E-MarketingMarketing your business online

Alexandria, Egypt - Nov 2012

Day 1 Bringing your businesses online● Setting up a website for your business

● Social media crash course

● Managing your web presence

Day 2 Driving online traffic● SEO & backlink building 101

● Online marketing tactics

● Running a Google Adwords campaign

● Running a Facebook campaign

Day 3 Driving online traffic & getting sales● Converting visitors to customers

● Google Analytics – monitoring & optimizing your website

● Advanced SEO tactics

Alexandria - November 2012

E-Marketing - Overview

Bringing Your Business Online

● What to expect in the online marketing process.The tuff truth:

■ 644, 275,754 active websites in the world.■ No marketing = 1-2 visitors per month ■ 6 months to see good traffic■ continuous effort 1-4 hours weekly

The good news:

■ online sales 20% yearly growth

■ 80% small business say gained over a 25% customers online■ Business I have worked with: Potter Cohen Law, Western Fencing,

SoleSociety, DirectTV, Home Insurance

● Moving Online

Alexandria - November 2012

Setting up a website for your business.

Asking the right questions

Planning your website - the good recipe

Alexandria - November 2012

Setting up a website for your business. Asking the right questions.

What is the goal of my website?

● service vs product oriented

● brand awareness vs sales driven

Alexandria - November 2012

Setting up a website for your business. Asking the right questions.

○ Should I use a CMS?

● What is a CMS (Content Management System)

● Pros / Cons ● Finding a hosting company

Alexandria - November 2012

Setting up a website for your business. Content Management System usage breakdown

Alexandria - November 2012

Setting up a website for your business. Asking the right questions.

○ How will I set up/host my website ?● Setting up a business website on a Website builder

platform

● Site Builder through hosting providers (Recommended)

● Custom Website Development

Alexandria - November 2012

Setting up a website for your business. Asking the right questions.

○ What should my domain name be?● Get most commonly used extension, in usa this is “.com”● Brand vs Keyword targeting● Use old domain names● Your Business name● Avoid - Long names, uncommon extensions, hard to remember, hyphens

numbers

Alexandria - November 2012

Setting up a website for your business. Ingredients for a marketable website.

● Have a brand ○ Business name○ Tagline○ Logo○ Business Colors○ Mission statement○ Business Theme

● Be consistent

Alexandria - November 2012

Setting up a website for your business. Ingredients for a marketable website.

● Have a clear site navigation

● Look Good

● Use Fixed Width Layout

Alexandria - November 2012

Setting up a website for your business. Ingredients for a marketable website.

● Have a clear site category/directory structure./business-hours/about-us/contact-us/menu/food/menu/food/bread/menu/drink/menu/drink/pepsi/events/live-bands/events/live-bands/papa-roach/events/game-nights/events/game-nights/bingo/news/news/restaurant-launches-in-alexandria-egypt

● Try to avoid using drop down menus in main site navigation.

Alexandria - November 2012

Setting up a website for your business. Ingredients for a marketable website.

● Great Content○ Videos○ Audio Content○ Images○ Articles○ PDF's

● What makes great content?○ original, industry specific, up to date, commonly needed

● Other content Ideas○ lists, Testimonials, Glossary of terms, Quizzes, Case studies, data/research,

Question/Answers

Alexandria - November 2012

Setting up a website for your business. Ingredients for a marketable website.

● Good Page Titles

● Fast Site

● Other Ingredients○ Clear contact info (phone # on every page)○ Sitemap○ Rss Feed○ Social Media Integration

Alexandria - November 2012

Setting up a website for your business. Ingredients for a marketable website.

● Putting it all together○ Questions answered○ Content Created○ Site navigation/structure layout○ Look /Feel & Logo Designed○ Domain, Hosting provider & CMS or programmer selected

Alexandria - November 2012

Social Media Crash Course.

● Social Media Statistics

Alexandria - November 2012

Social Media Crash Course

● Social Media is used to○ Building brand awareness○ Create company visibility○ Reach your target market directly○ Get immediate feedback from customers○ Engage your customers○ Enhance SEO / Google ranking

Alexandria - November 2012

Social Media Crash Course

● Social Media and Small Business

○ How much time and resources are required?

○ Is social Media worth it for my small business?

Alexandria - November 2012

Social Media Crash Course

2012 social media total users stats - (numbers in millions)

Alexandria - November 2012

Social Media Crash Course

Jan 2012 avg minutes/user

Alexandria - November 2012

Social Media Crash Course

Jan 2012 - Extrapolated total site social media usage (in millions of minutes/month)

Alexandria - November 2012

Social Media Crash Course

The big social media platforms● Facebook● Twitter● Google + ● Youtube● Pinterest● LinkedIn● Tumblr

Alexandria - November 2012

Social Media Crash Course

Facebook - An in depth look

● Setting up a facebook page

● Building a fan base○ Find and engage in groups that are in your industry○ Leverage current fan/friend base (don't spam or invite all friends)○ Regularly offer interesting content○ Offer incentive for users to like page

Alexandria - November 2012

Managing your web presence

Properly Integrating Social Media

● Using the like button properly?

● Careful with outbound social media links

● Use share/like links liberally

● Social Media Management tools○ hootsuite

Alexandria - November 2012