Team TARAAmbuj AgarwalAnn ThomasRashmi GuptaTamas Mandal

Presentation Guide

• What is e-learning• Online classroom• Online Tutoring• Online tests• Online references• Interactive Learning through

games ( CHI )• Lecture broadcasts

Online Classrooms

• A real time interaction between instructor and students.

• Web or video conferencing technology is used to present online courses and asynchronous interaction.

• Provides practical advice, learner-centered pedagogy and online learning communities.

Instruction

modes for

Online Classro

om

• Virtual Classroom learning environment created in the

virtual space. Improves the quality and effectiveness of

education by using the computer to support a collaborative learning process.

• Hypertext Courses Structured course material is provided

electronically and can be viewed with a browser. Hyperlinks connect text, multimedia parts and exercises.

Online Classrooms

• Video-based courses Video-streaming technologies is used. Video is watched by means of freeware

or plug-ins e.g. Windows Media Player, RealPlayer.

• Audio-based courses only the sound track of the lecturer is

provided with a text transcription of the lecture.

Online Classrooms

Instruction

modes for

Online Classro

om

• Animated courses: Enriched text-oriented or audio-

based course material by animations. Animations are created using Macromedia Flash or similar technologies.

• Web-supported textbook courses: Students read and reflect on the

chapters by themselves. Class meetings are held to

discuss matters in a chatroom.

Instruction

modes for

Online Classro

om

Online Classrooms

• Use of e-learning platform, Learning Management System– LMS, such as Blackboard, WebCT, OLAT, Moodle, JoomlaLMS, SharePointLMS, Tadaros.

• Second Life• WebEx real time collaboration using an

interactive whiteboard, chat, and VOIP technology that allows audio and video sharing.

Online ClassroomsPl

atfor

ms

• Heritage Key Is a platform for historical education. Virtually recreates important

archaeological sites such as Tutankhamun’s tomb.

Support real-time communication through messaging and live conversations using Skype.

Online Classrooms

Platforms

Some Player

s

Online Classrooms

K-12 Education Curriculum

Some Player

s

Online Classrooms

Some Universities

Online Classrooms

Revenue

Sources

• Direct Enrollment of students which is 60-70% of the amount spent on traditional school settings.

• Selling partial solutions to schools that offer hybrid classroom online programs.

• Materials sold directly to consumers including parents who home school their children.

• Projects undertaken as a part of the learning for the participants add to the revenue.

• Contract with agencies and organizations for the training of their employees.

Online Classrooms

Online Tests

CAT 2010: Common Admission Test

GRE: Graduate Record Examination

NMAT: NMIMS Admission Test

BITSAT: BITS Admission Test

GMAT: Graduate Management Admission Test

Conducting Organizations

Online Tests

• Conducting Organisations– Prometric– Kaplan– British Council– Et al

Supporting Businesses

Online Tests

• Mock tests growing at a fast pace

• Players– Brilliant Tutorial– Career Launcher– Kaplan– Princeton– Etc.

Online References

• Advent of the Information Age• Content addition by users• Self Regulatory Mechanism• Easy access to internet• Low cost of information

All these are fuel for the growth of online references

Famous References

Online References

Revenue Model

•Advertising Revenue•Selling Goods and Services•Pay Per Impression (CPM) You are paid according to the number of times the advertiser's banner is displayed on your site.

•Pay Per Click (PPC) Only paid when visitors click the advertiser's banner on the site. The amount paid is usually higher than the pay per impression scheme.

•Pay Per Sale or Lead The highest payment rates with this method, It has the lowest conversion rate of the three schemes. You will only earn if your visitors click through the banner and either purchase an item from the advertiser or take some other prescribed action (eg, sign up for a service).

Online References

Class Room V/s e-Learning

• Cost structure:

• Cost element Classroom E-learning• Fixed cost:• Facilities or buildings High Low• Computer equipment Low High• Travel cost High Low• To deliver course cost High Low• Maintenance Low High Variable cost:• Prior arrangement for Programme Low High• Technological Low High

Interactive Learning

• Social Networking Applications– Online Quizzes– Interactive games like typeracer, jumble the

word etc.– Small Mobile games ( Project MILIE by UCB

doctoral candidate )– Interactive TV with the help of DTH

3-D Virtual Environments

•Touch and Feel learning•Being in the environment•Practical Experience for Better understanding and retention

•Open Cobalt Project for hyperlinked virtual learning Spaces•Second Life

Podcasts

•Services like iTunes and Odeo•Powerful distribution system for everything from lectures to language lessons, films to labs, audio books to tours•Stanford, Harvard etc on iTunesU

Lecture Broadcast

Lecture BroadcastiT

unes

U

Lecture Broadcasts

• MIT’s OpenCourseWare, IIT lectures• Youtube channels for most major universities• Screencasts directly from browsers and making the video

available online• For the teacher:

– The combination of video and audio to mimic the one on one experience of the classroom

– Deliver clear, complete instructions unlike text. • For the learner:

– ability to pause and rewind – advantage to move at their own pace, something a classroom

cannot always offer.

Lecture Broadcasts

•Academic degree and certificate programs online•Processing online: Online registration, e-counselling online textbook purchase •Submissions Online•Sharing resources via Slideshare etcU

nive

rsiti

es g

oing

Web

2.0

Lecture Broadcasts

•NTPEL Programme – IITs and IISc • For supplementary material and lectures•One hour videos in 110 different subjects•Podcasts are still at a nascent stage in India• Podbharti – in Indian languages• Business Bytes etc

Revenu

e Models

- Dire

ct

• Subscription or One Time Payment– Most journals like JSTOR, Project Muse, ProQuest,

ScienceDirect• Free-mium: Subscription + Ads– Economist (www.economist.com ) and The Financial Times (

www.ft.com)• Pay Per Use– appealing to users who are unable or unwilling to commit to

a longer-term• Institutional Payments– Capitaline

Lecture Broadcasts

Revenue Models - Indirect

• Host Institution Support– Prestigious Universities

• Corporate Sponsorships– MIT Courseware by Ab Initio

• Advertising– Classified Ads, Display Ads, Search Ads

• Philanthropic Funding• License content Models

– Revenues are generated for content owners in the form of royalties – Bloomberg licenses news stories – up to 20 per day– Content creator (Time Inc., The Guardian) may syndicate content to a portal

or aggregator (Yahoo!, MSN)

Lecture Broadcasts

Tools for collaborat

ive learning

• Spreadsheets, sharing docs• Mind mapping, Diagrams• Student/ Teacher Blogs• Photo, Video sharing• Online tests, quizzes • Tutorial series for training in companies• Microlearning

– Quizzes with multiple choice options with on mobile applications

– Word of the day as daily RSS-feed or email– Flashcard-software

Lecture Broadcasts

Porter’s

analysis

Substitute products: Traditional Classrooms Books fear of technology

Threat of new Entrants. Easy to enter Need to differentiate

Competitive Rivalry within Industry. High

Bargaining power of suppliers and Buyers High

E-Learning

Thank You