E-Commerce

M. Srikulwong

A Seminar on

[ University of the Thai Chamber of Commerce, 2016 ]

Table of Contents

• Definition and Statistics

• Thai E-Commerce Landscape

• Online Marketing

• E-Payment

• E-Commerce Trends

Statistics

[ we are social, 2016 ]

[ we are social, 2016 ]

[ we are social, 2016 ]

[ we are social, 2016 ]

[ we are social, 2016 ]

E-Commerce

E-commerce: Digitally enabled commercial

transactions between and among organisations and individuals.

Types

B2B B2C C2C

Social Mobile Local

B2G

Models

Revenue

Advertising

Subscription

Transaction fee

SalesAffiliate

E-tailer Community provider

Content providerPortal

Transaction broker Market creator

Service provider

B2C

Thai E-Commerce Landscape

Plan for Digital Thailand (2016)

[ áแ¼ผ¹น¾พÑั²ฒ¹นÒา´ดÔิ¨จÔิ·ท∙ÑัÅลàเ¾พ×ืè่ÍอàเÈศÃรÉษ°ฐ¡กÔิ¨จáแÅลÐะÊสÑั§ง¤คÁม, 2016 ]

Plan for Digital Thailand

[ áแ¼ผ¹น¾พÑั²ฒ¹นÒา´ดÔิ¨จÔิ·ท∙ÑัÅลàเ¾พ×ืè่ÍอàเÈศÃรÉษ°ฐ¡กÔิ¨จáแÅลÐะÊสÑั§ง¤คÁม, 2016 ]

Thailand E-Commerce Landscape

[ ETDA, 2016 ]

Top 10 E-Commerce Sites in Thailand

[http://www.acommerce.asia/top-10-e-commerce-sites-in-thailand/]

<- Most popular doesn’t mean the most money!

Online Marketing

Online Marketing Comparison

Suggestion

E-Payment

Methods

Debit Card Credit Card Paypal Amazon Payments Google

Checkout NFC Google Wallet Bitcoin Linden Dollars in Second

Life Facebook Credits

[https://pay.sn]

E-Commerce Trend

[ ¼ผÙู�Œ¨จÑั´ด¡กÒาÃรÍอÍอ¹นäไÅล¹น�, 2015 ]

Trends

n Expansion of social, local, and mobile e-commerce n Mobile platform begins to rival PC platform n Continued growth of cloud computing

n Explosive growth in “Big Data”

n E-books gain wide acceptance n Continued growth of user-generated content n The so called “Startups” (example: https://www.techinasia.com/top-funded-ecommerce-startups-in-india-2015

http://www.inc.com/bubba-page/6-ecommerce-startups-to-watch-in-2016.html)

[ Laudon and Traver, 2014 ]

Startups and Crowdfunding

A community of high-quality startups raising

money and investors who invest in them

[ https://en.wikipedia.org/wiki/Comparison_of_crowdfunding_services ] [https://angel.co/?ref=nav ]

Social Commerce Papers

n Hajli and Sims, 2015. Social Commerce: The Transfer of Power from Sellers to Buyers. Technological Forecasting & Social Change, vol. 94, p.350-358.

n Huang and Benyoucef, 2013. From E-Commerce to Social Commerce: A Close Look at Design Features. Electronic Commerce Research and Applications, vol. 12, p.246-259.

n Huang and Benyoucef, 2015. User Preferences of Social Features on Social Commerce Websites: An Empirical Study. Technological Forecasting & Social Change, vol. 95, p.57-72.

References

• aCommerce http://www.acommerce.asia/

• Electronic Transactions Development Agency (ETDA) https://www.etda.or.th/

• Laudon and Traver, 2014. E-commerce. Pearson.

• we are social http://wearesocial.sg

• ¼ผÙู้¨จÑั´ด¡กÒาÃรÍอÍอ¹นäไÅล¹น์ http://www.manager.co.th

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M. Srikulwong