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E-Jornetahk Vcoh igr Giiale O`jahastrotave Ossastohts (GOO)
Cegh Derejaom Rale
E-Busahess !"-#R$%
&%''%&*
E-Jornetahk Vcoh igr GOO Voke ?
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\eltagh A Yaobacaty gi Busahess
Lgjpohy Ahtrg`ultagh
Giiale O`jahastrotave Ossastohts (GOO) as cggnahk tg epoh` t!ear reol! by tonahk t!e
busahess tg t!e "eb# $gutahk % busy prgiessaghocs& t!e g"her lurrehtcy sees oh gppgrtuhaty tg
epoh` t!e sa'e& ahicuehle oh` reol! gi Giiale O`jahastrotave Ossastohts# Lurrehtcy o sgce
prgpraetgrs!ap oh` giiale bose` busahess giierahk vartuoc o`jahastrotave ossastohts tg severoc
lgjpohaes# $!e coh`slope gi t!e ah`ustry oppeocs tg t!as sjocc busahess "at! t!e obacaty tg kg
hotagh"a`e gr pgssabcy giier t!ear eleccehle ah servale olrgss t!e kcgbe#
Giiale O`jahastrotave Ossastohts as lopobce gi giierahk severoc o``ataghoc servales oh` as ah o
pgsatagh tg belgje ghe gi t!e ceo`ahk ghcahe servale prgva`ers gi rejgte o`jahastrotave servales
igr sjocc giiales& ja`sa'e` lgjpohaes oh` os o lghtrolt prgva`er igr corke lgrpgrotaghs by
ehkokahk "at! tocehte` oh` lopobce prgiessaghocs t!ot jotl! "at! t!e lgjpohys vasagh gi
prgva`ahk *uocaty "grn suppgrt igr t!e bolnbghe gi t!e elghgjy& busahess# \jocc busahesses&
+a`sa'e` busahess oh` corke Lgrpgrotaghs ore lghstohtcy reseorl!ahk "oys tg lut speh`ahk ah
gr`er tg joaja'e t!ear prgiats# $!ese soje busahesses re*uare prgiessaghoc oh` lgjpeteht
O`jahastrotave Ossastohts& Ohocysts& ,rgkroj oh` ,rg-elt +ohokers oh` selretoraes tg prg`ule
t!e "grn helessory igr gperotaghs#
$el!hgcgky !os prgkresse` tg o pgaht "!ere vartuoc p!ghe systejs& jeetahks& oh`
prg`ultagh loh be perigrje` ohy"!ere ah t!e "grc` "at! t!e soje obacaty tg preseht oh`
prg`ule *uocaty resucts t!rguk! lgccobgrotagh gi teojs& oh` lgjpohaes# Ai t!ese ospelts gi
tel!hgcgky ore lgupce` "at! t!e busahess giierahks gi Giiale O`jahastrotave Ossastohts& o perielt
ja gi suppcy "acc jotl! "at! t!e `ejoh`s gi busahesses ot corke# Yaobacaty oh` survavobacaty gi
t!as ja hee`s tg be evocuote` tg `eterjahe ai kgahk igr"or` "at! t!as vehture as helessory tg
ovga` jgvahk ahtg o recotavecy he" ospelt gi busahess#
Yaobacaty gi ,rg`ult gr \ervale
./at! o corke jo-graty gi ejpcgyees !ovahk sajacor gr ehmohle` lgjjuhalotagh"at! t!ear lg
"grners `espate beahk p!ysaloccy rejgve` irgj t!ej& ats soie tg soy t!ot rejgte "grnahk !os
t!e pgtehtaoc tg be -ust os sullessiuc os ahgiiale "grn igr johy lgjpohaes6at -ust caes gh t!e
teoj ah *uestagh tg jone t!e hee`e` o`-ustjehts#? (Lagtta& 2
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/at!gut o sgca` "eccnhg"h ghcahe reputotagh& at as eosaer tg be cgst ah t!e lghstoht "ove gi he"
lgjpohaes ottejptahk tg breon ahtg t!e jornet spole# $!as jones at ajpgrtoht igr Giiale
O`jahastrotave Ossastohts tg nhg" t!e strehkt!s& "eonhesses& gppgrtuhataes oh` t!reots
presehte` by t!ear lcgsest lgjpetatgrs gr ravocs#
Lurreht Ghcahe Lgjpetatagh
Ah keheroc& t!e hee`s gi gur lcaeht lgjpohaes recote tg *uocaty& lghsasteht oh` tajecy
lgjpcetagh gi tosns bose` gh t!ear busahess gb-eltaves# O``ataghoc re*uarejehts t!ot lcaeht
lgjpohaes !ove ore t!e hee` tg be obce tg locc gr jone lghtolt "at! sgjeghe irgj t!ear vartuoc
ossastoht krgups oh` o "oy tg hekgtaote gr l!occehke t!e `ecaverobces gh iahas!e` tosns# /eb
lgjpohaes teh` tg be -ust gut gi reol!& sg !ovahk sgjet!ahk sgca` tg "grn "at! "guc` be jgre
oppeocahk tg t!e lcaeht#
\/G$ Ohocysas gi 1reecohle \ates
\ates cane 1reecohler& G`esn gr ;cohle ore o jo-gr lghlehtrotagh gi lgjpetatagh ah t!as
jornet spole# $!ese sates giier t!e l!ohle igr lcaehts tg s!gp olrgss o vost het"grn gi
prgiessaghocs# $!ey ahlcu`e tggcs igr evocuotahk t!e iat igr busahess recotaghs!aps "at! vartuoc
prgiessaghocs snaccs oh` t!e lgjpohy gb-eltaves# O``ataghoccy& t!ese sates giier oh orbatrotagh
gptagh& lgjjuhalotagh oh` trolnahk tggcs t!ot lghtrabute tg gpehhess oh` eose gi lghtolt ah t!e
prgless gi lgjpcetahk prg-elts oh` tosns# O "eonhess gi t!as type gi servale prgvasagh as t!ot
t!ere ore sg johy subpor prg`ulers tg "ee` t!rguk! tg jone o sgca` `elasagh gh !arahk o
lghtrabutgr gr vartuoc prgiessaghoc# Ah essehle "at!gut o kgg` pcoh gh !g" tg sgrt oh` iacter
t!rguk! t!e hujergus oppcalohts oh` ba``ers gh t!e lcaeht prg-elt lguc` gver"!ecj t!e !arahk
okeht oh` louse t!as jet!g` tg be aheiieltave oh` aheiialaeht# $!ere ore oc"oys gppgrtuhataes igr
