E-commerce-pocket_guide_2014

A world of opportunities...

...a pocket guide to cross-border e-commerce

1www.asendia.com

E-commerce continues to grow worldwide and this growth spans the continents – in 2013, the European and North American e-commerce market grew by €52bn (17%) and €34bn (12%) respectively, but the most significant growth was in the Asia Pacific region (€79bn or 30%) and the rest of the world (€11bn or 26%). While established economies offer many opportunities, thanks to excellent infrastructure, these figures also indicate the importance of the emerging markets. These are benefiting from increased internet access and a retail experience focussed online rather than upon traditional bricks and mortar.

However, there are some barriers to consumers buying cross-border, and these are mainly focussed upon concerns over extended delivery times, how to return goods and their legal rights.

At Asendia we help businesses to overcome some of these barriers to international e-commerce through

providing the service, support and advice to get your products to where they need to be, safely, securely and cost efficiently.

In this guide we have highlighted some of the hotspots for e-commerce around the world, where there are significant opportunities for B2C e-commerce businesses. We have also included advice on how to choose the next international destination for your business and how Asendia can help you achieve your goals.

Manuel Bonnin, Head Of Industry, Distance Selling

& E-Commerce, Asendia

The world is getting smaller and with every year the barriers to global retail and B2C e-commerce are broken down, presenting new opportunities for businesses to find new markets for their products right across the globe.

2 3www.asendia.com

The global retail e-commerce market is moving fast, constantly changing as new technology is introduced and emerging economies improve infrastructure and increase their spending power.

With 35% global internet penetration and nearly 2 billion social network users, the internet has made the world a smaller place, and as mobile penetration reaches a staggering 93% across the world, m-commerce could be the future of the market. Universally popular products bought online include health and beauty items, fashion and electronics.

This guide is broken down into three regions, Europe, Americas and Asia-Pacific, and then considers some of the countries that offer the best growth prospects in each of these. Europe performs strongly in logistics and infrastructure, and has several mature e-commerce markets, especially in the West. You could target the growing middle classes in the Americas, who are enthusiastic smartphone and social media users, or explore the diverse Asia-Pacific region, which offers large, emerging marketplaces with sound economic growth.

A world of opportunities

€218billion

online salesMore on p27

CHINA

61%of population shops online

More on p7

uNITed kINgdoM

53%smartphone penetration

More on p15

ITALY

€1420

Average spend per e-shopper:

More on p11

frANCe$268billion online sales

More on p19

uNITed sTATes of AMerICA

100 millioninternet users

More on p21

BrAzIL

Worldwide B2C e-commerce sales are projected to increase by 20% to €1.1trn (which is nearly three times Poland’s total GDP) this year alone, so we invite you to take a look through our guide and see where your business could be missing an opportunity. After all, The World is Your Address.

23%of e-commerce

shoppers bought from overseas

More on p9

gerMANY

€5.1bnspent online

More on p13

swITzerLANd

Aud $2108


More on p25

AusTrALIA

5www.asendia.com

europeEurope is a mature player in e-commerce, with long established infrastructure but also promising new markets. As many countries adopt technology early, 64% of the entire continent’s population has access to the internet and e-commerce grew by 21% in 2013. Several European countries are ranked in the top twenty worldwide for logistics performance and thanks to the relative population density of the continent, transport links are particularly efficient. The European Union is comprised of 28 member states and guarantees

free movement of goods, services and capital within its borders, easing cross-border e-commerce between EU countries. The Eurozone, made up of 18 EU member states, provides a single, internationally recognised currency market that removes the complexity of exchange rates and improves price stability.

