TV Crime Drama E-Media Marketing
Webpage is an essential form of e-media marketing
You could be asked to design a webpage for your TV Crime Dramaso you must know the typical conventions of a webpage and how they appeal to your target audience
C Grade: Understand key e-media marketing strategies used to promote TV Crime Dramas. Be able to apply some of these techniques to my marketing campaign
A Grade: Understand a wide range of e media marketing strategies used to promote TV Crime Dramas. Apply these techniques to a creative and relevant campaign for your TV crime drama considering the uses and gratifications and audience appeal of each.
Important!!
This may be our last lesson today. Therefore you MUST attend as many of the support session to plan and have your tasks checked before/during and after half term.
Key Dates:Wednesday 30th - After SchoolThursday P1-4 Mr DaviesFriday P1-5 Ms Molyneux
HALF TERM- Wednesday AM
E-Media Marketing Strategies
1. Interactive Website
2. Hashtagging
3. Smart Phone App
4. QR Code
5. Augmented Reality
6. Video Game
Try to define each E-Media term
Today’s Revision Homework
• Stage 1 – Design your TV show homepage
- Use common webpage conventions
• Stage 2 – Plan your e-media marketing campaign
– Use grid to plan your campaign and explain how each element appeals to your audience
E-MEDIA Terminology
often the first page you arrive to when you ‘google’ or search something on the web
a webpage journal often created by an individual or group of people that is themed around a certain topic e.g.
use of these networks and others to promote a TV show
Network logo heading / hyperlink
The audiences’ eye naturally reads from top left to bottom right, so the most ‘important’
institutional information and hyperlinks are often in the top left hand corner
TV show heading / hyperlink
Hyperlinks to episodes
Hyperlink to homepage
Hyperlinks clips from the show
Hyperlinkscharacter biogs
Hyperlinksinformation ‘about’ the
show
Copy brief synopsis of the
show
Hyperlink to catch up
Copy scheduling information for
next episodeKey Image of
two main characters
Webpage skinof character and
setting
Scroll down
Search box
Hyperlinks lead to various marketing strategies used by the show to create publicity and
generate sales of merchandise
Hyperlinkonline articles
about the show
Hyperlink to TV BLOGGERS
reviews
Header
Header
Hyperlink to DVD / Blue-ray retailer of the
show
Hyperlink to previous episode
Hyperlink to character’s blog
Hyperlink to forum
Hyperlink to actor’s blog
(funded by the institution)
Header
Header
Header
Scroll down
these can be either words or images that when clicked upon will take you to another page
- used throughout some WebPages to split the content into manageable sections. There may also be subheadings, which can further direct the user to a particular piece of information
the main body of the text, often presented in boxesused on many websites. You may hear a sound as the
cursor rolls over some part of a websiteusually a box
used in almost every website-sometimes used as a link to another part of the website
image that sits ‘behind’ the main body of the webpagevideo that is viewed on the webpage
How many conventions so far?
1. What other conventions of a homepage do you think are missing? 2. What are the five key features of an interactive TV Crime Webpage?
Other E-Media Marketing Strategies
2. Hashtagging: #mytvcrimedrama – this appears that beginning of each episode.
– This makes it a keyword on Twitter and therefore starts it trending on the social media site
An example from US TV Crime Drama Bones
E-Media Marketing Strategies3. Smart phone App
Dexter iPhone App Key Features:-Latest clips and videos from Dexter-Dexter Photo Booth-GroupMechats-Schedule information for Dexter-Episode guide-Episode reminders-Updates on Dexter-Twitter-Facebook-Wallpapers-Dexter episodes, soundtracks and podcasts from iTunes
E-Media Marketing Strategies
4. QR Code on traditional media that links to your website via a smart phone
E-Media Marketing Strategies
4. QR Code could be on a billboard, mag ad, tvcommercial, t-shirt, coffee mug…
An example from Fringe which linked audience from their season 3 poster to the special
smartphone site
E-Media Marketing Strategies
5. Augmented Reality – with a smart device (iPhone, iPad, Android phone, basically anything that is mobile has a camera and connects to the internet)
The user downloads an app holds it to an image (could be in street, magazine anywhere) and video begins to play on the device…
Here’s an example from VW, how could you incorporate it into your marketing campaign?
Click…
AR could trigger a special animated
episode of the series…
E-Media Marketing Strategies
6. Video Game – uses characters, setting, themes, mise-en-scene from the TV show and allows the audience to play the hero on a gaming device (Xbox, Smart phone, PC)
Click…
Today’s Revision Homework
• Stage 1 – Design your TV show homepage
- Use common webpage conventions
• Stage 2 – Plan your e-media marketing campaign
– Use grid to plan your campaign and explain how each element appeals to your audience
Homepage• Your institution is
• Use synergy with on your homepage
• Hyperlink to , and
these can be either words or images that when clicked upon will take you to another page
- used throughout some WebPages to split the content into manageable sections. There may also be subheadings, which can further direct the user to a particular piece of information
the main body of the text, often presented in boxesused on many websites. You may hear a sound as the
cursor rolls over some part of a websiteusually a box
used in almost every website-sometimes used as a link to another part of the website
image that sits ‘behind’ the main body of the webpagevideo that is viewed on the webpage
E-Media marketing CampaignE-MEDIA STRATEGY DETAILS OF HOW STARTEGY
WILL BE USED FOR MY SHOW
HOW DOES THIS APPEAL TO FAMILY AUDIENCE?(Parents or teen? Why?)
Hashtag
Smartphone App
QR Code
Augmented Reality
Video Game
How many E-Media Marketing Strategies do you now understand?
1. Website
2. Hashtagging
3. Smart Phone App
4. QR Code
5. Augmented Reality
6. Video Game
Have we…demystified the term e-media?Do we…understand the appeal of e-media?
Can we…apply e-media marketing strategies to your TV Crime Drama?