1reecohler sates tg lghsgca`ote t!ear lghtrabutgrs oh` epoh` t!ear reol! iurt!er t!oh o sahkce
lgjpohy sul! os GOO loh by jerkahk gr ol*uarahk gt!er sajacor sates# $!e o`vohtoke ah t!as
lose "guc` lrus! t!e obacaty gi o sahkce sjocc lgjpohy tg lgjpete "at! t!e 1reecohle sates
gppgrtuhataes# $!e prevoceht t!reot igr t!ese sates as bo` press oh` lghsasteht pggr prg`ultagh
by t!e loh`a`otes t!ot t!ey giier# Ai t!e prgless as hgt johoke` prgpercy& t!ese t!reots loh
lrappce o sahkce sate `ue tg pggr reputotagh oh` ahlghsasteht `ecavery gi servales# Oh gppgrtuhaty
t!ot as presehte` !ere igr GOO as t!ot t!ey belgje o prgva`er gh t!ese sates oh` use t!ese sates
os tggcs tg `rave "grn tg t!ej#
4ehhaier $gussoht
4ehhaier as o ireecohler t!ot "grns t!rguk! ghe gi t!e 1reecohle \ates caste` ah t!e cost
seltagh# 4ehhaier !os beeh rohne` os >0 ah servale oh` *uocaty gver t!e cost t"g yeors "grnahk
os o ireecohler oh` usahk t!e lgjjerlaoc sates os o `ravahk pgaht igr gbtoahahk "grn# $!e
E-Jornetahk Vcoh igr GOO Voke 0
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strehkt! !ere caes ah !er obacaty tg jornet "ecc& prgva`e oh ova` t!grguk!cy `evecgpe` pgrtigcag gi
sojpces# $!as opprgol! s!g"s t!e ahkehuaty t!ot oh ah`ava`uoc loh use tg lreote o streoj gi
revehue but ocsg pgses t!e l!occehke os s!e as estobcas!e` ah t!e ebusahess jornet sekjeht
oh` as very lgjpetatave# $!e gppgrtuhaty t!ot as preseht !ere igr 4ehhaier as t!ot s!e loh
lghtahue tg buac` !er reputotagh oh` busahess eh`cesscy# 4ehhaier loh prgkress tg g"hahk !er
g"h ah`epeh`eht sate& tonahk !er cgyoc lcaehts oh` sgurles gi pgtehtaoc ahlgje irgj t!e jornet#3orker lgjpohaes oh` gt!er sajacor servales preseht o t!reot tg t!as satuotagh# Oh o``ataghoc
t!reot as ghe gi !er strehkt!s& beahk o sgce prgpraetgr# $!as lguc` preseht o satuotagh "!ere s!e
loh be gver"!ecje` "at! "grn oh` hgt be obce tg be tajecy os lgjpetatagh oh` `ejoh`s
ahlreose igr t!e types gi servales t!ot ore prgva`e`# GOO as presehte` "at! t!e gppgrtuhaty tg
eat!er belgje o porther "at!& gr !are 4ehhaier `areltcy tg ahlreose t!e reol! gi t!e lgjpohy oh`
buac` o reputotagh ah t!e ebusahess sekjeht# O "grnahk satuotagh sul! os lgccobgrotahk "at!
ohgt!er lghtroltgr:ireecohler "!gse reputotagh !os beeh estobcas!e` os *uocaty oh` tajecy
`ecavery strehkt!ehs t!e pgsatagh gi GOO os oh ebusahess#
Ghcahe +ornetahk \ukkestaghs oh` \trotekaes
/ebsate 8evecgpjeht oh` 8esakh
=ovahk o pcole t!ot as stotal oh` o bose tg gperote irgj igr jornetahk purpgses as ajpgrtoht#
+gst lcaeht lgjpohaes cane tg nhg" t!ere as o pcole t!ey loh reol! gut tg oh` oltuoccy iah` t!ear
servale prgva`ers# +ul! cane oh giiale cglotagh as ah t!e braln oh` jgrtor "grc`& o iahecy lroite`
prgiessaghoc "eb sate as t!ot cglotagh tg t!e vartuoc busahess# 4ust !ovahk o poke up as hgt t!e
best gptagh os at kaves t!e ajpressagh t!ot t!e busahess as hgt reputobce& gr "acc prg`ule
substoh`or` "grn igr t!e lcaeht lgjpohy# =ovahk oh ahteroltave& ahigrjotave "eb sate t!ot
presehts lghtolt ahigrjotagh oh` t!e !astgry gi t!e busahess oh` ats lghtrabutgrs igsters ohotjgsp!ere gi trust oh` recaobacaty# +gst gi t!as seltagh `eocs "at! t!e "grnahks be!ah` t!e
slehes gi "eb sate prg`ultagh& but at as ajpgrtoht tg !ove t!e "eb sate up oh` iuhltaghoc os o tggc
tg preseht "!ot ygur lgjpohy as obgut oh` "!ot vocue as brguk!t tg t!e lcaeht lgjpohy# $!e
l!gale ah lgcgr oh` `esakh ocsg ioltgr ah gh t!e `esakh gi GOOs "eb sate# O lghservotave cggn
oh` ieec "at! lgjpotabacaty gh `esntgps oh` jgbace `evales GOO7s ahigrjotave lghteht as
ollessabce ohy"!ere# 9g"& jonahk t!e sate eosy tg iah` oh` tg prg`ule vaobce troiial igr ceo`
keherotagh as ajpgrtoht os "ecc#
\eorl! ;hkahe +ornetahk
Ah gr`er tg be sullessiuc ah prgva`ahk servales ghcahe t!e prgper jornetahk as helessory igr
"ebsate cglotagh by pgtehtaoc lcaehts oh` gt!er het"grnahk troiial# Ah gr`er tg be eiieltave ah
jornetahk t!e "eb sate \eorl! ;hkahe +ornetahk (\;+) tel!ha*ues oppcae` tg t!e "eb sate
`urahk t!e buac` p!ose "acc lghtahue gptaja'otagh t!rguk!gut t!e caie lylce gi t!e "eb sate# $"g
E-Jornetahk Vcoh igr GOO Voke 5
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t!e \;G prgless& rejgvahk hekotave& arrecevoht& !ak! lgjpetatagh oh` cg"er rohnahk terjs
resucts ah o cast gi EI seorl! terjs "at! o jature gi upper cevec cg" lgjpetatagh& je`auj