Neighbouring European countries that are not part of the EU, such as Norway, do have close economic ties and agreements with the

Union, which can be useful when entering those markets. Many of the best established e-commerce markets, such as the United Kingdom, France and Germany, are situated in Western and Central Europe, an area that turns over an estimated €236bn in e-commerce per year. Newer markets, such as Greece or Eastern European countries, are benefiting from improving internet penetration and a younger population who is very keen on the internet and social media.

ranked 1st in europe for

e-commerce sales

uNITed kINgdoM

share of the population that

shop online:

48%

frANCe

15%e-commerce

growth in 2013:

ITALY

Europe is both a well-developed and growing market for e-commerce. With the region pulling through the recession, its open borders and common currency make it an ideal market for retailers.

David Alexandre Krupa, Sales Excellence Manager, Asendia

4


€1750

swITzerLANd

e-commerce penetration in 2012:

77%

gerMANY

6 7www.asendia.com

The United Kingdom is an

excellent opportunity for cross-border e-commerce, thanks to its established online and offline infrastructure. It has the highest e-commerce penetration in Western Europe and is ranked first in Europe for global e-commerce.

The UK is particularly good for m-commerce, with a high smartphone and tablet penetration. M-commerce is currently worth 20% of e-commerce and

expected to deliver a €5.5bn boost to the UK economy by 2016. Health and beauty products and clothes are popular purchases via mobile devices. UK internet users are also enthusiastic social media users.

Alongside a good logistics base, the UK has the highest e-commerce spend per capita. Online retail is a growing share of total retail and the country’s GDP with 25% of disposable income spent online.

Product categories that are particularly successful when British shoppers buy cross-border include clothes and accessories, health and beauty products, and electronic items.

As well as buying from the USA and China, British consumers also turn to French, German and Irish websites and credit and debit cards are by far the preferred payment method in the UK.

united kingdom

72%

e-commerce penetration

in 2012:

5.0%e-commerce share of gdP:

gdP: €1,780bn/$2,471bnofficial language: englishPopulation: c. 62.3mnCurrency: Pound sterling (£)

As a mature market UK shoppers are increasingly willing to pay for premium online memberships to their shopping channels, which often include a range of flexible delivery options as benefits.

Dale Ridings, E-Commerce Business

Development Manager, Asendia USA

61%share of the population

that shop online:

€2466Average spend per

e-shopper

€96.2billion

in europe for e-commerce sales

1stranked

13.7%

e-commerce shareof total retail:

8 9www.asendia.com

Germany is a mature

e-commerce market with an established cross-border base and a high turnover. With the highest e-commerce penetration in Central Europe, the economy is strong and there is a good culture of buying abroad: 23% of German e-shoppers have bought from other EU countries and 25% bought from North America.

Consider targeting a younger or middle-aged demographic as 91% of

the 30-49 age group buy online. Smartphone use is high and tablet penetration is projected to reach 29% by 2016, so m-commerce is worth exploring alongside traditional e-commerce.

Look at alternative payment systems when approaching this market, as three quarters of German shoppers prefer to pay by invoice or micropayment systems. PayPal is also beginning to flourish among the top e-sellers. Books and fashion are the

most frequent products bought online in Germany, while Amazon, Otto and Idealo are among the most popular online retailers.

Online shopping clubs are popular in Germany, with 70% of German internet users being aware of them. Germany has an impressive logistics infrastructure and is the second largest European market for distance selling.

germany77%


gdP: €2,618bn/$3,635bnofficial language: germanPopulation: c. 81.8mnCurrency: euro (€)

Germany offers many opportunities for clothing retailers with close to half the population shopping online for fashion. Asendia can help you develop a clear returns policy for success in this market.

Hubert Schagerl, Key Account Manager,

Asendia Austria


that shop online:


e-shopper

in europe for e-commerce

sales

2ndranked

10 11www.asendia.com

An ‘Established and Growing’

e-commerce market, France offers good prospects for cross-border e-commerce. It is regularly ranked high in e-commerce statistics, thanks to its healthy market size, internet use and language that is widely spoken in several countries.

An estimated 76% of internet users shop online with 15% buying cross-border, mainly within the European Union, and the country’s logistics infrastructure is rated highly for competence and timeliness.

