E-commerce industry growth led by rising awareness and inclining online population in India: Ken...

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© This is a licensed product of Ken Research and should not be copied

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TABLE OF CONTENTS

1. Asia-Pacific E-commerce Industry Introduction

2. Asia-Pacific E-commerce Industry Market Size, 2007-2012

3. Asai-Pacific E-commerce Industry

3.1. By Geographies, 2007-2012

3.2. By Business Model by B2B and B2C, 2007-2012

4. India E-commerce Industry Introduction

5. India Online B2B E-Commerce Market Size, FY’2010-FY’2012

6. India Online B2B E-Commerce Market Segmentation by Size of Enterprise, FY2010-FY’2012

7. Market Share of Major Players in India Online B2B E-Commerce Market, FY’2012

8. India Online B2B E-Commerce Market Future Projections, FY’2013-FY’2017

9. India Online B2C E-Commerce Market Size, 2007-2012

10. India Online B2C E-Commerce Market Segmentation by Travel and Non-travel, 2007-2012

11. India Online Travel Market Size, 2007-2012

11.1. India Online Travel Market Segmentation by Types of Travel Mode, 2009-2012

11.2. India Online Travel Market Competitive Landscape

11.3. India Online Travel Market Future Projections, 2013-2017

11.4. India Online Travel Market Company Profile

11.4.1. Irctc.co.in

11.4.1.1. Business Overview

11.4.1.2. Business Strategy

11.4.1.3. Financial Performance

11.4.2. Makemytrip.com



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11.4.3. Yatra.com




12. India Online Non-Travel Market Size, 2007-2012

12.1. India Online Non-travel Market segmentation By Financial, Retail, Digital Downloads and Other Online Services, 2007-2012

12.2. India Online Non-Travel Market Future Projections, 2013-2017

13. India Online Retail Market Size, 2007-2012

13.1. India Online Retailing Market Segmentation by Type of Products, 2009-2012

13.2. Market Share of Major Players in Indian Online Retail Market, 2011-2012

13.3. India Online Retailing Market Future Projections, 2013-2017

13.4. India Online Retail Market Company Profile

13.4.1. Amazon.com India

13.4.1.1. Busisness Overview

13.4.1.2. Busisness Strategy

13.4.2. FlipKart.com




13.4.3. Snapdeal.com




13.4.4. Ebay India


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13.4.4.2. Busisness Strategy

14. India Online Financial Services Market Size, 2007-2012

14.1. India Online Financial Services Segmentation By Insurance Related, Fund Based and Online Financial Transactions, 2009-2012

14.2. India Online Financial Services Markets Competitive Landscape

14.3. India Online Financial Services Market Future Projections, 2013-2017

15. India Online Mobile and Digital Downloads Market Size, 2007-2012

15.1. India Online Mobile and Digital Downloads Market Segmentation, 2009-2012

15.2. India Online and Digital Downloads Market Future Projections, 2013-2017

16. India Preferred Online Services Market Size, 2007-2012

16.1. India Preferred Online Services Market Segmentation by Online Jobs, Movie Ticketing, Matrimonial, Classifieds, Food Delivery and Gaming Subscription, 2009-2012

16.2. India Preferred Online Services Market Competitive Landscape

16.3. India Preferred Online Services Market Future projections, 2013-2017

17. India Online B2C E-Commerce Market Future Outlook and Projections, 2013-2017

17.1. Cause and Effect Relationship between Dependent and Independent Variables in the India Online B2C Market

18. India Online Advertisement and Classifieds Spending Market Size, FY’2007-FY’2012

18.1. India Online Advertisement and Classified Spending Market segmentation

18.1.1. By Type of Platform, FY'2008-FY'2012

18.1.2. By Type of Online Services, FY’2012

18.2. India Online Display Advertisement Market Size, FY’2008-FY’2012

18.2.1. India Online Display Advertisement Market Segmentation

18.2.1.1. By Industry, FY’2010-FY’2012

18.2.1.2. By Technology (Image, Flash, Video and Text Ads), FY’2012

18.2.2. India Online Display Advertisement Market Future Projections, FY’2013-FY’2017

18.3. India Online Search Advertisement Market Size, FY’2010-FY’2012

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18.3.1. India Online Search Advertisement Market Segmentation by Industry, FY’2010-FY’2012