lgjpetatagh oh` cg"er cevec !ak! lgjpetatagh gptaghs tg cggn t!rguk!# Oiter revae" oh`
lgjporasgh "at! t!e obgve etroltagh tggc t!e tgp K seorl! terjs igr t!as sate ore resucte`# Ghcy
t!e tgp t!ree terjs "acc be use` oh` substatute` igr sajacor "gr`s ah t!e "ratteh "eb lghteht igr
t!e "eb sate repcolahk hg jgre t!oh %M gi t!e ehtare lghteht# $!e eh` as o ral! \;G recevohtlghteht t!ot "acc prg`ule elecceht resucts igr \;5, resucts t!ot "acc `arelt prgspeltave lcaehts tg
t!e "eb sate#
Gi utjgst ajpgrtohle ah \eorl! ;hkahe +ornetahk as iah`ahk t!e best terjs tg buac` ahtg t!e
"ebsate t!ot `eiahe t!e servales prgva`e` by Giiale O`jahastrotave Ossastohts& oh` t!ot ore hgt
gvercy lgjpetatave but t!ot "guc` be ah t!e ja``ce rohke gi lgjpetatagh# $!as ocsg ceh`s tg
ney"gr` usoke ah ,oy,erLcaln (,,L) o`vertasahk#
,oy,erLcaln
O corke ojguht gi t!e reseorl! helessory igr ,oy,erLcaln (,,L) o`vertasahk as perigrje`
ah lghheltagh "at! \;G# $!e best seorl! terj gptaghs ocsg ossast ah stortahk t!e ,,L lojpoakhs
gh seorl! ehkahes sul! os ggkce& Bahk oh` o!gg os "ecc os sglaoc je`ao sates t!ot Giiale
O`jahastrotave Ossastohts "acc use& sul! os 1olebggn oh` 3ahne`ah# $!guk! "e !ove ney"gr`s&
E-Jornetahk Vcoh igr GOO Voke ;
Valture4 Pgp 26 re
irgj Kggkce Neyw
Vcoer! Pgp sa" t
lgjpore` wat# t#
e"troltgr tggc resu
ore a $eccgw%
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"e `g hgt !ove everyt!ahk setup igr t!as lojpoakh# O``ataghoc voraobces ah ,,L "acc torket gur
jornet oh` jone use gi t!e lgjpohys ahataoc ahvestjeht ah oh eiieltave oh` eiialaeht johher#
By seceltahk t!e opprgpraote gptaghs igr cglotagh by lguhtry oh` rekagh& servale gi t!e o`s tg
t!e prgper oke rohke oh` busahess prgiessaghocs bose` gh spelaial persghoc cevec lrateragh t!e
o`s t!ot ore lreote` "at! t!e gptaja'e` seorl! terjs "acc be pcole` ah scgts gh seorl! pokes#
8epeh`ahk gh t!e iee per lcaln& t!ot t!e jornetahk johoker gpts igr oh` t!e seorl! troiial cevec
ot spelaial tajes gi t!e `oy t!e o`s "acc be serve` tg o spgt gh t!e praje seorl! resucts pokes#
\ahkce lojpoakhs ore hgt os eiieltave os !ovahk severoc `aiiereht torkete` lojpoakhs oh` stotal
seorl! types ah pcole# $!as occg"s igr t!e ohocytaloc ahigrjotagh irgj t!e lojpoakhs tg be
evocuote` oh` o`-ustjehts tg be jo`e ah t!e spelaial oreos gi t!e lojpoakhs t!ot joy hee`
o`-ustjeht# 1gr t!e iarst ie" lojpoakh `oys o`-ustjehts loh be jo`e giteh t!rguk!gut t!e `oy&
"!ereosD kgahk gh beygh` t!ot perag` t!e jgre `oto lgccelte` t!e better tg iahe tuhe t!e o`
servale#
Ohocytals oh` Ghkgahk +oahtehohle
Ghle t!e sate oh` occ o` lojpoakhs ore ruhhahk cave& t!e ghkgahk joahtehohle belgjes t!e
iglus gi "eb jornetahk# Ohocytals ore kreot igr prgva`ahk `oto ohocysas pgahts# $!ere ore sg
johy `oto sets lgccelte` oh` `oto gvercgo` loh be o pgtehtaoc hekotave ah t!as oreo gi ahterhet
jornetahk# At as ajpgrtoht igr GOO tg `ela`e beigre!oh` "!al! ohocytals ore best igr t!ej tg
"otl! oh` o`-ust# Gt!er lghsa`erotaghs "guc` be tg use t!e `oto tg cggn igr jornet epohsagh
gppgrtuhataes "!ace bocohlahk strehkt!ehahk t!e "eoner oreos gi t!e jornet sekjeht t!ey ore
ocreo`y servahk#
$!ere as jgre tg ohocytals t!oh t!e tgtoc hujber gi vasatgrs tg GOOs "ebsate# $!e lghteht
lreote` bose` gh busahess ospelts& t!e reseorl! perigrje` ah \;G oh` t!rguk! lghteht
giiere` gh t!e sate joy hgt be tgpals& "!al! t!e torket ou`aehle as ahtereste`# /!ot lohhgt be
seeh "at!gut t!e ohocytals tggcs jghatgrahk t!e "eb sate ore t!e pcoles "!ere lghteht as hgt
lopturahk t!e torket jornet# Ohocytals igr taje speht gh t!e poke& bguhle rotes oh` lghversagh
rotes s!guc` be gbserve` ot ah`ustry overokes igr kgocs sg t!ot prgbcejs loh be a`ehtaiae` gh
portalucor pokes oh` "at! portalucor lghteht oh` lgrrelte`#
8ejgkrop!als& egkrop!y oh` tel!hgcgky ore ocsg ioltgrs tg ossast ah iahetuhahk GOOs
"eb sate l!orolterastals# Okes& preierehles oh` persghoc ahterests "acc oa` ah lgrreltahk t!e "eb
jornetahk gptaghs oh` ,,L lojpoakhs# O`-ustahk tg ioltgrs ah t!ese oreos "acc ahlreose 5GA ah
o`vertasahk lgsts igr ,,L# 3glotaghs "at!ah oh` gutsa`e gi t!e lguhtry loh ceo` tg jgre igluse`
ottehtagh gh oreos t!ot vasat t!e sate& gr loh prgva`e ahigrjotagh gh t!e pgtehtaoc jornet gptaghs
ah gt!er lguhtraes# $el!hgcgky ospelts ore ajpgrtoht tg `arelt t!e "eb sate tg t!e rak!t torket
jornet& "!et!er t!ey ore usahk 1areig& L!rgje gr Ahterhet ;pcgrer gr t!ey ore gh jgbace
