FROM THE EDITOR’S DESK

“It is not about the ideas; it is about making those ideas happen.” Scott Belsky, co-founder of

Behance aptly stated the very core of the concept of entrepreneurship. And following this

mantra, we, the girls of Jesus and Mary College present to you the “E-Novation”, the very first

edition of our E-Cell’s bi-annual newsletter. Why? Well simply stated, there are many of us out

there who brood over the idea of entrepreneurship, own the dreams of owning a venture, but

don’t really know how to move ahead. E-Novation does just that! We have made an effort to

introduce you to the concept of leadership; presented inspiring business stories from across the

globe; dwelled upon the idea of emerging women entrepreneurs; and some mind boggling

facts and games! Sailing through E-Novation we hope, our readers would get an insight into

the world of ideas and execution, while

simultaneously having a good time reading all

the compilations.

“Always deliver more than expected.” With that

thought of Larry Page, co-founder of Google, I

welcome you to the world of E-Novation. Flip,

and enjoy!

-Esha Agarwal

(Editor-In-Chief)

JOURNEY OF THE E-CELL, JESUS AND MARY COLLEGE

“It is not the destination which is an indicator of success, but the journey which you undertook

to reach it.” The journey of the Entrepreneurship Cell, Jesus and Mary College has been one of

great inspiration and success. Five young, enthusiastic girls got together and put their

entrepreneurial drive and motivation to the test by showing the guiding light and laying the

foundation stone for tomorrow’s leaders. The E-Cell is few months short of completing one

year since its inception, and has thrived on the three simple pillars of success: hard work,

integrity and time management.

The founders of E-Cell had a different vision for the cell, unlike any other society of the college.

They believe in decentralizing every task to the very core, implying that each specific function

required for the proper functioning of the cell was to be performed by a specialized

department, meant exclusively for the purpose. Thus, after two rounds of extensive

interviewing, six major departments were formed and heads were designated. The President,

Shubhi Vashistha and the Vice President, Ridhi Jain made sure that every member contributed

actively and the events were nothing short of perfection and excellence.

Though the planning and inception of the cell went on for almost six months, the official

inauguration ceremony of the E-Cell took place only in the month of January, 2015. Three

young entrepreneurs, namely Ms. Meeta Wasan, CEO of Doon Consulting, Ms. Akanksha

Gupta, CEO of fashion label Ganisa and Mr. Abhishek Leela Pandey, a struggling author and

Head of Research and Development Team at IMS South Campus, all visited our college shared

their enlightening journeys with our E-Cell.

Our first major event, Biznovation, the B-plan competition was held on 16th January, 2015. The

original B-plans were to be submitted online for the prelims, after which a panel of judges

selected the final six teams who were to present their B-plans within the college premises for

the final round. E- Cell saw quite a huge number of teams as participants closely competing

with each other, which was a great event for us since this was only the beginning. The event

had a number of students as audience members and the final results were eagerly awaited.

The next major event was a Leadership Pre-Summit organized by the Delhi Technological

University in collaboration with E Cell, JMC. The summit basically intended to select the best

brains from South Campus for the main Leadership Summit to be held at DTU, Rohini. It

comprised of two major portions, a speech by Apoorv Agarwal, the CEO OF Squadron Inc., a

student startup, and secondly a Business Quiz organized by the DTU students itself. They also

demonstrated a presentation about the challenges and tribulations about failing several times

as being a part of an entrepreneur’s journey, and how to emerge triumphant from these

daunting obstacles.

The concluding event organized by the E-Cell was ‘Snakes and Ladders’, a competition

organized at Jesus and Mary College’s Annual Fest, Montage. This competition had a life-size

Snakes and Ladders board game, complete with a die and spinner. Contestants from various

colleges participated in teams of two and this endeavor gathered a huge and enthusiastic

response. An entrepreneurial twist was given to the game, with business and general

knowledge questions being asked in case the contestants got bitten by a snake. The game was

thoroughly enjoyed by students and the event was successfully executed.

All in all, E-Cell JMC’s first year got widely recognized and mentioned by all colleges alike. It is

sure to get even better

with its ever-growing

experience,

achievements and long

list of upcoming events.

Stay tuned for more!

-Aditi Ahuja

(Editor-In-Chief)

WHY ENTREPRENEURSHIP?