18.3.2. India Online Search Advertisement Market Future Projections, FY’2013-FY’2017

18.4. India Online Mobile Advertisement Market Size, FY’2011-FY’2012

18.4.1. India Online Mobile Advertisement Market Segmentation

18.4.2. India Online Mobile Advertisement Market Future Projections, FY’2013-FY’2017

18.5. India Online Advertisement and Classifieds Spending Market Competitve Landscape

18.6. India Online Advertisement and Classifieds Spending Market Future Projections, FY’2013-FY’2017

19. India Electric Retail Payment Market Size, FY’2007-FY’2012

19.1. India Online Payment gateway Market Size, 2007-2012

19.1.1. India Online Payment Gateway Market Segmentation, 2007-2012

19.1.2. India Online Payment Gateways Competitive Landscape

19.1.3. India Online Payment Gateway Market Future Projections, 2013-2017

20. SWOT Analysis of India E-commerce Industry

Strengths

Weaknesses

Opportunities

Threats

21. India E-commerce Industry Trends and Developments

21.1. Online Trading in Capital Market

21.2. State Wise E-commerce in India

21.3. Increasing Number of Online Unique Visitors

21.4. Reliance on Cash-on-Delivery

21.5. Restricted Foreign Investments in the Indian Online B2C Market

21.6. Enhancing Mobile Phone Subscribers in India

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22. India E-commerce Industry Macro Economic Factors

22.1. Number of Internet Users in India, 2007-2017

22.2. Number of Plastic Cards in India, FY’2007-FY’2017

22.3. Personal Disposable Income of India, FY’2007-FY’2017

22.4. Private Equity Investment in India, 2007-2017

23. Appendix

23.1. Market Definitions

23.2. Abbreviations

23.3. Research Methodology

Data Collection Methods

Approach

Variables (Dependent and Independent)

Multi Factor Based Sensitivity Model (SPSS Analysis)

Final Conclusion

23.4. Disclaimer

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LIST OF FIGURES

Figure 1: Asia-Pacific E-commerce Industry Market Size on the Basis of Transaction Size in USD Billion, from 2007-2012

Figure 2: Asia-Pacific E-commerce Industry Segmentation on the Basis of Contribution by Countries in Percentage, 2007-2012

Figure 3: Asia-Pacific E-commerce industry Segmentation on the Basis of Contribution by Type of Business Model in Percentage, 2007-2012

Figure 4: India B2B Market Size on the Basis of Net Revenue in USD Million, FY’2010-FY’2012

Figure 5: India B2B Market Segmentation on the Basis of Contribution by the Size of Enterprise in Percentage, FY’2010-FY’2012

Figure 6: Market share of Major Players in India Online B2B Market on the Basis of Revenue in Percentage, FY’2012

Figure 7: India Online B2B Market Future Projections on the Basis of Net Revenue in USD Million, FY’2013-FY’2017

Figure 8: India Online B2C Market Size on the basis of Transaction Scale in USD Million, 2007-2012

Figure 9: India Online B2C Market Segmentation on the Basis of Contribution by Online Travel and Non-travel Market in Percentage, 2007-2012

Figure 10: India Online Travel Market Size on the Basis of transaction Scale in USD Million, 2007-2012

Figure 11: India Online Travel Market Future Projections on the Basis of Transaction Scale in USD Million, 2013-2017

Figure 12: Irctc.com Financial Performance on the Basis of Annual Revenue from E-Ticketing in USD Million, FY’2007-FY’2012

Figure 13: Irctc.com Operational Performance on the Basis of Number of Tickets Booked Online in Million, FY’2007-FY’2012

Figure 14: Makemytrip.com Financial Performance on the Basis of Annual Revenue in USD Million, FY’2008-FY’2012

Figure 15: Yatra.com Financial Performance on the Basis of Annual Revenue in USD Million, from FY’2010-FY’2012

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Figure 16: India Online Non-travel Market Size on the Basis of Transaction Scale in USD Million, 2007-2012

Figure 17: India Online Non-travel Market Segmentation on the Basis of Contribution by Online Services Offered in Percentage, 2007-2012

Figure 18: India Online Non-travel market Future Projections on the Basis of transaction Scale in USD Million, 2013-2017

Figure 19: India Online Retail Market Size on the Basis of Transaction Scale in USD Million, 2007-2012

Figure 20: India Online Retailing Market Segmentation on the Basis of Contribution by Type of Products in Percentage, 2009-2012

Figure 21: India Online Retail Market Future Projections on the Basis of Transaction Scale in USD Million, 2013-2017

Figure 22: Flipkart.com Financial Performance on the Basis of Online Sales Revenue and Growth Rate in USD Million and Percentage, from FY’2009-FY’2012

Figure 23: Snapdeal.com Financial Performance on the Basis of Revenue in USD Million, from FY’2011-FY’2012