With internet sales increasing 13.5% between 2012 and 2013, France is gradually taking up a wider range of online payment systems, though payment by bank card and PayPal are by far the most common.

Only around 10% of French e-buyers return their purchases and personalised and printed catalogues are popular ways of building a loyal customer base. Amazon and Cdiscount.com are big online retailers in France and fashion and high-tech products are popular among French consumers.

Smartphone penetration is increasing, but only 5% of online sales are currently through tablet or phone, so prioritise a desktop version of your e-commerce website. Social media is particularly prominent in the French market and establishing a social media presence could be vital for your cross-border venture.

France is one of Asendia’s speciality destinations and you can find out more about our expertise in the country at www.asendia.com/market

france

gdP: €1,969bn/$2,735bnofficial language: frenchPopulation: c. 65.4mnCurrency: euro (€)

90% of French online shoppers like to have a choice of delivery options, which is why Asendia offers our Pickpoint delivery option.

Laetitia Arfi, Head of E-commerce & Retail Sales, Asendia UK

2.21%e-commerce share of gdP:

ranked 3rdin europe for

e-commerce sales


that shop online:

55%


in 2012:


e-shopper

4.5%

e-commerce shareof total retail:

www.asendia.com/market


switzerlandSwitzerland has an enthusiastic

consumer base and excellent infrastructure. The country has four national languages and many Swiss consumers are competent in English, so think about accommodating a range of languages.

Switzerland has good internet access (85%), with a strong 4G network. Swiss e-commerce spend hit €5.1bn in 2013 and it had the fifth highest e-spend per capita in the whole of Europe in 2012.

Swiss consumers are increasingly looking cross-border when they are buying online: in 2013, €823m was spent on foreign e-commerce sites, particularly from neighbouring countries like Germany (amazon.de is the third most popular online retailer in Switzerland).

Competitive pricing and a better range of products are key drivers when buying cross-border. Electronics and clothing account for over 55% online sales

in Switzerland, but like Germany, the return rates can be high.

Swiss m-commerce activity is picking up; 10% of e-sales are completed on mobile. Swiss consumers prefer to pay by invoice, which accounts for nearly 90% of online payments.

Asendia is uniquely placed to deliver in the Swiss marketplace – find out more by downloading our whitepapers at www.asendia.com/market


e-shopper

9.7%

e-commerce growth in 2013:

€658m

Asendia can offer you a range of support when entering the Swiss market, including customs clearance and VAT services.

Kai Schotten, Key Account Manager,

Asendia Germany

gdP: €469bn/$651bnofficial languages: french, german, Italian, romanshPopulation: c. 8mnCurrency: swiss franc (CHf)


that shop online:

spent on overseas goods in 2013

www.asendia.com/market


ItalyItaly is an up-and-

coming e-commerce market in Southern Europe. Since April 2012, Italian e-shoppers have increased by more than 50%, reaching 13.6 million, and with smartphone penetration at 53%, m-commerce looks to be a growing trend in the country. E-commerce penetration in Italy is currently around 15%, which suggests an untapped market beginning to

benefit from improved internet access.

Over half of e-shoppers use social media, so using these channels of communication could help your e-commerce venture. However, it is essential to localise your content for Italy as Italian consumers tend not to engage when their language is not used.

Successful e-commerce industries in Italy include fashion and consumer electronics (Amazon and

eBay are very popular sites). 73% of Italian e-shoppers prefer to use their bank card to pay online, with 18% using PayPal. Over 75% of e-shoppers are ‘heavy buyers’, making at least four online purchases in the past six months. 60% of Italian consumers rely on reviews before purchasing, so ensure you have as good a reputation as possible in the marketplace.

ranked 2ndin southern europe for

e-commerce sales


e-shopper

gdP: €1,128bn/$1,566bnofficial language: ItalianPopulation: c. 61.2mnCurrency: euro (€)

15%



that shop online:

60% of online shoppers check reviews before completing their purchase, so consider offering tracking solutions and email notifications to build trust.