-By Saira Ahmad

Jabious and Anthony Williams lived in a small crammed up house with their mother and eight

other family members. Every day the boys walked miles to a gas station to pump gas for tips

and earned thirty to fifty dollars a day to help support their family. One day, the Williams

brothers met Mena Lofland, a business teacher at Suitland High School in Maryland who got

them into her entrepreneurship class. The boys developed independence, grit, salesmanship

developing grit for entrepreneurship. Today, Jabious is a scholarship graduate student at

Southeastern University and operates ‘Jabious Bam Williams Art & Photography Company’.

Anthony heads a youth-mentorship program.

The world is a fascinating place, full of interesting facts that need to be discovered using

human capabilities in order to grow and sustain ourselves rightfully. Entrepreneurship is the

perfect solution to turn these facts into ideas of operation.

Entrepreneurship -King of occupations: The earliest entrepreneurs were traders and

merchants. The first known instance of humans trading was held in New Guinea around

17,000 BCE. Agriculture changed everything for humans, enabling the formation of stable

populations rather than migratory populations which led to the advent of one of the first cities.

Trade routes allowed ideas to spread. The barter system eventually led to the creation of

money, which gave way to the 'development of the very first markets, technology and hence

the start of the industrial age'. Hence, business is truly the source of origin of all occupations

that have developed and all advancements that have taken place over centuries.

Business can do wonders to the world: 'Ideas Have No Boundaries' and when implemented in

the form of a business can 'Do Wonders' like the famous entrepreneur Marc Nagger did with

the help of business.

Marc Nager is the CEO of Startup Weekend, a nonprofit organization in which Developers,

Designers, Marketers, product managers and startup enthusiasts come together to share

ideas, build products and launch an actual startup over the course of 54 hours. Business is a

way of expression of art and ideas. This can be supported by the stupendous example of

businesswoman Emily May who was a leader of the international anti-street-harassment

movement due to which she co-founded Hollaback! Her goal was to ultimately create a world

in which everyone has the right to feel safe. Joe Millers, a famous businessman rightly used the

art of entrepreneurship to establish his company, ‘Print a Forest’, which aims to plant 75 trees

for every tree used for printing on paper. Four billion pages can be turned into 40 million trees

with this gem of an idea!!

An occupation for

people with varying

interests: Yes, be it a

social thinker, an

innovator or a

developer,

entrepreneurship is for

people of all kinds with

just three things in

common- courage,

vision, and innovation.

Entrepreneurs like Steve Jobs and Bill Gates changed the dynamics of the world of technology

and communication. Social worker Dr. Mohammed Yunus of Bangladesh who started

Grameen Bank was a Nobel Peace Prize winner for establishing the Grameen Bankand

introducing the concepts of microcredit and microfinance; loans given to poor entrepreneurs to

qualify for traditional bank loans. Entrepreneurship creates the potential for anyone, from

anywhere in the world to make something of them, provide value to the society and ensure

environmental. It has the power to help lead a generational movement and to end extreme

poverty and lack of equality of opportunity in developing nations.

The bottom line: Entrepreneurial development today has become very significant; in view of its

being a key to economic development. The objectives of industrial development, regional

growth, and employment generation depend upon entrepreneurial development.

So, if you have the ability to dream, and to make a difference or if you are passionate about a

something or have a vision to better the world, then entrepreneurship is the ‘Thing' for you to

do!

THE MAGGI STORY: FROM RICHES TO RAGS

- By Prina Chopra

The product that was embraced wholeheartedly by our Indian market; the food that was probably the first thing we ever learnt how to cook; the beloved possession during the odd overworked midnight hours which filled our hungry bellies; the reason for us to stop during a long trek at those snow-capped peaks with the icy winds; the countless number of times it saved us from eating our mom’s gheeya and tori; the mesmerizing aroma which drove us into a frenzy. It was sort of a tradition. It was our “Khushiyon Waali Maggi.”

Maggi is an international brand of seasonings, instant soups and noodles owned by Nestle since 1947. In India, Maggi had an 80 percent share in the Indian markets and was almost synonymous with the term “Instant Noodles”. It contributed nearly 30 percent to Nestle’s Rs.9000 crore annual turnovers. It was widely consumed by students and young professionals, and was available in even the most inaccessible parts of the country. Over the last few weeks, this famous example of success and riches became a case study of adulteration and penury. The symbol of a deep mother-child relationship for many years-the food that mothers gave their kids with implicit trust has become a symbol of dishonesty and fraud.