Figure 24: India Online Financial Services Market Size on the Basis of Transaction Scale in USD Million, 2007-2012

Figure 25: India Online Financial Services Market Segmentation on the Basis of Contribution by Type of Financial Transaction in Percentage, 2009-2012

Figure 26: India Online Financial Services Market Future Projections on the basis of Transaction Scale in USD Million, 2013-2017

Figure 27: India Online Mobile and Digital Downloads Market Size on the Basis of Transaction Scale in USD Million, 2007-2012

Figure 28: India Online Mobile and Digital Downloads Market Future Projections on the Basis of Transaction Scale in USD Million, 2013-2017

Figure 29: India Preferred Online Services Market Size on the Basis of Transaction Scale in USD Million, 2007-2012

Figure 30: India Preferred Online Services Market Future Projections on the Basis of Transaction Scale in USD Million, 2013-2017

Figure 31: India Preferred Online Services Segment Future Projection on the Basis of Transaction Scale in USD Million, 2013-2017

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Figure 32: India B2C Market Future Projections on the Basis of Transactional Scale in USD Million, 2013-2017

Figure 33: India Online Advertisement and Classifieds Market Size on the Basis of Expenditure in USD Million, FY’2007-FY’2012

Figure 34: India Online Advertisement and Classifieds Spending Market Segmentation on the Basis of Contribution by the Type of Platforms in Percentage, FY’2008-FY’2012

Figure 35: India Online Advertisement and Classifieds Spending Market Segmentation on the Basis of Ependiture by the Type of Platforms in USD Million, FY’2008-FY’2012

Figure 36: India Online Advertisement and Classifieds Spending Market Segmentation on the Basis of Contribution by Type of Online Service in Percentage, FY’2012

Figure 37: India Online Display Advertisement Market Size on the Basis of Expenditure in USD Million, FY’2008-FY’2012

Figure 38: India Online Display Advertisement Market Segmentation on the Basis of Contribution by the Type of Technology in Percentage, FY’2012

Figure 39: India Online Display Advertisement Market Future Projections on the Basis of Expenditure in USD Million, FY’2013-FY’2017

Figure 40: India Online Search Advertisement Market Size on the Basis of Expenditure in USD Million, FY’2010-FY’2012

Figure 41: India Online Search Advertisement Market Future Projections on the Basis of Expenditure in USD Million, FY’2013-FY’2017

Figure 42: India Online Mobile Advertisement Market Size on the Basis of Expenditure in USD Million, FY’2011-FY’2012

Figure 43: India Online Mobile Advertisement Market Segmentation on the Basis of Contribution by Type of Technology in Percentage, FY’2012

Figure 44: India Online Mobile Advertisement Market Future Projections on the Basis of Expenditure in USD Million, FY’2013-FY’2017

Figure 45: India Online Advertisement Market Future Projections on the Basis of Expenditure on Advertisement in USD Million, FY’2013-FY’2017

Figure 46: India Online Retail Payment Market Size on the Basis of Transaction in Value and Volume Terms in Million and USD Billion, FY’2007-FY’2012

Figure 47: India Electronic Retail Payment Market Segmentation on the Basis of Contribution in the Volume of Transaction in Percentage, FY’2007-FY’2012

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Figure 48: India Electronic Retail Payment Market Segmentation on the Basis of Contribution in the Value of Transaction in Percentage, FY’2007-FY’2012

Figure 49: India Online Payment Gateway Market Size on the Basis of Net Transaction Cost in USD Million, 2007-2012

Figure 50: India online Payment Gateway Market Segmentation on the Basis of Contribution of Online Payments in Travel and Non-Travel Market in Percentage, 2007-2012

Figure 51: India Online Payment Gateway Future Projections on the Basis of Transaction Cost in USD Million, 2013-2017

Figure 52: Number of Internet Users Segmentation in India on the Basis of Contribution by Region in Percentage, 2007-2011

Figure 53: India Cash-on-Delivery Transactions Market Size in USD Million, 2007-2012

Figure 54: Mobile Phone Subscribers in India on the Basis of Number of Subscriptions in Million Units, 2007-2012

Figure 55: Total Number of Internet Users in India in Million Users, 2007-2017

Figure 56: Total Number of Plastic Cards in India on the Basis of Cards Outstanding in Million, FY’2007-FY’2017

Figure 57: Private Equity Investment in E-Commerce Industry in India in USD Million, 2007-2017

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LIST OF TABLES

Table 1: Asia-Pacific B2B Market Segmentation on the Basis of Countries in USD Billion, 2007-2012

Table 2: Asia-Pacific B2C Market Segmentation on the Basis of the Countries in USD Billion, 2007-2012