Hernando Cuadros Cortés, e-Commerce Manager,

Asendia Spain

17www.asendia.com

AmericasThe Americas have a range of e-commerce markets with great growth potential, and are particularly good for m-commerce; the USA alone accounts for a third of mobile transactions globally and smartphone usage is rapidly increasing in Southern America.

Northern countries, such as the USA and Canada, are well established as e-commerce markets, thanks to their stable economies, widely

spoken languages and excellent infrastructure. The USA and Canada have very high internet penetration rates (80% and 86% respectively) and perform well logistically. E-commerce sales in the region exceeded $431bn in 2013.

Latin America is a significant emerging e-commerce market, which is readily embracing booming internet penetration. The middle class is growing

quickly in many South American countries, which is fuelling growth in B2C e-commerce sales.

The Americas are fantastic for cross-border e-commerce with developed countries such as Canada and South American consumers who are looking abroad for quality products at competitive prices.

online sales:

$28.8billion

(usd)

BrAzIL

200Population of

more than

million

BrAzIL

16

$268bn

online sales:



in 2012:

78%


Be aware of customs controls on imports in some countries and ensure that you choose relevant products for the market.

Mark B. Feinstein,Senior Vice President,

Business Development, Asendia USA


The USA is an ideal entry point

to the region due to its infrastructure, economy and common language; however also consider Spanish, a language spoken by around 10% of the population. The country provides a large online market, which is helped by its high internet penetration (80%).

American e-shoppers prefer to use credit or debit cards when buying online. Amazon, Apple

and Wal-Mart are the most popular online retailers in the USA. With 59% of the population shopping online, e-commerce penetration is very high at 78%.

M-commerce is also flourishing: a third of all mobile transactions in the world are made in the United States, totalling $24.6 billion (14% of m-purchases are made in a store and 6 in 10 ‘showroomers’ buy online after visiting a store).

Smartphone usage was estimated at 61% in 2013 and tablet penetration is expected to reach 41% by 2015, so try to provide a multichannel retail experience.

The country’s logistics performance is excellent and is rated first in the region. As an established and growing market ranked third in the world for global e-commerce, the strength of the USA’s infrastructure makes it a particularly appealing cross-border e-commerce market.

united states of America

gdP: €12,100bn/$16,803bnNational language: englishPopulation: c. 310mnCurrency: us dollar ($)

e-commerce growth 2013:

13.4%

5.4%e-commerce

share of total retail:

$594Average spend per e-shopper per year

US consumers are now looking for value over price: delivery time, confidence and more. Our partner eShopWorld proposes fully managed services from e-commerce Platform to Customer Service.

Patrik Hagberg, Sales Manager,

Asendia Nordics

$268bn

online sales in 2013:

63%Mobile

commerce grew by

in 2013


Brazil offers great

opportunities for e-commerce retailers. Described as a ‘Next Generation’ e-commerce market, the country ranks eighth in the ‘global retail e-commerce’ list, above several well established countries.

Technologically, Brazil is far ahead of its Latin American and Caribbean neighbours with approximately 100 million internet users at the end of 2013 and

an estimated 50 million shopping online in 2013. It is estimated that by 2015, half of the Brazilian population will have internet access on their smartphones.

Household products, books and magazines are popular products for Brazilian e-shoppers, and electronic items are commonly bought via mobile devices. CompraFacil and MercadoLibre (known as the ‘Brazilian eBay’) are the most used online shopping platforms in

the country. Alternative methods of payment are not yet established in Brazil, so credit and debit cards are the most common forms of payment.

E-commerce sales in Brazil totalled $28.8bn (USD) in 2013. With a growing middle class and younger age groups that are avid social media users (86% of internet users regularly use a social network) Brazil is a prime target for overseas e-retailers.

