E-­‐Commerce  &  Social  Media  Influence  for  your  Business  

Jane:e  Toral  Twi:er:  @digitalfilipino  

1st  Mompreneur  Summit  September  15,  2012  

h:p://www.digitalfilipino.com  

In  building  business  opportuniLes  

•  One  Lme  sale  •  Repeat  sale  •  Short  term  relaLonship  

•  Long  term  relaLonship  

•  Upsell  •  Cross-­‐sell  

Ways  to  accept  payment  

•  Cash  –  person  to  person  •  Bank  deposit  •  Remi:ance  service  

•  Credit  card  •  SMS  

Card  Network  

Life  Cycle  of  a  Transac0on  -­‐  Authoriza0on  

1.  Consumer  Selects  goods  to  purchase  

2.  Website  redirects  Consumer  to  Payment  Gateway  

3.  Gateway  accepts  payment  details  from  Consumer  

4.  Gateway  encrypts  transac0on  and  transmits  to  Acquirer.  

5.  Acquirer  sends  transac0on  to  Card  Network  

6.  Card  Network  routes  transac0on  to  Issuer  of  Credit  Card  

7.  Issuer  check  for  sufficient  funds  and  provides  Authoriza0on  

8.  Acquirer  passes  transac0on  result  to  Gateway.  

Card  Network  

Life  Cycle  of  a  Transac0on  -­‐  SePlement  

1.  Gateway  closes  off  Batch  and  transmits  to  Acquirer  

2.  Acquirer  sends  Batch  to  Card  Network  

3.  Card  Network  sePles  transac0on  by  paying  Acquirer  and  debi0ng  Issuer  Account  

4.  Issuer  Debits  Card  Holder’s  Account  

5.  Acquirer  Makes  Deposit  to  Merchant’s  Account  

Charge  Backs  and  Refunds  

Website  

Card  Network  

Acquirer  

Issuer  

h:p://www.cashsense.com  

h:p://mulLply.com  

h:p://www.xend.com.ph  

Book  reference:  Brains  on  Fire  #  Build  communiLes  

h:p://architerra.org  

h:p://digientrepreneur.com  

Social  Media  Influence  

Social Lives at the Top of the Funnel  

Source:  SEOMoz.org  

R  

Blogs  +  Blogging  

Comment  MarkeLng  

News/Media/PR  SEO  

Social  Networks  

Word  of  Mouth  

Q+A  Sites  

Forums  

Online  Video  

PodcasLng  

Webinars  

Research/White  Papers  

Infographics  

Social  Bookmarking  

INBOUND  MARKETING!  (AKA  all  the  “free”  traffic  sources)  

Direct/Referring  Links  

Type-­‐In  Traffic  

Email  

Local  Portals  

Every One of These Marketing Tactics  

Helps Every Other One   Source:  SEOMoz.org  

Howtofascinate.com  

What  is  influence?  

•  Influence  is  simply  the  ability  to  change  how  others  think  and  act.    

•  Size  of  an  individual’s  social  graph  ojen  indicates  credibility.  

•  DefiniLve  characterisLc  of  an  online  influencer  is  their  ability  to  drive  others  to  take  acLon,  alter  behavior  or  change  opinion.    

h:p://bit.ly/KDk6e9  

It  is  also  about  you…  

Source:  Business  Model  GeneraLon  book  –  h:p://businessmodelgeneraLon.com  

DTI,  BPAP,  CCAP,  reLrees,  OFW  organizaLons,  financial,  training,  virtual  communiLes,  GoNegosyo.  

MarkeLng;  Gepng  projects;  Maintenance;  Training  delivery.  

E-­‐Learning  

Project  management  

Learn  pracLcal  skills  with  no  locaLon  constraints.  

Get  project  opportuniLes.    

Provide  expert  advice  as  needed.  

HomeBasedElite.com  Project   Business  Model  Canvas  

Mentoring;  On-­‐demand  online  tutorials;  community  

Online  /  offline  briefing;    Website;  Social  media  

Entrepreneurs  exploring  new  business  areas.  

Stay-­‐at-­‐home  Moms  /  Dad  wanLng  to  earn  from  home.  

Professionals  wanLng  to  outsource  

MarkeLng  Training  Domain  name  Web  hosLng  Webinar  plasorm  Website  

SubscripLon  (40%);  per  skill  training  (30%);  Jobs  (30%)  

h:p://slideshare.net/jane:etoral