Table 3: India Online Travel Market Segmentation on the Basis of Types of Travel Mode and Other Online Travel Services in USD Million, 2009-2012

Table 4: India Online Travel Market Segmentation on the Basis of Contribution by Mode of Travel and Other Online Travel Services in Percentage, 2007-2012

Table 5: India Online Travel Competitive Landscape on the Basis of Reach in Percentage, July 2012

Table 6: Competitive Landscape of Major Players in India Online Travel market on the Basis of Revenue in USD Million, FY’2008-FY’2012

Table 7: Makemytrip.com Major Deals in Company Evolution on the Basis of Deal Value and Deal Stake in USD Million and Percentage

Table 8: Yatra.com Private Equity Investments in Company Evolution on the Basis of Del Value and Deal Stake in USD Million and Percentage

Table 9: Yatra.com Major Deals in Company Evolution on the Basis of Deal Value and Deal Stake in USD Million and Percentage

Table 10: India Online Non-travel Market Segmentation on the Basis of Online Services Offered in USD Million, 2007-2012

Table 11: India Online Non-travel Market Segmentation on the Basis of Contribution by Online Services Offered in Percentage, 2007-2012

Table 12: Market Share of Major Players in India Online Retail Market on the Basis of Unique Visitors in Million, July’ 2011-July’ 2012

Table 13: Market Share of Major Players in Online Retail Market on the Basis of Contribution in the Overall Unique Visitors in Percentage, July’ 2011-July’ 2012

Table 14: India Online Retail Market Segments Future Projections on the Basis of Transaction Value in USD Million, 2013-2017

Table 15: India Online Financial Services Market Competitive Landscape on the Basis of Business Overview, Key Business Segments and Key development

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Table 16: India Online Financial Services Market Segmentation Future Projection on the Basis of Transactional Scale in USD Million, 2013-2017

Table 17: India Online Mobile and Digital Downloads Market Segmentation on the Basis of Contribution by Type of Online Services in Percentage, 2009-2012

Table 18: India Online Mobile and Digital Download Market Segments Future Projections on the Basis of Transaction Scale in USD Million, 2013-2017

Table 19: India Preferred Online Services Market Segmentation on the Basis of Contribution by Type of Services in Percentage, 2009-2012

Table 20: Competitive Landscape of Major Players (Naukri, Monster, Times Jobs) in India Online Jobs Market on the Basis of Business Overview, Segments and Key Development

Table 21: India Online Real Estate Market Competitive Landscape on the Basis of Business Overview, Segments and Key Developments

Table 22: India Online Matrimonial Market Competitive Landscape on the Basis of Business Overview, Segments and Key Developments

Table 23: India B2C Market Cause and Effect Relationship between Dependent and Independent Variables

Table 24: India Online Display Advertisement Market Segmentation on the Basis of Contribution by Type of Industry in Percentage, FY’2010-FY’2012

Table 25: India Online Display Advertisement Market Segmentation on the Basis of Expenditure by Type of Industry in USD Million, FY’2010-FY’2012

Table 26: India Online Search Advertisement Market Segmentation on the Basis of Contribution by Industry in Percentage, FY’2010-FY’2012

Table 27: India Online Search Advertisement Market Segmentation on the Basis of Expenditure by Industry in USD Million, FY’2010-FY’2012

Table 28: India Online advertisement and Classifieds Spending Market Competitive Landscape on the Basis of Business Overview, Segments and Key Developments

Table 29: India Online Payment Gateways Competitive Landscape on the Basis of Business Overview, Key Business Segments, Business Strategy and Key Developments

Table 30: India Online Trading in Capital Market, FY’2007-FY’2012

Table 31: India Number of Unique Visitors and Active Users on the Basis of Online Travel, Online B2C Market and E-commerce Industry in Million Units, from June 2010-July 2011

Table 32: Personal Disposable Income in India in USD Million, FY’2007-FY’2017

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Table 33: Correlation Matrix of the India Online Travel Market

Table 34: Regression Coefficients Output

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ASIA-PACIFIC E-COMMERCE INDUSTRY MARKET SIZE, 2007-2012

The Asia-Pacific e-commerce industry has been dominated by the Japanese internet commerce economy. The Asia-Pacific e-commerce industry has showcased an average growth rate of ~% y-o-y from 2007-2012. In 2009, the Asia-Pacific industry had witnessed a decline of ~% due to the decline in the growth of the Japanese e-commerce industry by ~% y-o-y…

…However, the industry recovered in the following years, showcasing a growth of ~% and ~% growth in 2011 and 2012 respectively due to overall economical growth. The growth in the economy was due to the improvement in an increase in the consumer spending on goods and services and by increasing the demand for online goods and services.

