The Baden-Württemberg E-Mobility Initiative

Chances and Opportunities for US Companies

Franz Loogen, e-mobil BW

Baden-Württemberg Forum „E-Mobility“, Los Angeles October 26, 2011

Franz Loogen, October 26, 2011

Baden-Württemberg – Where ideas work.

Who we are:

• 35.751 km2

• 10,75 million inhabitants

• capital: Stuttgart

• Black Forest, Heidelberg, Maultaschen, Spätzle,…

energy technology: • EnBW, MVV… • 200 municipal energy suppliers • more than 1.600 companies in the field of renewable energy

information and communication technology: •  innovative ICT companies: IBM, SAP,

Hewlett-Packard, SMEs, etc. •  more than 165.000 employees

125 years of automotive engineering: • Germany’s “No. 1 car region” • Daimler, Porsche, Audi, Bosch… • more than 1000 suppliers (SMEs) • more than 334.000 employees … as well as future technologies

research and education: • high-quality education and research: KIT, University of Stuttgart, FKFS, Ulm University, ZSW • about 20% of Germany’s research and development capacity is concentrated in BW

Pictures: Staatsministerium Baden-Württemberg, Daimler AG,, e-mobil BW, globe image used with permission byMicrosoft Office Online

Technology partners wanted !!!

Franz Loogen, October 26, 2011

The Baden-Württemberg E-Mobility Initiative •  The Baden-Württemberg State Initiative for E-Mobility started in 2009. •  A number of activities and projects have already been realized during the past two years. •  The State Government plans a further broadening of its E-Mobility Initiative over the next few years.

State Agency for Electric Vehicles

and Fuel Cell Technology

e-mobil BW GmbH

development and extension of research

infrastructure

education and

training

regulative and legal aspects

project funding

State Initiative E-Mobility

Central aim: intermodal transport based on renewable energies

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Franz Loogen, October 26, 2011

The State Agency: e-mobil BW GmbH Portfolio of activities: •  contact and information center relating to the topic of electric mobility •  networking and support activities for all stakeholders in the field of electric vehicles and fuel cell technology •  targeted integration of small and medium-sized enterprises into the innovation process •  initiating collaborative research projects •  active support on the fields of infrastructure, education and training as well as promotion of young talents •  positioning Baden-Württemberg as leading location for business, education and science on the field of electric mobility

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Franz Loogen, October 26, 2011

The State Agency: e-mobil BW GmbH

Product development

Sales & Service Operation Recycling Manufacture

Research, Education

The systemic change of the automotive value chain offers great chances. e-mobil BW will make a vital contribution to the realisation of these chances for environment, economy und society.

Vehicle

Energy

Communication

+

+ +

E-mobility

E-mobility – a systemic change in the automotive value chain:

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Franz Loogen, October 26, 2011

Our approach towards the industrialization of e-mobility:

Therefore we focus our activities on: •  Market and Costs •  Handling and Comfort •  Intermodal Mobility

Key factors in the industrialization of e-mobility:

•  cost reduction through increasing production •  production technology •  optimization of production processes

joint forces in Cluster „Electric Mobility South-West“

Cluster Electric Mobility South West

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Franz Loogen, October 26, 2011

Cluster Electric Mobility South West

automotive technology

production technology

energy technology

information and communication technology

(list

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co

mpl

ete)

Our Objectives: •  Realizing a high-capacity, low-emission and market-driven mobility. •  Baden-Württemberg as leading supplier for electromobile solutions. •  Linking industry and local research institutions. •  Strengthening BW‘s economic power.

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Franz Loogen, October 26, 2011

Further activities in Baden-Württemberg

•  various e-mobility demonstration projects

•  collaborative research projects

•  e-mobility research centres

•  battery and fuel cell technology

•  lightweight vehicle construction

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Franz Loogen, October 26, 2011

Thank you for your kind attention!

Franz Loogen Stefan Büchele Leuschnerstraße 45 Leuschnerstraße 45 70176 Stuttgart 70176 Stuttgart Germany Germany Tel.: +49 711 892385-10 Tel.: +49 711 892385-19 franz.loogen@e-mobilbw.de stefan.buechele@e-mobilbw.de www.e-mobilbw.de

Franz Loogen, October 26, 2011

Vision of the National Platform Electro-Mobility (NPE): • Germany as leading provider and leading market for e-mobility by 2020. • “E-Mobility made in Germany” as a synonym for systematic solutions that unite the conservation of natural resources with technology leadership and new market potentials.

How can this goal be achieved?

The German E-Mobility Initiative

•  market preparation until 2014: research and development, showcase projects •  market development until 2017: market set-up of vehicles and facilities •  high-volume market until 2020: starting point of the mass market, stable business concept

market preparation high-volume market market development

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Franz Loogen, October 26, 2011

The German E-Mobility Initiative lighthouse projects

•  bundling of individual lighthouse-projects •  additional 1 million Euro for research and development until mid 2013

education and qualification

•  collective support program by BMWi, BMVBS, BMBF and BMU planned key aspects: cells and batteries, e-vehicle, charging facilities and network integration, co-ordination office support

research support

general conditions

•  active participation in European and international committees •  arranging stimuli: exemption of the motor vehicle tax, AC number plate,

usage of bus lanes, special parking areas

•  evaluation of previous model plans •  demonstration of German technological competence

within a visionary showcases

demonstration programms

•  National Conference on Education in June 2011: formulation of competence roadmap

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Franz Loogen, October 26, 2011

Future activities: e-mobility showcase BW

Germany’s National Platform for Electric Mobility (NPE):

On May 18, 2011 Germany’s Federal Government adopted a new programme for electric mobility: •  1 billion Euro additional funding for research and development until the end of 2013 •  establishment of “lighthouse projects” (research) as well as regional “showcases” (demonstration projects) •  additional measures in the fields of taxes, laws and regulations planned

e-mobility showcase Baden-Württemberg •  following the official announcement by the German Federal Government in late 2011, Baden-

Württemberg plans to apply for a regional e-mobility showcase •  large-scale demonstration project bringing together vehicle manufacturers, mobility providers,

infrastructure providers, political authorities, private users,… •  area: Karlsruhe – Mannheim – Stuttgart – Ulm with several local satellites •  coordination: e-mobil BW GmbH + Stuttgart Region Economic Development Corp.

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