e-Miles Media Kit Presentation

The concepts contained in this presentation are the property of e-Miles, LLC. Duplication or dissemination of the information without the express written consent of e-Miles, LLC. is prohibited.© 2010 e-Miles, LLC

Driving Measurable Engagement

The concepts contained in this presentation are the property of e-Miles, LLC. Duplication or dissemination of the information without the express written consent of e-Miles, LLC. is prohibited.

© 2010 e-Miles, LLC 2

What is e-Miles?

A revolutionary new advertising channel that provides measurable engagement with America’s most coveted consumers …

allowing advertisers to interact with the right consumers, at the right time, sending the right message

Guaranteed.

The concepts contained in this presentation are the property of e-Miles, LLC. Duplication or dissemination of the information without the express written consent of e-Miles, LLC. is prohibited.3

A Revolutionary New Advertising Opportunity

e-Miles® is a revolutionary Site where advertisers pay for “engagements,” not just for impressions

Unprecedented access to members of the nation’s most coveted consumers-- frequent airline travelers

Members are rewarded for viewing and responding to the advertiser’s message

Unmatched response rates

Reach targeted consumers

Secure “actionable feedback” from consumers

e-Miles® is a revolutionary Site where advertisers pay for “engagements,” not just for impressions

Unprecedented access to members of the nation’s most coveted consumers-- frequent airline travelers

Members are rewarded for viewing and responding to the advertiser’s message

Unmatched response rates

Reach targeted consumers

Secure “actionable feedback” from consumers



Partnering with Premier Loyalty Programs

e-Miles is partnering with many of the world’s leading travel industry programs to enroll members in a program that lets them earn their favorite reward currency for engaging with advertisers and reacting to offers


The Demographics of the e-Miles Member

Members are some of the world’s most attractive consumers

Median HH income $100K 75% homeowners 95% college educated 70% professionals 52% women

Self reported data allows delivery of only relevant messages

Geography Demographics Advertising category interests Hobbies and interests Life Events Future purchase intention



e-Miles’ Advertisers

e-Miles has served over 2,000 campaigns for some of America’s most respected brands



How e-Miles Works:

Member Selection and Participation



Member Participation Begins with an Invitation

Airlines and hotels are inviting millions of their loyalty program members to join e-Miles and earn more of their favorite loyalty currency just by viewing and responding to marketing messages

Result: Almost 2 million consumers have joined



Members Complete a Rich Profile at Enrollment

300+ data points are collected at enrollment, including demographics, psychographics, purchase habits, lifestyle and personal interests

Members specify how often they want to receive e-mails

Result: Members are sent only relevant marketing messages and only as many as they want



How e-Miles Works:

Member Experience and Engagement



Members Receive a Weekly e-Reminder

Weekly e-mails remind the member of new earning opportunities, which can be explored at the members’ convenience

Solo e-mail messages can also be sent to members willing to receive additional e-mail

Result: Online advertising that doesn’t annoy members with a barrage of unwanted e-mail, marrying e-mail with a personalized ad portal



Offers Are Presented in a Personalized Home Page

STEP ONE

Targeted member chooses ad

Each member has a personalized home page, or AdGateway ®, where relevant ads are delivered based on the member’s profile data

Only members interested in your promotion will engage

STEP ONE

Targeted member chooses ad

Each member has a personalized home page, or AdGateway ®, where relevant ads are delivered based on the member’s profile data

Only members interested in your promotion will engage© 2006 – 2010 e-Miles LLC. All rights reserved. U.S. Patent Pending. e-Miles LLC is the owner of this website's

trade dress, including the overall look and feel, design properties, distinctive color combinations, typography, graphic designs, and imagery.



Member Selects Ad and Clicks to View Message

STEP TWO

Member interacts with your brand message

Member who has chosen your ad will be taken to the ad page for interaction and consideration

Members can view ads in multiple formats—from simple HTML to rich media and TV spots

STEP TWO

Member interacts with your brand message

Member who has chosen your ad will be taken to the ad page for interaction and consideration

Members can view ads in multiple formats—from simple HTML to rich media and TV spots

Note: Continue button will go live only after user has interacted or viewed message in its entirety

Note: Continue button will go live only after user has interacted or viewed message in its entirety



Member Clicks to Advertiser’s Landing Page

STEP THREE

After viewing ad, member clicks through to advertiser’s landing page or micro-site

Once on the advertiser’s website, member can view message in more detail and/or respond to specific call to action

STEP THREE

After viewing ad, member clicks through to advertiser’s landing page or micro-site

Once on the advertiser’s website, member can view message in more detail and/or respond to specific call to action



Member Answers Customizable Feedback Questions

Engagement is complete and ad fees apply only after member submits a completed question page

Engagement is complete and ad fees apply only after member submits a completed question page

STEP FOUR

Member Provides Feedback by answering a few customized questions

Questions can be customized for the message, the advertiser, or purchase intentions.

STEP FOUR

Member Provides Feedback by answering a few customized questions

Questions can be customized for the message, the advertiser, or purchase intentions.