Figure: Asia-Pacific E-commerce Industry Market Size on the Basis of Transaction Size in USD Billion, from 2007-2012

0.0

500.0

1,000.0

1,500.0

2,000.0

2,500.0

3,000.0

3,500.0

4,000.0

4,500.0

5,000.0

2007 2008 2009 2010 2011 2012

USD

Bill

ion

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ASIA PACIFIC E-COMMERCE INDUSTRY SEGMENTATION

BY GEOGRAPHIES, 2007-2012

In 2012, the Asia-Pacific e-commerce industry size was USD ~ billion of which Japan contributed USD ~ billion. The Japanese industry had declined by 2.0% y-o-y. The reason for the low growth rate was the Great East Japan Earthquake in March 2011. The earth quake had caused a mass destruction of public infrastructure, disrupting the telecommunication network of the country, thus causing a decline in the overall internet commerce of the country. Following the earthquake in Japan, the major Japanese B2C e-commerce players experienced a decline in revenue. In 2010, the number of Internet users reached approximately 100 million in Japan which corresponds to 80.0% of the population. In 2010, 85.0% of Japanese mobile subscribers had an internet data plan which complements the fact that 20.0% of e-commerce sales were via mobile in Japan.

… The Chinese e-commerce industry was further supported by government and other institutions which had invested significant amount of money and manpower in the construction of telecommunication network infrastructure and the establishment of information service platform to meet people’s need for internet access. The growing usage of 3G technology also facilitated the use of mobile phone as a network terminal leading to an added support to the industry.

The Thai e-commerce industry had declined by ~% in 2011 from USD 19.5 billion in 2010 due to the decline in the online B2G market…

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Asia-Pacific E-commerce Industry Segmentation on the Basis of Contribution by Countries in Percentage, 2007-2012

BY BUSINESS MODEL BY B2B AND B2C, 2007-2012

In the overall Asia-Pacific e-commerce industry, online B2B market’s contribution has been the highest at ~% in 2012. The market for online B2B has amplified at a CAGR of ~% from USD ~ billion in 2007 to USD ~ billion in 2012. The overall Asia-Pacific market has showcased a very heterogeneous development in terms of Internet and B2C e-commerce. In Japan and South Korea, the wide use of internet led to the spur in online B2C e-commerce revenue. The range of popular product categories varies widely from books to consumer electronics. In China, internet penetration was rather low, showcasing growth potential for e-commerce industry on a whole. In the overall Asia-Pacific online B2C market China had the highest contribution of 54.6% followed by Japan, contributing 31.5% in 2012.

In 2010, the number of internet users in South Korea had rose to more than 35 million…

…In the online B2B market of the region, Japan has the highest contribution of ~% in 2012. The Japanese B2B sector had exploited the efficiencies arising in the supply chain due to use of internet technologies. The online introduction of internet in the B2B market had led to businesses capitalizing on the inefficiencies of traditional supply chains and internal operations, as well as imperfect competition.

0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%

100.0%

2007 2008 2009 2010 2011 2012

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Japan China South Korea Thailand India

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Asia-Pacific E-commerce industry Segmentation on the Basis of Contribution by Type of Business Model in Percentage, 2007-2012

Asia-Pacific B2B Market Segmentation on the Basis of Countries in USD Billion, 2007-2012

Countries 2007 2008 2009 2010 2011 2012

Japan

South Korea

China

Thailand

Total

Asia-Pacific B2C Market Segmentation on the Basis of the Countries in USD Billion, 2007-2012

Countries 2007 2008 2009 2010 2011 2012

China

Japan

South Korea

India

Thailand

Total

50.0%

55.0%

60.0%

65.0%

70.0%

75.0%

80.0%

85.0%

90.0%

95.0%

100.0%

2007 2008 2009 2010 2011 2012

in P

erce

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e

B2B Market B2C Market

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INDIA ONLINE B2B E-COMMERCE MARKET SIZE, FY’2010-FY’2012

The Indian e-commerce industry has been segmented on the basis of the type of the business model in which the online B2C market contributed a larger proportion of share in the overall industry…

The growth of the B2B online marketplace and the innovation in internet related technologies has led to the emergence of new business models for the small and the medium enterprises…

…The online B2B market size has been estimated on the bases of the revenue generated from online transaction taking place in the industry. The market has showcased an average y-o-y growth of ~% from FY’2010 to FY’2012. The increase in the market was on the basis of improvement in the supply chain product visibility and reduced inventory costs. The cost of procuring goods had declined, complemented with fewer ordering errors due to an efficient and streamlined approval process. Additionally, increasing awareness about the online B2B market in the country has led to a decline.

