E-COMMERCE MARKETING STRATEGIES

Reported by:

Roger Supat Mission, MSIT

Rizal Technological University

•ASK FOR LINKS FROM MANUFACTURER•BUILD AN EMAIL LIST

Ask for Links From the Manufacturer

Many manufacturers have a “Where to Buy” or “Retailers” section of their website, and getting them to list you is often as simple as asking. Before you do, make sure your website is on par (in terms of quality, design, etc.) with the others they list. It also helps to have a few testimonials on your site to increase their confidence that you’ll be a quality source for customers.

Apart from the SEO benefits of the links, you’ll find that traffic from a manufacturer’s site converts at a significantly higher rate and can be a great source of direct sales.

Get Them to Link to Your Website

A great place to get trusted links is from your suppliers. As a matter of fact it’s one of the most obvious link building strategies for businesses to engage in. Most suppliers want their products to move, so showing people where they can buy their product is kind of a no-brainer for them.

Some suppliers, usually bigger ones, won’t link to online stores to make sure they keep all their customers happy. And that’s fine. That’s why you shouldn’t forget to ask your smaller suppliers for backlinks, especially the ones that are just starting out. They are usually more inclined to do so and don’t have the bureaucracy in place yet, the kind that make website changes nearly impossible.

Get a link from the manufacturer who’s products you carry. Often it’s just sending them an email and asking them for a link that will do the trick. You may have to convince them you are legit, so if you have a ho-hum website with crappy content, they won’t buy it and will probably think you are a spammer.

A1 Cardone Rampage

US Autoparts

Manufacturer

Distributor

Example:

HOW TO BUILD AN EMAIL LIST THAT BUILDS YOUR ECOMMERCE BUSINESS

Maximizing Your Marketing ROI

Increasing Customer Loyalty And ProfitabilityDriving More Sales Conversions

Improving Tracking And Feedback

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Benefits Of Email Marketing

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Why Use Email Marketing

Reasons:

1. Effective

2. Affordable

3. Easy

4. Quick And Effective

5. Grows Relationships

6. Measurable

So, are you ready to improve your email marketing?

1. Refine your email campaign based on results

2. Provide your customers exactly what they want

* Analyze the reporting from your email campaigns. What does the data say about your customers and their preferences?

List segmentation can improve your email marketing campaign. It allows you to fine-tune your campaign based on customer preferences. Here's how list segmentation works:

1. Split up your email list into groups based on a common factor.

2. Test out subtle tweaks on your groups to see what produces the best results

Improve Your Email Marketing Campaign By Taking Content To The Next Level

Once you've started using email marketing, take a few measures to improve your email marketing content by making it more exciting, innovative and diverse. Try a few of these ideas:

•Conduct a customer survey to find out the type of content customers would like to see.

•For each email newsletter, poll your customers by asking them a question.

•Interview a few of your customers, and turn those conversations into case studies.

•Plan ahead by creating a content calendar.

Test, Test and Test Again

Email marketers have the unique ability to quantifiably determine exactly which messages work best for their customers. 

Testing your email campaigns allows you to gain a more detailed and accurate understanding of your customers that you can use to enhance future email campaigns to drive more response. 

Remember To Say "Thank You" Maximize Branding Opportunities

Enhance The Customer Experience Comply With The CAN-SPAM Act

Tips on How to Generate Effective Emails

PART 1: HOW TO BUILD YOUR EMAIL LIST

1. Use ads to drive traffic to a landing page

The fastest way to start building your email list is to send quality traffic to a landing page. By quality traffic, I mean that it needs to be people who are likely to be interested in your products. Your marketing budget will be much more effective if you carefully choose who to spend it on.

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2. Offer a discount code in exchange for an email address

An often-used method of getting email subscribers is to have a popup window that offers a discount code in exchange for an email signup. This method is most effective for encouraging people who are already browsing your products or reading your blog to sign up to your email list.

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3. Hold contests and giveaways on Facebook

Giving away one of your products or a gift card to someone who enters a contest on your Facebook page can be a powerful way to both build your email list and social media following. This tactic can generate buzz about your brand on Facebook and build your social following, in addition to collecting email addresses.

Make sure to use a great photo of the product you are giving away, so that it catches people's attention in their busy newsfeeds and is shareable. If you’re giving away a gift card, you could make a collage of your best-looking or most popular products to feature on the contest page.

4. Have an email signup box in your site footer or sidebar

It never hurts to have a regular, old-fashioned email signup box on your website for anyone who wants to subscribe even without being motivated by one of the above options.

This is especially effective if you have a blog with high-quality regular content, as people will be more likely to subscribe in order to be notified when you have fresh content.

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PART 2: HOW TO LEVERAGE YOUR EMAIL LIST TO BOOST

Sales

1. Publish a newsletter

A regular email newsletter is a good way to keep your email list warm without being too “salesy.” You can base the newsletter on your latest blog posts, or even curate content from other sites in your niche.

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2. Send a drip email sequence

Another way you can interact with your email subscriber list is by setting up a drip sequence (a series of autoresponders). An autoresponder is an email that you set up to automatically be sent to new subscribers at a certain time after they initially sign up.

The advantage of an autoresponder series over a newsletter is that it doesn’t require you to constantly create new content--once you write and set up the series, it’s all automated for new subscribers.

You might want to set up two landing pages – one that offers a weekly newsletter, and one that offers a free course. Then, send traffic to both pages and see which one converts better. Every audience is different, so it’s always a good idea to test and see what works best for your niche.

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Example of Autoresponder :

3. Holiday & seasonal promotions

A more traditional form of email marketing is to notify subscribers of special offers based on upcoming holidays or the time of year. You might want to let your subscribers know about a Black Friday sale, an after-Christmas sale, or a spring clearance sale.You can also remind people about upcoming holidays like Mother’s Day, or even send them a “happy birthday” email with a special discount code.

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4. Subscriber-only discounts

Whether you send a regular newsletter, an autoresponder series, or just send emails about special promotions, you can always include discount codes for your subscribers to boost their motivation to make a purchase.

It is possible to generate unique discount codes for each person on your mailing list, but in my experience this is more trouble than it’s worth. I’d recommend instead generating a single discount code that can be used an infinite number of times, but making sure that it is only available for a certain time period. If you do this, make sure to mention in your email copy that the discount code expires on a certain date.

This type of limited-time offer serves two purposes: first, it prevents customers from using the code multiple times at any time in the future that they want to, and second, it creates a sense of urgency that encourages subscribers to purchase something now rather than waiting until later.

5. Notify your list of social media contests & giveaways

An email list can also be leveraged to give a nice boost to your social media presence. Let’s say, for example, that you’ve invested in advertising to drive traffic to a landing page and build up your email list, but you don’t yet have as many social followers as you’d like.

5. Notify your list of social media contests & giveaways

An email list can also be leveraged to give a nice boost to your social media presence. Let’s say, for example, that you’ve invested in advertising to drive traffic to a landing page and build up your email list, but you don’t yet have as many social followers as you’d like.

Career in E-commerceSend your resume to: rmission@usautoparts.com

Thank you