`evales lgjpore` tg stoh`or` ahterhet# =ovahk o sate t!ot as hgt lgjpotabce "at! t!e troiial t!ot
vae"s t!e sate jgst loh resuct ah jasse` gppgrtuhaty#
E-Jornetahk Vcoh igr GOO Voke &
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1reecohle \ates
./!ace sjoccer lcaehts ore usuoccy cggnahk tg !are ghe gr t"g ireecohlers& sgje gi ehterprase ghes
"grn gh o reoccy bak sloce# Lgpper soys t!ere ore ot ceost t"g lgjpohaes ot g8esn t!ot ejpcgy
jgre t!oh o t!gusoh` ireecohlers# +gregver& t!e jornetpcole atseci as ah bak port iuece` by
ireecohle "grners#? (8ekecer& 2
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"grn t!rguk! GOOs estobcas!e` het"grns ore 4gb pgstahk tggcs t!ot loh be useiuc `urahk t!e
he" epohsagh# =ovahk o pcole tg revae" prgiessaghoc prgiaces oh` reierehles ocreo`y prepore`
as o taje sovahk tggc#
Bcgk
Lreotahk ehkokahk oh` ahterestahk joteraoc seejs tg be t!e stoh`or` ah tg`oys busahess
"grc`# Ah t!e ebusahess sekjeht gi t!e jornet& Bcgkkahk !os belgje t!e "oy tg ahigrj&
persuo`e gr ehtertoah torket krgups# By `evecgpahk o kavahk boln bcgk oh` prgva`ahk o`vale gh
igrkahk t!e "oy ah t!e o`jahastrotave ossastoht jornet& GOO loh ahigrj& ehkoke oh` kave boln
tg t!e ah`ustry "at!ah "!al! at prgva`es servales# $!as sglaoc je`ao jokhet loh be brgo`lost tg
occ sglaoc je`ao sates& syh`alote` t!rguk! prgiessaghoc ortalce sates oh` eveh use` os lghteht gh
out!graty sates# $!as type gi lghheltagh as o rasn but loh be re"or`e` "at! troiial oh` pgsatagh
strehkt!ehahk gh \;5,\ igr t!e lgjpohy# $!e rasn ahvgcve` as lopturahk t!e rak!t ottatu`e oh`
otjgsp!ere gh t!e lghteht presehte` sg t!ot at `ges hgt bgre gr cgse t!e torket ou`aehle#
\ulless "at! t!e Bcgk "acc rguh` gut t!e ebusahess pcoh oh` lgver t!e kgocs oh` vocues gi
Giiale O`jahastrotave Ossastohts busahess pcoh epohsagh tg t!e "eb#
\eltagh AA ;stobcas!ahk oh` +ohokahk Lustgjer 5ecotaghs!ap +ohokejeht
;Lgjjerle \gcutaghs
Giiale O`jahastrotave Ossastohts as o BusahesstgBusahess (B2B) sate& "!al! louses t!e e
lgjjerle seltagh gi t!as sates `esakh tg stort "at! ats g"h elgjjerle prgless# $!e iarst step
as !ovahk o lustgj `esakhe` prg-elt subjassagh igrj# $!as igrj "acc lgver everyt!ahk irgj
E-Jornetahk Vcoh igr GOO Voke ?6
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prg-elt `eslraptagh& slgpe& jeosurobces oh` o spelaial seltagh igr prg-elt lgstahk bose` gh
GOOs overoke !gurcy prale# Lcaeht lgjpohaes subjattahk prg-elt gr "grn re*uests "acc be obce tg
breon `g"h t!e lgsts ossglaote` "at! t!e prg-elt os prgkress poyjehts& retoaher poyjehts&
perlehtoke gi lgjpcetagh coh`jorn poyjehts& lgjpcetagh poyjehts oh` sahkce cujpsuj
poyjeht# $!e elgjjerle ahteroltagh as ahataote` gh ghe gi t!e \ervales pokes s!g"h ah t!e
satejop becg"# $!e lcaeht "acc be `arelte` tg o ,=, slrapte` poke `esakhe` bose` gh t!e type giprg-elt beahk re*ueste` irgj t!e spelaial poke hgte` becg"# $!e poke slrapte` igr prg-elt
johokejeht& igr eojpce& as `esakhe` tg lgccelt t!e ehtere` `oto igr o prg-elt gvervae" oh` hgt
o re*uest igr vartuoc selretory servale& oh` trohscotes at ahtg t!e `oto tobces gi o lustgjbuact
,=, Y$aker L5+ opp ah t!e bolneh` gi t!e "eb sate#
Ghle t!e veh`gr prgiace as lreote` oh` o 5e*uest igr servale bose` gh t!e prg-elt type as
subjatte` vao t!e lustgj Y$aker L5+ sgcutagh (0 obgve)& GOO stoii jejbers ore hgtaiae` gi
t!e hee` tg revae" oh` lghtolt t!e Lcaeht Lgjpohy igr ohy iurt!er `etoacs oh` hekgtaotagh iolets
tg lgjpcete t!e prg-elt prgpgsoc vao oh outgjote` ejoac irgj Y$aker# Ghle occ portaes ore
sotasiae` "at! t!e terjs gi o kaveh prg-elt gr "grn slgpe t!eh o sakhe` lghtrolt igr servales "acc
be lgjpcete`# $!as as ollgjpcas!e` vao t!e ,=, prgkrojje` slrapt ah Ytaker& "!al! outg iaccs
ahigrjotagh gbtoahe` irgj t!e `otobose ahataoc prgiace oh` re*uest igrj& o``ataghoc `oto t!ot t!e
GOO stoii ehter ahtg t!e e`atahk tggc& oh` by jerkahk "at! t!e lghtrolt igrj lreote` ah t!e Y
$aker `otobose (2 Obgve)# 1gccg"ahk oh oltave sakhe` lghtrolt beahk ah pcole& o pravote olless
prgiace as lreote` igr t!e Lcaeht lgjpohy represehtotave tg cgk ahtg gh GOOs "eb sate# $!e lcaeht
represehtotave "acc be kaveh o cgkah hoje oh` poss"gr` (% obgve) tg ehter t!rguk! tg t!e
poyjeht pgrtoc gh t!e !gje poke gi t!e sate#
,oyjehts ore eiielte` t!rguk! o persghoc poyjeht pgrtoc poke serve` tg t!e lcaeht bose` gh
t!ear prgiace ahigrjotagh stgre` ah t!e Y$aker L5+ `otobose& lreote` by t!e GOO stoii# $!e
E-Jornetahk Vcoh igr GOO Voke ??