India B2B Market Size on the Basis of Net Revenue in USD Million, FY’2010-FY’2012

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250.0

300.0

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400.0

FY'2010 FY'2011 FY'2012

USD

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In 2011, the country had more than 26 million MSME’s and the sector has been growing at a CAGR of 12.0%-13.0%. The contribution of the micro and small enterprises has increased on account of growing awareness among the buyers and the SME’s enterprise owners

INDIA ONLINE B2B E-COMMERCE MARKET SEGMENTATION BY SIZE OF ENTERPRISE, FY2010-FY’2012

A survey of 728 micro and small businesses with less than 100 employees and annual turnover less than INR ~ crore from 8 cities in the country was conducted to analyze the barriers and explore existing and future solutions in the online B2B Market....

…Additionally, the demographic transition of the country has also resulted in the increase in the contribution of the small and micro enterprises. With more number of micro and small enterprise entrepreneurs in the younger age group, the use of internet platform for generating sales had amplified. The declining prices for laptops and personal desktops had also amplified the use of the internet for business transactions. Additionally, the adoption rate of internet among the micro and small enterprises also depended upon the type of industry. Automotive, consumer goods and computer industries had the top adoption rates of ~%-~%. Other sectors such as pharmaceuticals, metal, textile, agricultural products, chemicals and telecommunications were reported to have adoption rates of ~%-~%.

India B2B Market Segmentation on the Basis of Contribution by the Size of Enterprise in Percentage, FY’2010-FY’2012

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

FY'2010 FY'2011 FY'2012

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Micro Enterprises Small Enterprises Medium Enterprises

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INDIA ONLINE B2C E-COMMERCE MARKET SIZE, 2007-2012

The influx of funds has acted as a catalyst for e-commerce companies in India. Positive repercussions such as dominance in areas of marketing and promotions, up scaling of business models and improvement in technology, efficient customer support and satisfaction, economies of scale and some other factors has been driving the Indian online B2C market. Online retailing or e-tailing accounts for about ~% share of the INR ~ crore industry leading the forefront of the rapid growth.

The Indian B2C market has high growth during the period under review with a CAGR growth of ~% from 2007-2012…

... It is India’s largest e-commerce company with a turnover of INR ~ million in 2011 making the website the most successful e-commerce business model in the online travel market.

Another factor for the growth of the B2C market was that most of the global and popular brand stores were not located in the tier 2 and tier 3 cities, forcing people to shop online. Additionally the increase in the personal disposable income with the middle class population of India due to the growth of small and middle enterprises, increasing foreign direct investments and the entry of multinational companies in the country has led to the increase in online spending on goods and services by the consumers.

India Online B2C Market Size on the basis of Transaction Scale in USD Million, 2007-2012

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2,000.0

4,000.0

6,000.0

8,000.0

10,000.0

12,000.0

14,000.0

16,000.0

2007 2008 2009 2010 2011 2012

USD

Mill

ion

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INDIA ONLINE TRAVEL MARKET SEGMENTATION BY TYPES OF TRAVEL MODE, 2009-2012

The online travel market has been segmented on the basis of domestic and international air ticket, railway tickets, online hotel bookings, bus ticketing and tour packages.es. Among these, the contribution of railways was ~%, highest for the year 2012 followed by domestic air tickets with a contribution of 31.3%. However, the contribution of domestic air tickets was highest at ~% followed by ~% by railways in 2009. The reason for the increase in contribution by the railways and the decline in the contribution of domestic air tickets was the increase in the prices of the domestic air fares due to which the demand for railways travel increased…

…On the other hand, the high growth (~% y-o-y in 2011) of the international airways tickets was because of the decline in the airways fares for international flights and the reduction in the taxes on these tickets.

In 2011, the online hotel booking market has witnessed high growth in terms of transactional scale with a growth of ~%. Additionally, the contribution of online tour packages has also increased from ~% in 2009 to ~% in 2012. The high growth in both of these segments was because some of the travel ticketing portals had started diversifying into online hotel bookings and also introduced packages offering discounts on hotel bookings with the purchase of tickets and other travel services.