Customized Campaign Reporting

e-Miles performance reporting includes response metrics and aggregate results of feedback questions

Results can be compared across campaigns and consumer feedback can be used for retargeting members with follow-on offers

e-Miles performance reporting includes response metrics and aggregate results of feedback questions

Results can be compared across campaigns and consumer feedback can be used for retargeting members with follow-on offers


Audience Size and Effectiveness

e-Miles 2,000,000 Unique Members 24% Average Engagement Rate

480,000 Engagements

$0.50 CPE (cost per engagement) $120,000. eCPC = $0.50

Other Sites 80,000,000 Impressions 0.03% Industry Average CTR

240,000 Clicks

$2.00 CPM (remnant pricing) $160,000. eCPC = $0.67

$8.00 CPM (premium, targeted inventory)

$640,000. eCPC = $2.67

With e-Miles’ rates, advertisers pay only when the consumer spends time with a message. It’s guaranteed. And, it delivers a lower effective cost than impressions.


Moving Prospects down the Purchase Funnel

e-Miles’ unique engagement and Rewards for Time™ methodologies are effective at every step of the purchase funnel:

CUSTOMERS

Preference/Engagement:

Consideration/Leads:

Product Trial:

Purchase:

Retention/Loyalty:

Brand Awareness:

CustomersCUSTOMERS


Case Studies


Product Purchase Case Study

Nordstrom

Engagements:

e-Miles garnered 1,599,893 member engagements with Nordstrom advertising

Purchases:

Nordstrom tracked 3834 unique purchases from e-Miles, resulting in over $650,000 in purchases


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Product Purchase Case Study

Macy’s

Purchases: e-Miles generated $526,547 in sales revenue for Macy’s Online

Impressions: 2,553,830

Clicks: 2,632,389

Orders: 4,670

Average Order: $113


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Sample Member Feedback


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e-Miles Retail Attributes

How interested are you in Shopping?

Please indicate your level of interest in the following category: Fashion - apparel, accessories...

How interested are you in the following categories?

• Formal Wear• Business Casual Wear• Sprots Wear and Active Wear• Children’s Wear• Handbags• Makeup/Skincare

Approximately how much do you spend in a year on apparel, accessories, and beauty / cosmetic products for you and others in your household?

• Shoes• Lingerie• Fashion Jewelry• Fine Jewelry• Fashion Eyewear• Perfume / Fragrance


Awareness Case Study

Capitol Records: Watch New Artist Video

Sent to:

People very interested in music

Engagement Rate:

26.6% -- Watched 30-second snippet of Eric Church video and provided feedback to Capitol Records.

Interestingly, for 84% of viewers, this was their first exposure to the artist.


Engagement Case Study

Advil PM

Sent to:

Members interested in personal care

Engagement Rate:

32.8% members viewed

:30 spot and answered questions

surrounding it

Brand Lift:

Increased awareness 25% against control group

Increased purchase intent 44% against control group

Increased brand preference 57% against control group

Sent to: Members interested in personal care

Engagement Rate:32.8% members viewed :30 spot and answered questionssurrounding it

Brand Lift:•Increased awareness 25% against control group•Increased purchase intent 44% against control group•Increased brand preference 57% against control group


Consideration/Leads Case Study Infiniti: Interactive promotion with brochure sign up

Engagement Rate:

Reached 65,000 potential car buyers (excluding Infiniti owners)

Conversion Rate:

Infiniti received 15,000+ sign ups from qualified buyers (23% Conversion rate)

Next Steps:

Infiniti has committed to future campaigns due to tremendous results


Product Trial Case Study

Adobe Acrobat Connect

Sent to: Members with sales job title

Engagement Rate:22.1% members engaged with offer

Opt-in Rate:2.9% members downloaded software

Next Steps:Adobe has contracted with e-Miles for additional campaigns


Retention/Loyalty Case Study

The National Forest Foundation’s Monthly e-Newsletter

Sent to:

Members who have opted in to receive “Tree-Mail”

Follow-up Engagement Rate:

86% of opted-in members read the Newsletter (sent thru e-Miles) and answer questions

60+% continue to be engaged after six months of delivery

Subscribers are becoming donors with a 35% cost for acquisition


In Summary – e-Miles Critical Points of Differentiation

Real ConsumersAirline invitation enrollment methodology results in real consumers with a built-in trust factor for the channel

Highly Attractive DemographicsFrequent flyers represent some of the most highly sought-after consumers:$100K HHI

Precision Targeting CapabilitiesRewards at enrollment generate detailed profiles on each Member

Web Member Homepage “AdGateway” Technology“Permissive push” overcomes temporal nature of e-mail and e-mail deliverability issues. Allows e-Miles to engineer appropriate response rate.

Revolutionary Response RatesCombination of proven enrollment methodology, precise targeting and desirable currency results in campaign click and engagement rates that exceed 30%, 4X-5X best-in-class


THANK YOU!

Casey JensenSales Director214.799.1968

[email protected]

Date post:	11-May-2015
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