E-Marketing Campaigns The Sequel

greenmessage and The Swan Company

Today’s plan

• Building a plan• Why e-marketing?• Measuring activities• What next?• Managing enquiries• Converting into sales• Learning and repeating

The cunning plan

• What• Why• When• How• Who

Marketing PlanDate Activity November December January February

5th Nov Bonfire night

Promotion on fireworks and sausages

25th Dec Christmas tree promotion and lights

All month January sales

14th Feb Valentines Day – Red Roses

Geographical Marketing

Geographical marketingWith added umph!

Google search results

Why all this activity?

• Greater exposure• Understanding of your business• Brings people toward you• Helps you understand your customer’s needs• Sales improve cash flow!• Speed up your business

Why e-marketing?

• It is the most powerful, cost effective and measurable marketing tool in the box

• 24 hour exposure• Works while you don’t• Very cost effective• Stops cold calling!

Tricks of the trade!

• Work your database• Establish your activity timetable• Content– Look at your marketing strategy!– Pick fluffy subjects– Links click here to go to another site– Downloads– Photos– Words

And there is more

• Forward to a friend• Unsubscribe• Who will receive it?– Platforms• Outlook• Mac Mail• Webmail• Smartphones

We are watching you!

Information you need

• Who opens it and when• Who clicks through• Bounces!• Unsubscribes• Forwards• Web stats

Action is the key

• Plan the work• Work the plan• Review the plan and improve

The next steps

• Newton’s third law– For every action there is a equal and opposite re-

action

If you send out an e-newsletter you will get responses!

What’s next

• After a short break, Margaret from The Swan Company will enlighten you with how to turn warm leads into sales.