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gptaghs igr poyjeht "acc be ahtekrote` by usahk lg`e prgva`e` t!rguk! GOOs ,oypoc ollguht#
$!e lcaeht "acc !ove beeh hgtaiae` tg cgk ahtg ,oypoc& lreote !as gr !er g"h prgiace& oh` setup t!ear
poyjeht jet!g` ollgr`ahkcy beigre!oh`# Ghle o poyjeht !os gllurre`& t!e lcaeht "acc be
prgva`e` o releapt vao t!ear ,oypoc settahks# Ai helessory& t!ey "acc be obce tg re*uest ghe irgj
GOO gh t!e !gje "eb sate# Ot t!e eh` gi t!e poyjeht& t!e lcaeht "acc sakh gut ot t!e ,oypoc sate&
oh` oh gptagh "acc be prgva`e` tg returh tg t!e Giiale O`jahastrotave Ossastohts sate irgj t!ecoh`ahk poke t!ot "os slrapte` ahtg t!e giisate pgrtoc poke#
\ajacor prglesses os t!gse gutcahe` ah t!e lustgjbuact oppcalotagh obgve ore ocsg use` vao
1reecohle sates# Os o lghtrabutgr gh 1reecohle sates& Giiale O`jahastrotave Ossastohts "acc hee`
tg use t!e elgjjerle tggcs prgva`e` by t!ese sates# $!e lustgjjo`e ahteroltave tggc
`eslrabe` obgve as `erave` irgj t!e tggcs prgva`e` gh 1reecohle sates "!ere GOO as rekastere`#
9g jotter "!ere t!e Lcaeht Lgjpohaes ore iguh`& t!ey "acc be iojacaor "at! t!e elgjjerle
oppcalotaghs oh` at "acc iolacatote trohsoltaghs "at! eose& t!us lreotahk o lghsasteht oh` lg!esave
trohsoltagh ahteroltagh "at! occ lcaehts igr occ prg-elts#
\eorl! ;hkahe
\eorl! ;hkahe Gptaja'otagh
Oh ahtekroc port gi \eorl! ;hkahe +ornetahk (\;+) as \eorl! ;hkahe Gptaja'otagh (\;G)#
$!as taje lghsujahk ecejeht as jgst canecy t!e jgst ajpgrtoht port gi preporahk "ebsates igr
prgper jornet pcolejeht gh t!e ahterhet sg t!ot lcaehts loh eosacy iah` GOOs "eb sate# Fsahk
"ebjoster tggcs& prgva`e` by ggkce oh` etroltgrcave#lgj& t!e prgper seorl! terjs igr t!e sate
"acc hee` tg be `eterjahe`# A`eoccy& seorl! terjs& "!al! ore !ak!cy lgjpetatave& ore hgt oc"oys
t!e best gptagh os usahk t!ese terjs "guc` be t!e ahterhets versagh gi o lrg"`e` jornet spole#
Fsahk !ak!cy lgjpetatave ney"gr`s oh` p!roses as giteh o jastone jo`e by he" \;G
prgiessaghocs `ue tg t!e oppeoc gi !ak!er pgtehtaoc troiial# Os t!e lgjpetatagh as !ak! igr t!ese
ney"gr`s& GOO !os gpte` tg use je`auj cevec oh` t!e cg"er cevec gi !ak! lgjpetatagh ney"gr`s
tg `rave troiial oh` sate pcolejeht ah \eorl! ;hkahe 5esucts ,okes (\;5,)# $!e a`eo be!ah` t!as
reseorl! opprgol! as tg prgva`e o better returh gh ahvestjeht oh` !ak!er poke pcolejeht t!oh
usahk ghcy !ak!cy lgjpetatave terjs#
ey"gr` 8evecgpjeht
Oh eojpce gi o "ecc t!guk!t gut pcoh igr \;G as t!e preporotagh igr t!e Giiale O`jahastrotaveOssastohts "ebsate# Fsahk o p!rose oh` terjs etroltgr tggc irgj etroltgrcave#lgj& t!e p!roses
oh` ney"gr`s t!ot s!g" up ah t!e `eslraptaghs oh` "ratteh lghteht turh gut os igccg"s
E-Jornetahk Vcoh igr GOO Voke ?2
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$!as as t!e iarst p!ose gi t!e \;G pcoh& oh` coys t!e krguh`"grn igr t!e het \;+ seltagh#$!e etroltagh gi ney terjs oh` ney"gr`s as ocsg o "eonhess oreo t!e use as "at!gut `eeper
reseorl!# $!e obgve reierehle` terjs ore very ie" oh` "guc` keherote very cattce "ebtroiial os
t!e "eb pokes prgkressagh tg t!e iarst 0< \;5, resucts "guc` hgt gllur# $!ese 0< pokes ore
t!e overoke hujber gi "eb seorl! pokes seorl!ers oltuoccy vae" beigre l!ohkahk `areltagh gr
seorl!ahk "at! `aiiereht terjs# 1urt!er `evecgpjeht gi t!e \;G seltagh gi t!e pcoh "guc`
sukkest t!ot t!ere as gppgrtuhaty ah cggnahk ot lgjpetatgr pokes oh` sajacor busahesses ah t!e
soje jornet spole os Giiale O`jahastrotave Ossastohts# Ah sg `gahk "at! t!e ggkce ey"gr`
,cohhahk tggc& @
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,oy,erLcaln
O corke ojguht gi t!e reseorl! helessory igr ,oy,erLcaln (,,L) o`vertasahk as perigrje`
ah lghheltagh "at! \;G# $!e best seorl! terj gptaghs ocsg ossast ah stortahk t!e ,,L lojpoakhs
gh seorl! ehkahes sul! os ggkce& Bahk oh` o!gg os "ecc os sglaoc je`ao sates t!ot Giiale
O`jahastrotave Ossastohts "acc use# $!ese sates "guc` be sglaoc je ao cglotaghs sul! os
1olebggn oh` 3ahne`ah# $!guk! "e !ove ney"gr`s& "e `g hgt !ove everyt!ahk setup igr t!as
lojpoakh# O``ataghoc voraobces ah ,,L "acc torket gur jornet oh` jone use gi t!e lgjpohysahataoc ahvestjeht ah oh eiieltave oh` eiialaeht johher#
By seceltahk t!e opprgpraote gptaghs igr cglotagh by lguhtry oh` rekagh& servale gi t!e o`s tg
t!e prgper oke rohke oh` busahess prgiessaghocs bose` gh spelaial persghoc cevec lrateragh t!e
o`s t!ot ore lreote` "at! t!e gptaja'e` seorl! terjs "acc be pcole` ah scgts gh seorl! pokes#
8epeh`ahk gh t!e iee per lcaln& t!ot t!e jornetahk johoker gpts igr oh` t!e seorl! troiial cevec
ot spelaial tajes gi t!e `oy t!e o`s "acc be serve` tg o spgt gh t!e praje seorl! resucts pokes#
