E-learning, Regeneration, Research and innovation

The Story of Learning LightDavid Patterson

Learning Light

Almost 6 years old Based in SheffieldInnovative organisationLeading voice in e-learning

This is our story………………

Regeneration, from this….

To This…….

Sheffield the Context.

Objective 1 status 1999Unique set of problemsA manufacturing city in declineNot a “corporate city”Eds and Meds becoming to dominate

employment Some Government and Financial services

back office

Nascent e-learning cluster

The focus on the Creative and Digital Industries identified a nascent cluster of e-learning companies

Fragile, Small, TalentedEmerged from Education, Marketing and

Communication, Web developers and Corporate down sizing

Learndirect – UfI set up in Sheffield

A Requirement to Help?

Learning LightConceived by ConsultantsTurn Key Business model Funded by Yorkshire ForwardA company delivering a contract

Three Key Challenges

Establish a Brand and credibility in the market to promote e-learning and the Sheffield centric message

Deliver a contract to create new jobs and turnover

To Transit to become a sustainable business in 2 years!

COMPeL – “To drive or to do something”

CollaborationOpportunitiesMarket IntelligencePromote e-learninge-learningcentreLed by the companies we work with

CollaborationCOMPeL

7 companies collaborated to become a supplier to learndirect (The UKs biggest purchaser of e-learning).

UK LearnonLine Consortium – we represent 750 hours of e-learning materials overseas

“Introductions to each other”

How to collaborate

What worksTrustOpportunity

Great successes if sensitively managedWhat doesn’t

ComplexityConstraints

OpportunitiesCOMPeL

Tender information service Developed global reseller network for our

members Enquiries to Learning Light

The Brand – Credible, Impartial, Knowledgeable

Tender information service

OJEU feedsUS Federal feedsSub Threshold feedsMarket intelligence tool

Tender winnersMarket trends

Market IntelligenceCOMPeL

Networks of associatesHorizon scanningResearch partnerships

500 papers in Learning Light knowledge bankSystematic Literature Review:

25,000 reviewed articles and publications: forming our research database “literature road map”

Lead by University of Sheffield

Promoting e-learningCOMPeL

Speak at eventsShowcasing the art of the possible

ContentServices

Press activityPublicationsPRWeb site- www.e-learningcentre.co.uk

Google e-learning….

e-learning centreCOMPeL

www.e-learningcentre.co.uk60,000 hits per monthMember opportunity to leverage this site at very

attractive ratesPress and PR activity

Leading to a world class eco-system…

Including:The UK’s market leaderThe fastest growing company in the market…Innovators all….

New Starts, Inward investors, New highly paid jobs

Success ?

Sheffield now claims to be the UK’s capital of e-learning

New Jobs: 20% growth in employment in 2008

46 new jobs in 2009First European e-learning summit 2010Evolved eco-system