E-Financial Services (payment Gateway)

ByValliappan P (128939)Kaushik V (128957)

www.indiaswipe.tk

India Swipe Pvt Ltd.

Introduction:

Over the years, as technology has been advancing by leaps and

bounds, financial transactions are also becoming increasingly

faster, safer, agile & easier. One of the greatest technological

breakthrough in the recent past, with regard to financial

transactions, is the ability to transfer/pay money through

online payment gateways.

HUMAN RESOURCE ALLOCATION:--------------------------------------------------------------1 CEO : (No Salary)1 CFO : (No Salary)1 Business Analyst : (Partner - No Salary – will be given a stake )2 Software Engineers : (Rs.30,000 / per Month / per employee)2 Database Managers : (Rs.30,000 / per Month / per employee)2 Web Designers : (Rs.30,000 / per Month / per employee)1 Network Specialist : (Rs.30,000 / per Month / per employee)1 Office Assistant : Rs.10,0001 Security : Rs.6000

COMPANY COST STRUCTURE:

------------------------------------------------------------------------Computer Hardware : Rs.4,00,000Office Furniture and Interior re-arrangement : Rs.3,50,000Site Establishment & Maintenance : Rs.3,50,000 Online Marketing & SEO costs : Rs.1,80,000Employees : Rs.27,12,000Office Stationery : Rs.40,000Travel & Hospitality Expenses : Rs.6,00,000Bank Agreement Fees : Rs.5,00,000----------------------------------------------------------------------------------Total Cost : Rs.51,32,000-----------------------------------------------------------------------------------------

RETURN ON INVESTMENT:

------------------------------------------------------------------------Average no. of transactions per month : 1,00,000Average amount per transaction per month : Rs.500 Target sales value/month : Rs.5 croresAverage commission rate per transaction : 1%Average revenue per month : Rs.5 LakhsOptimum break-even point : 12 months ----------------------------------------------------------------------------------Total Cost : Rs.51,32,000-----------------------------------------------------------------------------------------

Objective:

• The main objectives of this project is:

• To offer the services of a payment gateway at reduced commission rates.

• To make the payment process more seamless & easier for the buyer/payer.

• To collaborate the payment gateway with potential online service providers/retailers and forming a strategic alliance with them.

What is a payment gateway?

A payment gateway is an e-commerce application service

provider that authorizes payments for e-businesses, online

retailers, bricks and clicks, or traditional brick and mortar. It is

the equivalent of a physical point of sale terminal located in

most retail outlets. Payment gateways protect debit / credit

card details by encrypting sensitive information, such as card

numbers, expiry date and CVV value.

Issues with the current payment gateways……..??

India Swipe

What is new that India Swipe offers?India Swipe offers the following facilities to its clients, that most of the other gateways do not offer:

Lowest possible commission rates Integrated fraud detection solution Settlement within T+1 day. Wide variety of payment options including international cards. Higher purchase conversion ratio. No setup fees or maintenance fees. 

Business Model of India Swipe:

Various payment options provided by India Swipe:

1)Credit Cards: Visa, Master Card, American Express & Dinners Club

2)Debit Cards: Tie up with popular 54 banks in India, all of whom are

members of IBA

3)Net Banking: All major public & Private sector banks in India.

Key partners: HDFC Bank, ICICI Bank, SBI, Citi Bank, Axis Bank,

Bank of Baroda & Kotak Mahindra Bank

Payment Gateway of India Swipe:

Commission Rates Charged by India Swipe:

Commission Rates Charged by Our Competitors :

4P’s of Marketing:

Product Price Place Promotion

India Swipe’s Prospective Clients:

Conclusion:

In India, there has been a steady growth in the popularity and usage of online

shopping and ticketing portals. This indicates that people of the country are

slowly starting to repose their trust in online payments & transactions. Also,

since the computer literacy levels are showing an increasing trend & the

access to the internet has become more affordable, one can expect tremendous

growth in this business in the near future. Having addressed all the concerns

that were plaguing the conventional payment gateways, one can say that India

Swipe has got all the potential to create history in the online payment gateway

business.

www.indiaswipe.tk

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