 2019 2020 2021 2022


Our current locations in Africa

10

CITY COUNTRY CODE

LOME TOGO LFW

DOUALA CAMEROON DLA

YAOUNDE CAMEROON NSI

BRAZZAVILLE CONGO BZV

POINTE NOIRE CONGO PNR

BANGUI RCA BGF

COTONOU BENIN COO

OUAGADOUGOU BURKINA FASO OUA

LAGOS NIGERIA LOS (PO)

NIAMEY NIGER NIM

ACCRA GHANA ACC (PO)

NAIROBI KENYA NBO


Our future locations in Africa for 2019

11

TANZANIA

UGANDA

RWANDA

BURUNDI

REPUBLIC OF THE CONGO

ANGOLA

SIERRA LEONE

LIBERIA

MALI

THANK YOU TO DITPAND

THAITRADE.COM



Doing business in Africa – Overview of the African market





African e-commerce is young and educated

14

E-commerce users are the customers of the future with a big potential lifetime value


Leveraging online & offline campaigns to maximize your reach

15

1. Foster online shopper acquisition

2. Trigger 1st purchase from shoppers discovering your products

3. Enhance customer loyalty via exclusive and recurring offers

Key benefits

1 Brands/Vendors supported exclusive promotions on Gosoko

2Gosoko advertised the offer through its

online & offline channels

3 Brands/Vendors acquired online customers faster

We can do it !3x

vs. daily volume

average

Financing special promotions on the Platform

Vouchers Discounts Treasure

Hunts

Flash Sales

Leveraging offline capabilities to create 360°activation

Packaging TV Press POS Ads

Key benefits

1. Maximize impact of commercial operations via 360° awareness

2. Create direct call-to-action for shoppers:«Buy now on Gosoko »

ONLY ON

SOKO

Exclusivity


Build the most powerful digital marketing agency in Kenya

16

REACH

ONLINEFB Ads SEM SEO

Display network Youtube

Retargeting

Promotions >5M Subscribers >10M Likes

>250K unique Visitors per day

OFFLINETV Radio Media/PR Customer Service

CONVERT RETAIN


Factors driving purchase decisions in Africa

17


Most shopped items in Africa

18

01

Fashion

02

Electronics

03

Toys

04

Groceries

Spare-parts are current highly searched but not yet readily

available/supplied online


E-Commerce situation at a glance

19KENYA

Population

GDP

GDP growth

GDP per capita

Merchandise imports

Value

Percentage

48.46 million

$70.53 billion

5.6%

$1,455.36

billion

$16,093 million

76%

E-COMMERCE

Internet users

Internet penetration rate

Mobile cellular users

Competitors

31,985,048

68%

37.716 million

Jumia

A great

growth

potential

exists



20IVORY COAST

Population

GDP

GDP growth

GDP per capita

Merchandise imports

Value

Percentage

23.7 million

$36.16 billion

9.2%

$1,526.2 billion

$9,915 million

47%

E-COMMERCE

Internet users



Competitors

5,230,000

22%

25.408 million

Jumia & Zoom



21CAMEROON

Population

GDP

GDP growth

GDP per capita

Merchandise imports

Value

Percentage

24.36 million

$29.198 billion

5.8%

$1,329 billion

$6,661 million

64%

E-COMMERCE

Internet users



Competitors

4,311,178

18%

16.807 million

Jumia & Kaymu



22TOGO

Population

GDP

GDP growth

GDP per capita

Merchandise imports

Value

Percentage

7.6 million

$4.4 billion

5.4%

$578.46 billion

$2,127 million

63%

E-COMMERCE

Internet users



Competitors

430,482

5.5%

4,657 million

Jmsmall



23BENIN

Population

GDP

GDP growth

GDP per capita

Merchandise imports

Value

Percentage

10.87 million

$8.583 billion

2.1%

$789.44 billion

$3,028 million

60%

E-COMMERCE

Internet users



Competitors

1,232,940

12%

9.318 million

Odjala


THAITRADE.COM






Marketing & Branding in Africa


How will we promote your items ?

26

01

Social media/networks

02

Events andseminar

03

Street marketing

04

Special

Promotion/discount


THAITRADE.COM



Summary





Logistics & other services

29

• Air & Sea Freight Shipment

• First-mile & Last Mile Delivery

• Tourist Excess Baggage

• GoSoko Warehouse/E-Fulfilment Center

• GoSoko Branding (Photo & Content)


Summary

30


THAITRADE.COM



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E-commerce in Africa · city country code lome togo lfw douala cameroon dla yaounde cameroon nsi...

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