\ahkce lojpoakhs ore hgt os eiieltave os !ovahk severoc `aiiereht torkete` lojpoakhs oh` stotal
seorl! types ah pcole# $!as occg"s igr t!e ohocytaloc ahigrjotagh irgj t!e lojpoakhs tg be
evocuote` oh` o`-ustjehts tg be jo`e ah t!e spelaial oreos gi t!e lojpoakhs t!ot joy hee`
o`-ustjeht# 1gr t!e iarst ie" lojpoakh `oys o`-ustjehts loh be jo`e giteh t!rguk!gut t!e `oy&"!ereosD kgahk gh beygh` t!ot perag` t!e jgre `oto lgccelte` t!e better tg iahe tuhe t!e o`
servale#
\;G /eb ,oke 8esakh
E-Jornetahk Vcoh igr GOO Voke ?0
Valture4 Pgp 26 re
irgj Kggkce Neyw
Vcoer! Pgp sa" t
lgjpore` wat# t#
e"troltgr tggc resu
ore a $eccgw%
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Oppcyahk t!e \;G jet!g`s& os ah`alote` obgve& tg GOOs "eb sate re*uares tonahk t!e taje tg
reseorl! prgper ney"gr`s oh` p!roses tg buac` ahtg eol! ah`ava`uoc pokes lghteht oh` +eto
toks# $!e pokes t!ot ore oltave oh` lghsa`ere` t!e irght sa`e gi t!e sate& igr eojpce lcaeht
igluse` lghteht& "acc be jorne` tg igccg" igr \eorl! ;hkahe rgbgts tg cgk oh` evocuote poke
rohnahks# $!e pokes t!ejsecves "acc use % tg E ney"gr`s buact ahtg 2M tg %M& oh` hg jgre& gi
t!e ehtare tet# $!e +eto toks ah t!e poke lg`ahk "acc lorry severoc ney"gr`s igr t!e ehtare satetgpal oh` t!eh t!e pertaheht ney"gr`s igr t!e poke tgpal# $!e secelte` ney"gr`s& `erave` irgj o
cast gi je`auj oh` !ak! lgjpetatagh rohnahk ney"gr`s `aslgvere` t!rguk! t!e ggkce Ohocytals
ey"gr` pcohhahk tggc& ajprgves t!e pokes \eorl! ;hkahe 5esucts ,oke (\;5,) prgiace#
,okes t!ot ore .bolneh`? pokes gr t!ot ore igr selgh`ory suppgrt gi poyjeht prglessahk&
lustgjer recotaghs johokejeht iuhltaghs oh` prg-elt subjassagh igrjs "acc be jorne` os .9g
1gccg"#? $!ese pokes lghtoah prgpraetory ahigrjotagh t!ot s!guc` hgt be seorl!e` oh` t!ot lguc`
ocsg lgjprgjase t!e obacaty gi t!e sate tg pcole opprgpraotecy ah \;5, rohnahks os t!ey !ove hgt
beeh gptaja'e` igr "eb lro"cers# $!ere ore gt!er cahns ah t!e joah pokes spelaialoccy pcole` tg
ossast ah poke rohnahk t!ot repcole t!ese useiuc but \;G `ajahas!ahk igr GOOs sate#
3ahn Buac`ahk ,coh
? Besa`es occg"ahk seorl! ehkahe spa`ers tg iah` /eb sates& cahns ore ocsg o "oy gi voca`otahk
recevohle oh` ah`alotahk ajpgrtohle# /!eh ghe poke cahns tg ohgt!er& at as os ai t!ot poke as
vgtahk gr vgul!ahk igr t!e `estahotagh poke# eheroccy& t!e jgre vgtes o /eb sate releaves& t!e
jgre truste` at belgjes& t!e jgre ajpgrtoht at as `eeje`& oh` t!e better at "acc rohn gh seorl!
ehkahes#? (\tgnes& 2
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Busahess Lcajote
$!e busahess seltgr t!ot Giiale O`jahastrotave Ossastohts as ah !os ats g"h uha*ue
gppgrtuhataes tg krg" oh` lertoahcy o veratobce ojguht gi l!occehkes tg lghsa`er# Os busahess
!os belgje ahterhotaghoc oh` lggperotave ojghk every hotagh gi t!e "grc`& sg !ove
O`jahastrotave ospelts gi busahess# GOO prgva`es servale tg ohy reputobce busahess& sg t!e
prgspelts gi "grnahk "at! lgjpohaes ah gt!er lguhtraes just be lghsa`ere` oh oltuoc eveht oh`
cess o jere pgssabacaty# /grnahk "at! gt!er lgjpohaes oh` servale prgva`ers ah gt!er lguhtraes
presehts gppgrtuhataes igr cohkuoke oh` lucturoc `aiierehles tg gverlgje oh` pcohhahk tg
ahlgrpgrote t!ese he" l!occehkes ahtg stoh`or` busahess proltales#
$!ere ore prgva`ers ah -ust obgut every lguhtry# $!e jgst pgpucor servale prgva`ers ore ah
Loho`o& t!e Fhate` ahk`gj& Oustrocao& Ah`ao oh` t!e ,!acappahes# /!eh cggnahk ot t!ese
lguhtraes os ceo`ahk servale prgva`ers t!e ospelt gi cohkuoke oh` lucturoc assues belgje o
!uke ospelt gi GOOs busahess prgless os t!ear busahess servales !at t!e "eb# /grnahk "at!
lcaehts irgj t!ese lguhtraes gr teojahk up "at! oh` ahteroltahk "at! gt!er servale prgva`ers irgj
t!ese oreos as hg" o hgrjoc lgurse gi busahess igr sulless#
3ohkuoke oh` Lucture
$!ere !ove beeh johy ahstohles ah !astgry "!ere busahesses !ove prgspere` oh` ioace`
"!ace o`-ustahk t!ear jornetahk tg t!e cohkuoke oh` lucturoc `aiierehles ah gt!er lguhtraes# $!ere
ore lgjpohaes "!g !ove sullee`e` oh` poa` ottehtagh tg t!e trohscotagh oh` t!e ajpcalotagh
pggr trohscotagh gi servales oiielts t!e lghsujer jornet oh` !o` tg l!ohke t!ear jornetahk
opprgol!# /oc+ort !os beeh o pgsatave eojpce gi ceorhahk oh` o`optahk tg lucturoc oreos by
l!ohkahk t!ear hoje ah ;urgpeoh& Osaoh oh` \gut! Ojeraloh lguhtraes# $!ere !ove beeh
gt!ers "!al! gvercggne` t!ese ajpgrtoht ospelts oh` louse` jo-gr cgsses ah busahess& igr
eojpce& "!eh L!evrgcet ioace` tg reoca'e t!e jeohahk gi 9gvo (8ges hgt kg) "!eh t!ey
couhl!e` jornetahk igr t!as cahe gi ve!alce ah +ealg#
$g ahlgrpgrote t!e cessghs ceorhe` by t!ese lgjpohaes& GOO "acc ehkoke "at! prgiessaghocs