India Online Travel Market Segmentation on the Basis of Types of Travel Mode and Other Online Travel Services in USD Million, 2009-2012

Online Travel market segmentation (in USD Million) 2009 2010 2011 2012

Domestic Air Tickets

Railway Tickets

International Air Tickets

Hotel Bookings

Bus Tickets

Tour Packages/Travel Insurance

Total Online Travel

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India Online Travel Market Segmentation on the Basis of Contribution by Mode of Travel and Other Online Travel Services in Percentage, 2007-2012

Online Travel market segmentation (in USD Million) 2009 2010 2011 2012

Domestic Air Tickets

Railway Tickets

International Air Tickets

Hotel Bookings

Bus Tickets

Tour Packages/Travel Insurance

Total Online Travel

INDIA ONLINE NON-TRAVEL MARKET SEGMENTATION BY FINANCIAL, RETAIL, DIGITAL DOWNLOADS AND OTHER ONLINE SERVICES, 2007-2012

The online non-travel industry has been segmented into four online services, online retail, online financial services, online digital downloads and other online services of which the contribution of online financial services has been the highest at ~% in 2012 followed by the online retailing with a contribution of ~%. The highest growth had been witnessed by the other online services on account of an increase in the market of online B2C classifieds on real estate and car classifieds as well as the growth in the online job classifieds segment…

…Thus people have started to purchase products online due to convenience. The online shopping portals had introduce exchange and refund services and improved on product delivery which further enhanced the consumer confidence thereby leading to increase in online shopping and retail.

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India Online Non-travel Market Segmentation on the Basis of Contribution by Online Services Offered in Percentage, 2007-2012

India Online Non-travel Market Segmentation on the Basis of Online Services Offered in USD Million, 2007-2012

Non-travel Market Segmentation 2009 2010 2011 2012

Computers, Accessories and Peripherals

Cameras and Mobiles

Personal Items (Apparels, Jewellery and others)

Electronic Durables

Home and Kitchen Appliances

Other Products (Toys, Gifts, Flowers)

Insurance and Related Services

Fund-based Transactions (such as Utility Bills)

Online Transactions for financial services

Ringtone/ Wallpapers /Pictures Download

Pre-paid Recharge/ Post-paid Bill Payment

Software’s and Utility Applications for Mobiles

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

2007 2008 2009 2010 2011 2012

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Online Financial Services Online Retail Online Digital Downloads Other Online Services

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Paid Music/ Video Downloads

Mobile Games Download

Others Mobile Games Segment

Online Jobs

Movie Hall Tickets and CD/DVD Rentals

Online Matrimonial/Dating

Other B2C classifieds (Cars, Real Estate)

Online Food Delivery

Online Gaming Subscription

Online Non-travel Market

MARKET SHARE OF MAJOR PLAYERS IN INDIAN ONLINE RETAIL MARKET

According to rough estimates, there are close to 400 non-travel independent online retailers that are active in the Indian e-commerce industry. In the last two years from 2010, the non-travel portals in India have received funding of approximately USD ~ million. Out of which approximately ~% of this funding was invested in just four major groups namely, FlipKart.com, Smile Group, SnapDeal.com and Myntra.com. These four groups had together secured a funding of USD ~ million accounting for ~% of the total estimated investment in non-travel e-commerce in the last two years…

…Fashionandyou.com has received a funding of USD ~million, dealsandyou.com received a funding of USD ~million and bestylish.com received funds amounting to USD ~million while freecultr.com received USD ~million. The group's new venture, juvalia.in (juvalia and you) has received funding of USD ~million.

Snapdeal.com has started its operations in 2010 as a daily deal site but evolved to a full-services online retailing company and has raised a total of USD 52.0 million funds. The company had a market share of 15.4% in July’2012 in the overall unique visitors in the online retail market of India. On the other hand, Mumbai-based myntra.com has secured a total funding of USD 39.0 million…

25


Market Share of Major Players in India Online Retail Market on the Basis of Unique Visitors in Million, July’ 2011-July’ 2012

Major Players in Online Retail Market (in Million Unique Visitors)

July’ 2011

October’ 2011

January’ 2012

April’ 2012

July’ 2012

Amazon Sites

Flipkart.com

Snapdeal.com

Jabong.com

Myntra.com

Homeshop18.com

Ebay.com India*

Others

Total

Market Share of Major Players in Online Retail Market on the Basis of Contribution in the Overall Unique Visitors in Percentage, July’ 2011-July’ 2012

Major Players in Online Retail Market (in Percentage Contribution)

July’ 2011

October’ 2011

January’ 2012

April’ 2012

July’ 2012

Amazon Sites

Flipkart.com

Snapdeal.com

Jabong.com

Myntra.com

Homeshop18.com

Ebay.com India*

Others

Total

26


The market for the online jobs is expected to increase by ~% annually to reach USD ~ million in 2016 and The online movie ticketing market is expected to grow at an average rate of ~% from 2013-2017