Brazil

49%



35%

63% (2012-2015)

forecast e-commerce

growth:

in the Americas for logistics performance

4thran

ked

gdP: €1,622bn/$2,253bn official language: PortuguesePopulation: c. 201mnCurrency: Brazilian real (r$)

online sales:

$28.8billion (usd)

Price comparison web sites are very popular in Brazil so ensuing price competitiveness alongside flexible and inexpensive delivery is essential.

Jerry Leung,General Manager,

Asendia Hong Kong

23www.asendia.com

The Asia-Pacific Region consists of a number of booming economies and large online markets, which are ideal for cross-border e-commerce.

The region has undergone significant development in e-commerce in recent years thanks to government encouragement and investment, and due to mobile usage overtaking fixed line penetration,

m-commerce could be a crucial part of the sector in the future.

Australia is an ‘Established and Growing’ market, aided by its commonly spoken language, stable economy and a high level of disposable income among consumers. Like many other countries in the Asia-Pacific Region, Australia has a low level of local competition,

which is ideal for cross-border e-commerce merchants.

Large Asian markets, such as China and Japan, are world-leading in global e-commerce, while smaller markets include Singapore, Hong Kong and New Zealand, are just on the cusp of embracing e-commerce but already have excellent infrastructure in place.

The Asia-Pacific region

gdP:

CHINA

1.33billion

Population:CHINA

AusTrALIA

75%

Internetpenetration in 2012:

Aud$2108Average spend

online

AusTrALIA

22

A dynamic and diverse market with many emerging economies that have already embraced the internet and are demanding branded products from overseas economies.

Dieter Pluess, CEO Asia, Asendia Singapore

$8227 billion

(usd)


AustraliaThe Australian market has

several unique factors that make it attractive to overseas retailers. The strong economy and a high level of disposable income ensure that, while the population is relatively small, its consumers have greater spending power than many comparable markets in the region.

Global brand awareness is good in Australia and a generous imports policy exempts products worth

less than $1000 (AUD) from duty, sales tax and customs service fees. The country’s logistics infrastructure is also good. 49% of Australians use a smartphone and social media is well established (over 60% of the population use Facebook).

Australia’s online purchases reached AUD $37.1bn in 2013 and its share of total retail is expected to reach 8.9% by 2016, representing steady and stable growth. More than 50%

of shoppers like to shop overseas and successful sectors include fashion, entertainment and technology.

Amazon and eBay are frontrunners in Australian e-commerce. It is important to note the limited local competition, high prices and relatively short retail opening hours in the country which makes e-commerce such a great opportunity in Australia.

Predicted e-commerce share

of total retail (2016):

8.9%smartphone penetration in 2012:

49%

75%

Internetpenetration in 2012:

in the world for global retail e-commerce

9thran

ked

gdP: €1,103bn/$1,532bnNational language: englishPopulation: 21.5mnCurrency: Australian dollar (Aud$)

With limited local competition and its geographical situation (island) many Australians turn to the internet to extend their shopping experience and find overseas brands not available locally.

Lloyd Webber,Sales and Marketing Director, Asendia UK

Aud$2108Average spend online per year


ChinaWith a growing economy

and an emphasis on globalisation, China has a large, developing e-commerce market, often seen as being first in the world for its potential, due to its size and demand for Western products.

Despite only half of the population using the internet, e-commerce penetration is already at 20% and growing: with online sales due to reach $540bn (USD) by 2015, China’s e-commerce

expenditure is expected to overtake the USA’s.

Smartphone penetration is 74% (55% of internet users have made a mobile payment) and credit card adoption has boomed in recent years, which has helped China’s rapid e-commerce growth.

Cross-border shoppers are integral to the growth of the market; Chinese e-shoppers buy more frequently than European and American consumers, and purchase from foreign retailers

if their products are cheaper or cannot be bought domestically.