irgj t!e rekaghs "!ere busahess "acc be lgh`ulte`& oh` "!g !ove ocsg ahterolte` "at! Ojeraloh
Lucture sg t!ot t!ey loh o`e*uotecy lghsuct gh lucturoc oh` cohkuoke trohscotagh assues gr
ahlghsastehlaes ah Giiale O`jahastrotave Ossastohts jessoke pragr tg ioacure gllurrahk# ,re`altagh
gi t!ese pgtehtaoc s!grtioccs loh ovga` jo-gr cgsses gr lghicalts "at! lcaeht lgjpohaes t!ot lguc`
!ove corker cekoc ajpcalotaghs gr reputotagh joco`aes igr GOO#
Ah gr`er tg gptaja'e gh bu`ket& epehse& oh` o``ahk vocue tg t!e servales prgva`e` tg GOOslcaehts& ahlgrpgrotagh gi tggcs prgva`e` by corke lgjpohaes t!ot !ove ocreo`y brove` t!e pot! tg
ahterhotaghoc busahess recotaghs!aps "guc` be pru`eht# Ah o``atagh tg lghsuctahk "at! ah`ava`uocs
iojacaor "at! oreos ah "!al! GOO joy lgh`ult busahess& o iucc suate gi tggcs irgj ggkce loh be
use` tg trohscote t!e sate ahtg juctapce cohkuokes# By brahkahk t!ese t"g ospelts tgket!er& johy
gi t!e cohkuoke oh` lucturoc rgo`bcglns ah busahess loh be rejgve` sg t!ot t!e jessoke gi
E-Jornetahk Vcoh igr GOO Voke ?9
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Giiale O`jahastrotave Ossastohts loh be streojcahe` oh` uh`erstgg` by o "a`e orroy gi
prgspeltave ahterhotaghoc lcaehts#
Ahirostrulture
$!e gverocc ollessabacaty gi t!e sate by juctapce hotaghs oh` ah`ava`uocs "at! `asobacataes as
lgjpguh`e` igr GOO tg opprgol!# $!e eastehle gi I< pcus brg"ser oppcalotaghs oh`
t!gusoh`s gi Gperotahk \ystejs "at! juctapce `astrabutaghs ahlcu`ahkD /ah`g"s& +ol oh` 3ahu&
ah`alotes t!ot GOO just use o pcotigrj t!ot as eosacy trohscote` olrgss o jo-graty gi t!ese
voraobces `ue tg t!e iolt t!ot `aiiereht oreos use `aiiereht lgjbahotaghs gi t!e obgve jehtaghe`
tel!hgcgkaes# O``ahk tg t!ese tel!hgcgky assues& as lghsa`erotagh igr `aiiereht borraers tg olless
gi GOOs "eb sate `oto# $!ese borraers ahlcu`e but ore hgt cajate` tg `asobacataes& `oto reh`erahk
oh` gt!er je`aloc lghsa`erotaghs gi t!e lcaehts vae"ahk t!e "eb sate#
$!e /% Lghsgrtauj !os estobcas!e` stoh`or`s t!ot stote o "eb sate just be ,erleavobce&
Gperobce& Fh`erstoh`obce oh` 5gbust (Loc`"ecc& +al!oec& 5ea`& J Yoh`er!ea`eh& 2
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prg-elt prgpgsocs ahtg lghtrolts by persghoccy ahteroltahk "at! lcaehts oh` a`ehtaiyahk t!e
epeltotaghs gi t!e prg-elt& GOO as obce tg uh`erstoh` irgj t!e lcaehts `areltcy "!ot hee`s tg be
epresse` ah "grn perigrjohle# By perigrjahk "grn oh` presehtahk o lgjpcete oh` pgcas!e`
`ecaverobce igr t!e lcaeht& GOO as obce tg jeet gr elee` t!e lcaeht epeltotagh igr servale#
1gccg"ahk up "at! t!e lcaeht oiter `ecavery sgca`aiaes t!e *uocataes& ospelts oh` oreos "!ere t!e
lcaehts ore eat!er !oppy gr `assotasiae` "at! t!ear eperaehle# A`ehtaiae` lghlerhs gr oreos t!otre*uare ajprgvejeht ah t!e lustgjer:lcaeht eperaehle igr t!e lgjpohy loh t!eh be o``resse`
oh` lgrrelte` igr iuture prg-elts# $!e `oto pgahts lgccelte` irgj t!e bekahhahk tg t!e eh` gi t!e
prgless oa` Giiale O`jahastrotave Ossastohts tg ajprgve t!e lcaeht busahess recotaghs!ap
lghtahuguscy#
\eltagh AAA +ohokahk ,rg`ults oh` \ervales
Giiale O`jahastrotave Ossastohts e+ ,ate ,atejo
E-Jornetahk Vcoh igr GOO Voke ?&
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Giiale O`jahastrotave Ossastohts .arst $mree Vokes
,ceose use t!e cahn tg vae" t!e iarst t!ree pokes gi GOOs jgln "ebsate#
!ttp::giialeo`jahastrotaveossastohts#"gr`press#lgj:
Giiale O`jahastrotave Ossastohts ,lge gi grn igr e+ ,ate /esakh
Lgjpghehts
$!e GOO "eb sate "acc be buact gh /gr`,ress ahstocce` ah`epeh`ehtcy gh o !gstahk sate# $!e
t!eje "acc be l!gseh tg represeht o busahess prgiessaghoc `resse` ah o busahess suat# $!e
l!gseh lgcgrs ore "!ate& represehtahk t!e lceoh lut cggn oh` lrasp press gi o `ress s!art& oh`
bcoln os o lghtrostahk lgcgr& cane t!e suat -olnet# Giiale O`jahastrotave Ossastohts as o
lghservotave lgjpohy tryahk tg jone t!e soje ajpressagh gh t!e "eb#
$!e pokes "acc be lceoh& heot oh` ahvatahk tg lcaeht lgjpohaes# $!e tobs "acc ruh ocghk t!e tgp
gi t!e poke sg t!ot t!ey ore graehte` "at! t!e `areltagh t!ot t!ey eyes ore jgre lgjigrtobce "at!reo`ahk# $!ere "acc be o rak!t sa`e pohec igr o`s oh` cahns tg gt!er pgtehtaoccy ahterestahk atejs gh
t!e "eb sate os t!e lghteht t!ot as jgst ajpgrtoht "acc be satuote` ceit tg ja``ce "!ere t!e
jo-graty gi ottehtagh "acc be igluse`# $!e gverocc iuhltaghocaty gi t!e sate as `esakhe` tg iolacatote
sajpce oh` eosy hovakotagh tg t!e lghteht jgst ahterestahk tg GOOs lcaehts# ;ol! poke "acc !ove
o sajacor cggn oh` ieec os t!e !gje poke& !g"everD sgje opprgpraote o`-ustjehts igr lghteht
oh` poke be!ovagrs "acc gllur "!ere hee`e`# $!e "ratahk styce "acc jajal ,erag`alocs oh` stort
E-Jornetahk Vcoh igr GOO Voke ?'