INDIA PREFERRED ONLINE SERVICES MARKET SIZE, 2007-2012

INDIA PREFERRED ONLINE SERVICES MARKET FUTURE PROJECTIONS, 2013-2017

The preferred online services market is expected to increase at a CAGR of ~% from 2013-2017. The market growth is expected to be driven by the increase in the internet users in India along with the consolidations among the e-commerce players in the Indian market as the consolidated larger players will

provide better online services at a very competitive price by taking the advantage of larger consumer base as compared to the small and medium players…

…Also these portals have setup safety measures to check for fake profiles and does a background check on their profile. Thus, results in an increase in the number of people registering on these portals.

The online movie ticketing market is expected to grow at an average rate of ~% from 203-2017. The contribution of the segment will decline from ~% in 2012 to ~% in 2017 due to a more than proportionate increase in the contribution of online job and online B2C classifieds on cars and real estate…

India Preferred Online Services Market Future Projections on the Basis of Transaction Scale in USD Million, 2013-2017

0.0

500.0

1,000.0

1,500.0

2,000.0

2,500.0

2013 2014 2015 2016 2017

USD

Mill

ion

27


India Preferred Online Services Segment Future Projection on the Basis of Transaction Scale in USD Million, 2013-2017

Other Online Services Market Segmentation (in USD Million) 2013 2014 2015 2016 2017

Online Jobs

Movie Hall Tickets and CD/ DVD Rentals

Online Matrimonial/ Dating

Other B2C Classifieds (Cars, Real Estate)

Online Food Delivery

Online Gaming Subscription

INDIA ONLINE DISPLAY ADVERTISEMENT MARKET SEGMENTATION

BY INDUSTRY, FY’2010-FY’2012

The major three industries in FY’2012 contributing to online display ads were travel, Auto and telecommunication with a share of ~%, ~% and ~% respectively. FMCG online-spent has registered a growth of ~% in FY’2012, second to telecommunication spending which has grown by ~%. The contribution of BFSI industry spending on online advertisement has declined from ~% in FY’2008 to ~% in FY’2012…

India Online Display Advertisement Market Segmentation on the Basis of Contribution by Type of Industry in Percentage, FY’2010-FY’2012

Online Display Advertisement Market Segmentation (in Percentage Contribution)

FY’2010 FY’2011 FY’2012

Travel

BFSI

Telecom

Auto

Online Publishers

Others

28


Consumer Durables

Information Technology

FMCG

Education

Electronic Media

Print Media

Total Online Display Advertisement

INDIA ONLINE MOBILE ADVERTISEMENT MARKET SIZE, FY’2011-FY’2012

Smart phones have revolutionized the use of mobile phones with easy to access internet facility, the ability to send and receive emails and other internet related services. However, they have created an entirely new method of advertising known as online mobile advertising. This concept in India has grown and expanded considerably over the past one year and continues to grow. The online mobile advertisement market in India has grown by ~% in FY’2012…

India Online Mobile Advertisement Market Size on the Basis of Expenditure in USD Million, FY’2011-FY’2012

17.0

18.0

19.0

20.0

21.0

22.0

23.0

FY'2011 FY'2012

USD

Mill

ion

29


User friendly procedure, a smooth e-commerce experience, complemented by prompt customer support has been the major driving factors for the online payment gateway market

INDIA ONLINE ADVERTISEMENT AND CLASSIFIEDS SPENDING MARKET COMPETITVE LANDSCAPE

India Online advertisement and Classifieds Spending Market Competitive Landscape on the Basis of Business Overview, Segments and Key Developments

Major Players Business Overview Key Business Segments Key Developments

Ozone Media Solutions Private Limited

INDIA ONLINE PAYMENT GATEWAY MARKET SIZE, 2007-2012

The online payment gateway market has increased at a CAGR of 52.9% from 2007-2012. The market has grown on account of the increase in the number of online users and consumer confidence in making online payment because of the secure safety measures offered by the online payment gateways and the augmented use of credit/ debit cards and internet

banking for making online payments. Additionally, user friendly procedure, a smooth e-commerce experience, complemented by prompt customer support has been the major driving factors for the online payment gateway market…

30


India Online Payment Gateway Market Size on the Basis of Net Transaction Cost in USD Million, 2007-2012

0.0

100.0

200.0

300.0

400.0

500.0

600.0

2007 2008 2009 2010 2011 2012

USD

Mill

ion

31


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Date post:	13-Sep-2014
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E-commerce industry growth led by rising awareness and inclining online population in India: Ken...

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