It all started in May 2015, when Food Safety Regulators from Uttar Pradesh, India found that Maggi noodles had up to 17 times the permissible limit of Lead in addition to Monosodium Glutamate (MSG) in it. On 3 June 2015, the New Delhi government banned the sale of Maggi in New Delhi stores for 15 days because of these reasons. The Gujarat FDA on June 4, 2015 banned the noodles for 30 days after 27 out of 39 samples were detected with objectionable levels of metallic lead, among other things. On June 4, 2015 Assam also banned sale, distribution and storage of Maggi's extra delicious chicken noodles variety for 30 days. Some of India's biggest retailers like Future Group which includes Big Bazaar, Easyday and Nilgiris imposed a nationwide ban on Maggi. Other multiple states soon followed the ban. Finally, On June 5, 2015, Food Safety and Standards Authority of India (FSSAI) ordered a recall of all nine approved variants of Maggi instant noodles and oats masala noodles from India, suggesting them unsafe and dangerous for human consumption. If not recalled, it would have ended up seriously compromising with the health of the people of the country. Nestlé challenged this ban in the court and said that its own tests hadn’t detected the elevated levels of lead.

Since then, Nestlé, which says the noodles are safe to eat, has kept the product off store shelves despite its court action challenging the ban. The scare is a huge blow to the company, the withdrawal of Maggi noodles is estimated to cost Nestle more than Rs.320 crore. Around 1,500 workers involved in manufacturing of Maggi in India have been seriously impacted by the stoppage of production after ban of the instant noodles. Out of job, a disheartened Maggi employee even committed suicide. Currently, Nestle India is in the process of recalling and destroying Maggi noodles, which it will complete in 40-45 days. The entire Maggi fiasco in India has been the largest in the history of Nestle. Now whether “Main aur Meri Maggi” will regain or not- its lost glory is the question.Still, there’s a nostalgic sentiment entwined within this yellow package. Dear lead-laden and MSG-enriched Maggi, will you ever transform yourself and come back to us?

EY ENTREPRENEUR OF THE YEAR COMPETITION -BY SRISHTI TANEJA

“ENTREPRENEURSHIP: It’s not about ideas. It’s about making ideas happen.”

—Scott Belsky

EY Entrepreneur of the Year is the world's most prestigious business award for entrepreneurs,

with programs in 145 cities in 60 countries.

The ERNST & YOUNG Entrepreneur of The Year programme has been running in Ireland for

over 18 years. It is a global programme that is run by EY in over 50 countries, across six

continents. Despite the name, the award is not normally given to a single individual in each

competition; for example, in New York in 2013 there were 10 winners. In 2014, there were 11

United States National winners, of whom one was listed as "Overall Award Winner"

According to Ernst & Young, the Irish programme has been identified as one of the strongest

worldwide. The programme aims to acclaim Ireland’s most successful entrepreneurs via Irish

Times business profiling series and our interview series on Newstalk 106-108fm. The

programme offers continued support and connects finalists with an entrepreneurial

community. The EY Entrepreneur of the Year (EOY) programme passionately believes in

promoting entrepreneurship across our island and empowering entrepreneurs to grow their

businesses both in Ireland and around the world. The EOY programme not only ensures

national and international recognition for successful finalists and alumni but also provides an

invaluable network and business opportunity within a 350 strong alumni community.

Each year, entrepreneurs throughout Ireland are invited to enter any one of three categories:

Emerging, Industry and International. Following interviews and a judging process, 24 entrepreneurs

are shortlisted in May every year. The finalists engage in a strategic programme of activities over the

next six months including: our international CEO Retreat; executive education sessions; filming for

our TV series and culminating with our annual Gala Awards Dinner. An award is presented for each

category, and an overall winner is announced as the EY Entrepreneur of the Year

Annually, each of the overall country winners gathers in Monte Carlo, Monaco, for the annual EY World

Entrepreneur of the Year Awards. All country winners will be inducted into the World Entrepreneur Of The

Year Academy and to the elite Entrepreneur Of The Year Hall of Fame, on permanent display at Ernst &

Young's US headquarters at 5 Times Square in New York City.

There can only be 24 finalists. That tough decision is made by E&Y’s independent panel of judges, each

of whom has achieved success in his or her respective field, and each of whom cares deeply about the

continued growth of entrepreneurship. The panel consists of former winners as well.

WANNA BE A LEADER?

