Date post: | 28-Jul-2015 |
Category: |
Marketing |
Upload: | ayman-mostafa |
View: | 36 times |
Download: | 4 times |
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Online marketing overview
.
By: Ayman Mostafa www.emarketingcreativity.blogspot.com https://www.facebook.com/emarketingcreativity
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Important Numbers:• Facebook users about billion.
• Twitter users about 850 million.
• LinkedIn users 259 million.
• Googol+ users about 120 million.
• Egyptian users: Facebook 20 million & Twitter 14 million.
• Saudi users on Twitter about 8 million.
By: Ayman Mostafa www.emarketingcreativity.blogspot.com https://www.facebook.com/emarketingcreativity
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Statistics:• The most effective way to gain customers is referrals, then e-
marketing. (Max ROI in e-marketing)
• 35-40% of global marketing investment go through e-marketing
• About 67% of companies believe that social media is important
for customer reach & satisfaction.
• 70% of companies spend 1 hour daily on social for business
purpose.
• 40%-50% of sales leads in Real Estate in Egyt from e-marketing
By: Ayman Mostafa www.emarketingcreativity.blogspot.com https://www.facebook.com/emarketingcreativity
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What is Internet Marketing?
By: Ayman Mostafa www.emarketingcreativity.blogspot.com https://www.facebook.com/emarketingcreativity
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Why Internet Marketing?
# Item Traditional Marketing E-Marketing
1 Competitors
analysisEasy-accurate-Cheap & Dynamic Not easy-accurate-expensive & static
2 Cost Without min budget- several payment types-Only for achievements
Suitable initial budget – unique payment method - paid any way
3 ROI (return on
investment)V. High because it is accumulated. Normal because it is relatively volatile.
4 Niche definition Dedicated & V. strong Normal
5 Timing 24/7 - dynamic -variable for each customer when he is ready
At specific time
By: Ayman Mostafa www.emarketingcreativity.blogspot.com https://www.facebook.com/emarketingcreativity
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6 Places Where my client is. Specific places
7 Estimation before start
Very accurate No Estimation
8Automatic monitoring
Very Strong No monitoring ability
9Editing (modify-
pause – stop)Available Not for al tools
10 Interactivity Available Not for al tools
11Data collection &
surveyingAvailable Not for al tools
12Customers
RelationshipYes (Especially for content) No
By: Ayman Mostafa www.emarketingcreativity.blogspot.com https://www.facebook.com/emarketingcreativity
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For what kind of business?
• E-marketing is the optimum solution for most of business types
• B2C has its suitable channels like: Search engines, social
media, Mailing services, forums, articles, …
• B2B also has its suitable channels like: Search engines,
Linked In, social media, ……………
• The most effective type of business for e-marketing that have
content ( e-commerce -education-training courses -medical &
pharmaceutical – real estate- …)
By: Ayman Mostafa www.emarketingcreativity.blogspot.com https://www.facebook.com/emarketingcreativity