BY:

Jacob Mathew (140201065)

Loukik H Huilgolkar (140201070)

Mahesh Rao (140201071)

Mohit Kumar Mehta (140201080)

Paul Dinesh (140201092)

Rakesh P Jain (140201111)

Rishab Daga (140201113)

Agenda

• Introduction and USP• Product Mix• Marketing Strategy• International Market• Marketing and Advertisement Channel• Promotions• Conclusion

Introduction

• Founded in 2006 in UAE, an arm of Landmark group

• 60 stores across UAE, Qatar, Saudi Arabia, Oman and Bahrain

• Selling over 800 brands and 100,000 products

• Named as the UAE super brand for 3 consecutive years

• Turnover in excess of 3 billion dollars

• Flagship store at Sharjah covering over 100,000 sq.ft

USP

• Offers and deals

• Excellent Technical Knowledge of sales staff

• After sales service

• Easy accessibility

Inform

Educate

Help

Product mix

Marketing Strategies

• Target Customer – 18-40 year old, Male

• Uses a pull strategy

• Promotion carried out during the salary period

• Strategies to attract Tourist

• Trade exhibitions, Shopping festivals, fairs, sales promotions

International Market

• Have presence in Qatar, Saudi Arabia, Oman and Bahrain

• Demand and infrastructure were taken into consideration when entered in these markets

• Checks market feasibility by Central Resource system

• Major brands support the expansion

Marketing Channel

Principle / Brands Distributor Retailer Consumer

Advertisement Channel

• Principle advertisement focus on the brand

• E max advertisement focus on offers and best deals

Principle

Ad agency

Distributor

E max

Ad agency

Consumer

Promotions

E max

Print Media

Radio

TVEvents

In store promotion

Social Media

Conclusion

• Leading electronics retailer in terms of coverage and floor space

• E max believes in imparting knowledge to their customers and help them make an informed and best choice according to their requirements

• Online shopping can be promoted by E max. Although, they sell their products under the landmarks' website, they need to promote online shopping by providing different offers.

Conclusion

• With the increase in the number of online customers, a dedicated website can be made for the electronics shopping.

• The Landmark group is a huge name in the GCC countries and there is a certain level of security attached to the name.

• E max is planning to expand globally which will help it capture the global market.