-By Kriti Sethi

At some point or the other in our lives, we all aspire to be a leader, right? But what does it take to be a

good leader? Have you ever pondered over this? Well, some of us are born with leadership skills; being

naturally good at taking prompt and prudent decisions, keeping people together in the midst of

challenges or simply giving good support and direction to fellow mates. But what about those who lack

such skills but wish to be a leader themselves? For them, it’s important that they develop such skills and

abilities over time, so that they can prove to be a good, worthy leader in their respective arena! So, if

you too want to be leader, then follow these points to bring out the leader in you –

1. Be a good communicator- The foremost point of focus is to develop good communication

skills. For this, you ought to be a good speaker who can put across his points properly

without offending others’, give instructions appropriately, offer meaningful advice but more

than that it is imperative that you be a good listener too. You must have the patience to

listen to what the other person has to say, and believe me; this is not as easy it seems it is.

2. Handle situations calmly – When everyone else gives up, it is the leader who serves as the

fuel to begin again with much greater courage and composure! This is the mark of an

effective leader. So, work on the habit of dealing with difficult situations with a calm and

composed mind. Instead of fixing the blame, start fixing all the problems you encounter in

your daily routine!

3. Set a good example – Yes, develop a persona that has an uplifting effect on others. For

setting a good example that the team can follow, you are not always supposed to all the

right things, but more importantly do all the things in the right way, with the right frame of

mind. Think out of the box, be sincere and honest towards your work and fellow members,

be punctual and deliver more than you say! Let your actions do all the talking. This way

you’ll be admired and looked up to by other people!

4. Take initiative- Start taking initiative in any situation. Be the kind of person who is pro

active and grabs opportunities to use them to the best. This requires prudence and risk

taking attitude. Develop an alert mind that is open to everything. Do not let your pre

conceived notions about anything hold you back from trying new things!

5. United we stand – The most important trait of a leader is how they keep everyone around

them in a team together. A leader takes everyone along by showing them the direction.

Develop an understanding attitude along with having a firm approach to keep everyone

enthusiastic and disciplined towards work. A single person taking a thousand steps will

bring less change than a thousand people taking one big step. So, give importance to inter

personal relations.

Apart from that, everyone’s individual characteristic traits will align them to work in a set direction. Follow your instincts, inherit the suggestions, and make a mark. So, GET, SET, LEAD!

THE DEADLIEST INNOVATIONS OF MANKIND

By-Simar Katari

Human beings are really dangerous to the point that some countries and governments are

working all the time on developing the deadly weapons they possess.

Guess it’s an issue of who dominates and rule the world?! And what is the most threatening

warning there? It’s the threatening of ending lives, by killing of course.

Not every invention is created with the best of intentions, and not every new technological

development is a welcome one. Even creations designed innocently can have the potential to

devastate humanity. Some destructive inventions damage the environment, while others

threaten the health and life of both humans and animals. It’s a scary fact that some

individuals, groups of people, and entire militaries will try to harness the annihilative power of

inventions to destroy their enemies and use for their own ‘good’. While the inventors of these

creations may not have intended them to be deadly, unfortunately, these are some of the most

lethal creations in all of history.

ATOMIC BOMBS

It was invented during World War II in the famous Manhattan Project led by scientist Robert

Oppenheimer. The blast was so bright, a blind girl 120 miles away claimed to see it, and it

caused a mushroom cloud of radioactive vapor to hover at 30,000 feet. This ushered in the

Atomic Age, and led to the bombings of Hiroshima and Nagasaki a month later, killing 66,000

and 39,000 respectively.

TNT

Trinitrotoluene, also known as TNT, is an explosive chemical compound that was first

synthesized in 1863 by German physicist Joseph Wilbrand. His intention was to use the

compound as a yellow dye, as its explosive properties were not discovered until 1902.

GUILLOTINE

“Off with her head!” The Guillotine was invented in 1791 by a group led by Joseph-Ignace

Guillotin, a Parisian anatomy professor. This execution device used a lunette to immobilize a

victim’s neck and a crescent blade to chop off the head.

It was thought to be a humane method of execution, but led to more violence, including

France’s “Reign of Terror” from 1793 to 1794 when as many as 40,000 were executed by the

Guillotine. It continued to be used as a method of public execution until 1977, and was retired

as France’s main form of execution in 1981 when France abolished the death penalty.

FREON/CFC'S

Scientist Thomas Midgley discovered the CFC Freon while working for General Motors in 1930.

He intended it to be a safe non-toxic refrigerant to be used in household appliances. CFCs

replaced toxic or explosive substances previously used as refrigerants in heat pumps and

refrigerators. However, Midgley’s discovery resulted in damage to the earth’s Ozone layer.