Health and beauty, fashion, and electronics are lucrative sectors for overseas merchants. Chinese e-shoppers tend to use English-speaking sites, but also look at French and Japanese retailers. Within China, Tmall is the most used internet retail platform, which attracts high-profile international brands.

20%

e-commercepenetration in 2012:

e-commerce share of total retail (2013):

7.5%

Chinese online shoppers are inclined to buy cheaper products cross-border. We offer flexible and cost effective solutions based on the value of your goods.

Rob Hommes, Account Manager, Asendia Netherlands

gdP: €5,924bn/$8,227bnofficial language: standard Chinese (Mandarin)Population: c. 1.33bnCurrency: Yuan (¥)

online sales in 2013:

billion$300

$840Average spend per e-shopper in 2012


Asendia’s tips for cross-border e-commerceWhen embarking upon or building your cross-border e-commerce strategy we recommend that you consider the following factors to ensure international success.

These are building the trust of your customers, making their lives easier and providing superior and friendly customer service. These drivers should be embedded in every part of your business and form the basis of how you engage with and serve your customers.

Ensuring that your customers can trust you to provide them with the products and service they expect is crucial. As is ensuring that you make it simple for them to order, pay or return your products. And, of course, as for any retail business, customer service is a key factor in retaining customers and developing a good reputation.

Combine these factors throughout your business and you will be on your way to delivering an e-commerce offering that your customers appreciate and recommend.

ensure that your customers can trust what you sayTrust is a fundamental pre-requisite for customers purchasing through the internet, even more so when they are buying from abroad and paying for something up front. To overcome this, online retailers need to demonstrate that they can be trusted through their actions and services.

factors to consider when building trust:

right product every time

Ensure that you describe your products clearly

and in detail so that your customer’s expectations are met when they receive their product and ensure that your packing and fulfilment process is efficient to avoid mistakes and damage to your goods, especially when sending across borders.

reliable delivery

The delivery of your goods is crucial as often

it is the only physical contact with your customer. Telling your customers that goods are on the way by offering tracked delivery options, including email notifications, and ensuring that they are delivered on time will avoid disappointment and build their trust.

returns

Being upfront about your returns policy is an

important factor for a consumer in the purchasing decision, especially when buying from an overseas web site. Your customers need to know that they can return their goods in a simple and hassle free process.

Give your customers the option to track and trace their goods, as this will allow you to build confidence and trust


Treating your customers wellThe way that you treat your customers will have a significant impact upon your reputation and repeat business.

A friendly attitude and an enjoyable purchasing experience can really make a difference to your sales. Embedding this culture across your whole business ensures that your customers leave feeling positive about their transaction and encourages them to order again.

Things to think about when building cross-border customer relationships:

Culture

Ensure when interacting with your customers that

you consider the culture of the country that you have chosen to target.

Not all of your products may be relevant and transactions may be carried out differently to how you are used to. For example, some countries prefer to pay for goods on an invoice basis after they have arrived.

Language

Localising your content is important and

especially so in some countries. For example, many Dutch shoppers will be comfortable in buying from a web site written in English however the Italian market demands e-commerce sites that use Italian.

know your customers

Knowing and understanding your

customers is essential in any market. The data that you build and hold for existing and prospective customers is a valuable asset and should be managed effectively.

Make it easy for your customersIt is very easy to lose a customer online at the last minute. Making the whole experience as simple and easy as possible will keep your customer engaged right through to the final purchase and ensure that you do not lose that vital sale.

Things that will help make it easy for your customers:

Choice

Offering your customers choice is very important

but so is ensuring that they can find what they are looking for through an easy to navigate web site and search function. Your customers are also looking for delivery options that match their busy lifestyles so offering a range of simple delivery choices can help to secure a sale.

Currency Localisation

Ensure that you provide your customers with the

option to buy in their local currency. This makes it easier for them and allows them to quickly make price comparisons. Removing barriers like this is important to concluding a sale, especially when you are competing against local businesses.

