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Embrace Data, Change the World
KD Paine and Beth KanterE-Metrics Conference Keynote
October 2, 2012
Katie Delahaye PaineChairman & FounderKDPaine & Partners
Chief Marketing OfficerNews Group International
http:/kdpaine.blogs.comFellow and Board Member: Society for New Communications Research
IPR Measurement Commission
Beth Kanter: Master Trainer, Blogger, Author, ChangeMaker
Measuring Completion Against Deadline…..
0…1…2…3…4…5…6…7…8…9…10
If you want to change the world: Be Networked, Use Measurement, and Make Sense of Your Data!
Social Change is Increasingly Network-Centric
A Network Mindset: A Leadership Style
• Openness, transparency, decentralized decision-making, and collective action.
• Listening and cultivating organizational and professional networks to achieve impact
• Leadership through active participation. • Sharing control of decision-making• Blending networking with strategy• Data-Informed culture
Themes Categories IndicatorsINTERNAL CULTURE Networked Mindset
Institutional SupportCommunications Strategy
CAPACITY Hours Expertise Channels MEASUREMENT Analysis Tools AdjustmentEXTERNAL LISTENING Brand Monitoring Relationship Mapping Influencer Research ENGAGEMENT Ladder of Engagement Responsiveness CONTENT Integration Social Optimization NETWORK Networking and Networking Building Collaboration with Partners
Social Fundraising
Practices Differ for
Crawl, Walk, Run, Fly
Crawl, Walk, Run, Fly Model: Networked Nonprofit Practices
DenialFear
ConfusionDelight
Data Informed
The Five Stages of Measurement Acceptance in the Nonprofit Sector
Denial
I don’t have the time to measure.
Fear
What if my strategy or program doesn’t
show success?
Confusion I know I should measure our social
media and network, but not sure what or
how?
Delight Hey check out these cool charts
and graphics!
Data Informed
Successful networks and social media start with
measurement
What does the data say?
Data-Informed Culture: It starts from the top!
Do Something.org
Tear down those silos and walls around data …
More time think about that the data, then collect it
DoSomething.Org’s Fail Fest
Why did it fail?What did we learn?What insights can use next time around?
Crawl Walk Run Fly
Lacks consistent data collection
Data collection consistent but not
shared
Data from multiple sources
Org Wide KPIs
No reporting or synthesis
Data not linked to results, could be wrong
data
System and structure for data collection
Organizational Dashboard with
different views, sharing
Decisions based on gut Rarely makes decisions to improve
Discussed at staff meetings, decisions
made using it
Data visualization, reporting, formal reflection process
Becoming A Networked Nonprofit: Maturity of Practice Model – Data Informed
Advice for Nonprofits: Becoming Data-Informed: Change Is Easier With Baby Steps
• Begin at the end – discuss and identify results
• Curator of metrics• Use experiments to help evolve• Get started with a small data collection
project that is high priority in your organization
• Make time to learn from results
Thank You!
Tweet Up at 6 PM at Tamo BarBuy the Book and Give It To A Nonprofit!
http://www.measurenetworkednonprofit.org