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"at! t!e jgst ajpgrtoht lghteht ot t!e tgp oh` prgkress tg cesser pgahts tg t!e bgttgj gi t!e
poke& cane ortalces oh` busahess he"s "eb sates "at! "!al! lcaehts ore iojacaor#
$!e rak!t sa`e pohec "acc re*uare t!e use gi pcukah oppcalotaghs t!rguk! /gr`,ress oh` t!ar`
porty `evecgpers tg lreote o "eb sate t!ot as eosy tg johoke oh` eiielt l!ohke tg t!e ehtare sate
"at! -ust o ie" lcalns gr settahk o`-ustjehts# 1gr t!e rak!t sa`e bor& t!e pcohhe` oppcalotaghs ore
pcukahs t!ot ossasts vasatgrs ah sakhahk up igr GOOs he"scetters& he"s iee`s oh` bcgk
hgtaialotaghs# O``ataghoc pcukahs "acc be use` tg iolacatote 3ave lghtolt "at! oh GOO ossglaote
t!rguk! `arelt Ahstoht +essokahk& ggkce Ygale `aocahk `areltcy irgj t!e "eb sate "at! hujber
josnahk tg occg" igr ohghyjgus lghsuctahk oh`
$!e jeot gi t!e sate "acc be t!e \ervales pokes lgupce` "at! t!e selure olless cgkah t!ot as
"ratteh ah t!e sate7s Loslo`ahk \tyce \!eets (L\\) igr t!e !eo`er& "acc reh`er gh occ pokes#
Ohy"!ere gh t!e sate& o lcaeht t!ot !os ehkoke` ah gur servales "acc be obce tg cgk ahtg t!ear
selure poyjeht oh` l!elngut olless poke# $!e lustgj olless poke igr elgjjerle
trohsoltaghs ruhs poroccec "at! Giiale O`jahastrotave Ossastohts7 !gje poke johoke` t!rguk! Y
$aker L5+# +gst gi t!e oppcalotaghs ah Y$aker L5+ ore lustgj ,=, pokes igr `oto lgcceltagh&lghversagh oh` stgroke ah GOO7s `otobose tobces gh t!e "eb server# /at! o``ataghoc prgtglgcs
t!e `oto as locce` oh` reh`ere` ahtg GOOs ,oypoc "eb sate oh` ahterolts "at! t!e lcaehts ,oypoc
lre`ehtaocs igr poyjeht prglessahk# $!e poke t!ot t!e lcaeht ehters t!rguk! as o pgrtoc tg t!e
,oypoc l!elngut sate& oh` !os beeh ahteriole` "at! ,oypoc prgva`e` lg`e:olless lre`ehtaocs#
Oiter lgjpcetagh gi trohsoltaghs& o lustgj coh`ahk poke giiers t!e gptagh tg eat t!e pgrtoc oh`
returh tg GOOs \ate#
;stobcas!ahk ollguhts "at! ggkce /ebjosters& ggkce Ohocytals& Bahk oh` o!gg
e*uavocehts as ajpgrtoht tg be obce tg troln !g" GOOs "ebsate cggns tg t!e "eb brg"sers& oh`
tg lgccelt ajpgrtoht `oto t!ot occg"s t!e lghteht oh` gt!er "eb ospelts tg be o`-uste` tg
streojcahe t!e lcaeht eperaehle ah iah`ahk oh` hovakotahk t!e sate# ,cukah opps !ove beeh`evecgpe` igr t!as purpgse# $!e opps ahstocce` ahtg /gr`,ress oh` out!ehtalote` t!rguk! lg`es
gh eol! gi t!e /ebjoster oh` Ohocytal sates occg" `arelt ahigrjotagh lgcceltagh oh` iee`ahk ahtg
t!e opprgpraote bak t!ree oppcalotaghs igr stu`y& ohocysas oh` pcohhahk#
/gr`,ress grakahoccy "os `esakhe` os o bcgk pcotigrj& oh` !os eosacy turhe` ahtg ghe gi t!e
best oh` eosaest "oys tg `evecgp o "eb sate# O``ahk o bcgk tg GOOs "eb sate as seojcess# By
`areltahk t!e pgstahk poke tg be t!e Yartuoc Yocues poke& o``ahk lghteht& toks oh` cahns "acc be
eosaer t!oh buac`ahk oh` joahtoahahk t!e rejoah`er gi t!e sate#
$!e lgjpceataes ore jatakote` by t!e use gi severoc pcukahs& os jehtaghe` obgve& t!ot !os
beeh evocuote` olrgss gt!er sates gr !os beeh o`-uste` by o``ataghoc lg`ahk igr t!as satespelaialoccy# O ie" kreot lghteht johokahk oh` syh`alotahk pcukah oppcalotaghs loh ossast ah
`astrabutahk bcgks& Ybcgks gr he"scetters olrgss t!e ahterhet& gr t!rguk! joac servers `epeh`ahk
gh t!e hee`# \ettahk up t!e pcukahs oh` estobcas!ahk t!e bosecahe settahks& ossurahk "!ate !ot
tel!ha*ues oh` t!e jornetahk ospelt re*uare ahigrjotagh tg be ie` t!rguk! t!e oppcalotagh pcuk
ah oh` at "acc `arelt t!e gutput bose` gh t!e pre`eterjahe` settahks#
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3ostcy& t!ere as t!e jehtagh gi \glaoc +e`ao oppcalotaghs# ,cukahs ore suatobce igr jornahk
t!e `areltagh tg GOOs \glaoc +e`ao cglotaghs sul! os 3ahne`Ah gr $"atter& oh` ore lopobce gi
ahteriolahk gh t!e Bcgk ospelt gi t!e sate igr s!orahk lghteht& a`eos oh` GOOs ,rgiace olrgss
\glaoc +e`ao cane 1olebggn& ggkceH oh` gt!er sates# $!e cost pcukah t!ot "guc` be ajpgrtoht
igr t!as pgtehtaoc lghteht ahirahkejeht as o cglnahk opp t!ot loh preveht lertoah pokes oh`
lghteht irgj beahk lgpae`& repcalote`& syh`alote` oh` s!ore` vao sglaoc het"grns# By settahk t!eopps porojeters& ghcy Bcgk lghteht "acc be occg"e` igr s!orahk# $!as prgtelts t!e ahtecceltuoc
rak!ts gi GOOs "eb sate#
Ohocysas gi lgsts
Becg" as o tobce gi lgst lgjporasghs# $!e ospelts oh` breon`g"h gi "eb `esakh oh`
`evecgpjeht "ere prgva`e` by 5al!or` ,orr irgj """#eelutaghast#lgj# Os GOO !os oh
eperaehle` "eb sate buac`er ghbgor`& jul! gi t!e `evecgpjeht oh` `epcgyjeht "acc be
!oh`ce` by t!e lgjpohy atseci# $!e ospelt "!ere ossastohle as sguk!t as t!e lustgj lreotagh
oh` ahtekrotagh gi t!e Y$aker L5+ igr t!e sate# O t!ar` porty `evecgper !os beeh lghtolte` oh`
as "ratahk oh` testahk lustgj lg`e ah Y$aker "!ace neepahk lgjjuhalotagh gpeh giteh "at! t!e
"eb sate `esakher igr ahtekrotagh lggr`ahotagh#
(e) *spelt e"elutagasts%lgj +** Vco ,re-uely e"elutagasts lgst +** Vco .gst
8gjoah 9oje /?6 ?< ? /?6 /?