Customs and Taxation

The last thing that you and your customers want

is delays caused by your goods being held in customs or additional taxation charges. Make sure that your goods are packaged and labelled correctly and include the right documentation for the destination country.

A hassle free returns service can make or break a sale

Local knowledge and advice brings you closer to your customers and improves customer satisfaction levels

Get your Know-How: Our online Know-How Blog

includes a wealth of articles and tips that can help you drive your

business more effectively. www.asendia.com/knowhow

www.asendia.com/knowhow


Asendia - who we areAsendia is one of the world’s leading international mail and goods shipping providers, offering a diverse range of cross-border services for business and commerce.

Formed in 2012 as a joint venture between La Poste and Swiss Post, Asendia draws on the experience and expertise of both of these established and well regarded businesses to deliver mail, packages, parcels and publications around the world. With an extensive international distribution

network, which is supported by local knowledge, you can be assured of an efficient and reliable delivery service.

Working in partnership with many of the world’s leading e-commerce brands we have helped to optimise the delivery of their goods, improve customer service and provide many cost efficiencies.

Additional services

z Returns Management

z Warehousing and Fulfilment

z Collection and Transport

z Customs Clearance and VAT

z Data Solutions

z Customer Management

z Fully Landed Cost Calculator

z International Payment Solutions

Distributes to more than 220

destinations

More than 1,100 employees

87% customer satisfaction level

Committed to sustainability

In partnership with eShopWorld

84% of e-commerce customers are loyal

to Asendia

And, for retailers looking for a cross-border e-commerce solution covering the entire online shopping experience, from checkout to delivery and product returns, we are pleased to offer advice on our dedicated solution, eShopWorld, which is seamlessly integrated into a retailer’s online shopping platform.

Visit

www.asendia.com

or contact your local representative now at

www.asendia.com/contactGlobal distribution

network

www.asendia.com/contact

www.asendia.com

Asendia is an international partnership between La Poste and swiss Post. from 15 different countries on three continents, our specialists deliver goods, publications, letters and marketing letters to over 200 destinations.Contact us at www.asendia.com/contact

references and sources

FEVADLogistics Performance Index (The WorldBank)The 2013 Global Retail E-CommerceIndex (A.T. Kearney)Borderfree Index (Borderfree)Key Business Drivers & Opportunities inCross-Border eCommerce (Payvision BV)E-Commerce Payments Landscape(Payvision, The Paypers)Europe B2C E-commerce Report 2013(Ecommerce Europe)‘Ecommerce Switzerland grows 9.7% to€5.14bn’ (Ecommerce News)Cross-border E-Commerce CountryReport (The Paypers)

Swiss Christmas Retail Survey 2013 (Deloitte)Social, Digital & Mobile Around the World (We Are Social)Online Retailing: Britain, Europe and the US 2014 (Centre for Retail Research)‘Global B2C E-commerce Sales to Hit $1.5 Trillion This Year Driven by Growth in Emerging Markets’ (eMarketer) NetcommIl Sole 24 OreKPMGPaypalBrazil B2C E-Commerce Report 2013Our Mobile Planet ReportE-bitGfK

This guide is compiled from a variety of sources that are in the public domain including research papers, websites, industry and financial publications and other industry and economic data. These are listed below. It is designed to provide an overview of markets in the regions and countries specified and should not be used as a definitive reference point. This guide is meant for sole use by the recipient and is not for general circulation. We have endeavoured to use reliable and credible sources for the data included however we cannot guarantee its accuracy. It should not be relied upon as such. Due to variations in definitions, dates and time periods data sources should not be used for comparison purposes. This guide and the opinions expressed herein are current at the time of production however may change in the future.

© Asendia 2014

www.asendia.com/contact

Date post:	14-Sep-2014
Category:	Marketing
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