Also following are a list of corporations, had they been individual human beings, would be

locked up for life. Instead, they continue raking in the big bucks. Human rights abuses, murder,

war, eco disasters, and animal exploitation keep these evil companies raking in the green.

PHILLIP MORRIS

Phillip Morris is the largest manufacturers of cigarettes in the U.S. Cigarettes are known to

cause cancer in smokers, as well as birth defects in unborn children if the mother smokes while

pregnant. Cigarette smoke contains 43 known carcinogens and over 4,000 chemicals, including

carbon monoxide, formaldehyde, hydrogen cyanide, nicotine, ammonia and arsenic. Then

again, cigarettes make you look cool.

COCA-COLA

America's favorite soft drink, deadly? Well, even if you choose to overlook the childhood

obesity epidemic and how soft drinks market to children to get them to buy something really,

really bad for them, Coca Cola corporation has wrought devastation in India, where its

factories use up to one million liters of water per day, leaving tens of thousands of nearby

residents dry during the drought months. Then the factories dispose of the wastewater

improperly, contaminating whatever water is left. A lawsuit in 2001 accused Coca Cola of

hiring paramilitaries in Columbia which suppressed unionization in the cola plant there through

intimidation, torture and murder.

WOMEN ENTREPRENEURS - A REVOLUTION

By- Vipasa Sood

There were times when women were confined to the four walls of houses performing household

activities. They were generally perceived as home makers and little to do with economy or commerce.

Modern times have witnessed a plethora of changes in societal activities. Among them the most

significant and pertinent is woman liberation and empowerment. These encourage women to have an

independent occupation and stands on their legs. In Modern India, more and more women are taking up

entrepreneurial activity especially in medium and small scale enterprises. Today, women entrepreneurs

represent a group of women who have broken away from the beaten track and are exploring new

avenues of economic participation. Among the reasons for women to run organized enterprises are:

their skills and knowledge, their talents, abilities, creativity in business and a compelling wish to do

something of their own. In the last couple of decades, there has been a significant growth in female

entrepreneurs who are becoming increasingly visible and successful in the professional and public

sphere. It was also observed that women have been starting businesses at a higher rate than men for

the last 20 years. The key changes in women entrepreneurs over the last few decades have been

conspicuous. During the Fifties, compulsive factors led to creation of women entrepreneurs, whereas, in

the course of the Sixties, women began to aspire but also accepted social and cultural traditions.

Women in the next decade opened up new frontiers for themselves. They not only had aspirations but

ambition as well. In the Eighties, women were educated in highly sophisticated, technological and

professional education institutions. They became equally contributing partners to all kinds of

businesses. It was for the first time in the Nineties when the concept of best heir, rather than male heir

was talked about. Since the 21st century there has been a drastic change in the status of women in the

society. Women have been breaking all barriers and scaling new heights.

The greatest deterrent to women entrepreneurs is that they are women. A kind of patriarchal – male

dominant social order is the building block to them in their way towards business success. Male

members think it a big risk financing the ventures run by women. The financial institutions are skeptical

about the entrepreneurial abilities of women. The bankers consider women loonies as higher risk than

men loonies. Having primary responsibility for children, home and older dependent family members,

few women can devote all their time and energies to their business. The financial institutions discourage

women entrepreneurs on the belief that they can at any time leave their business and become

housewives again. The result is that they are forced to rely on their own savings. Despite these odds

women have time and again proven themselves, but still, a lot needs to be done in order to provide

women with a democratic and egalitarian platform. Efforts are being made to coordinate with the

enterprise activities of women and providing them utmost financial, moral, and psychological support

by various institutions working within the economy and world-wide.

The government must evolve appropriate policies to help women entrepreneurs. Networking facilities

must be provided as well as adequate entrepreneurship awareness training should be provided using the

help of local NGOs. Credit facilities must be made available and marketing help must be provided. All

these will help foster a culture of entrepreneurship among women in India.

BUSINESS CROSSWORD TRIVIA

ACROSS:-

2. Before the Indian budget process begins, this Indian sweet is prepared and served to all the

officials.

5. This co. launched a digital payment and purchase solution app called PayZapp.

6. This online shopping based portal has decided to become an only app based seller.

10. This food chain has introduced edible coffee cups ‘Scoffee’.

11. This institution which provides coaching services to a new entrepreneur or a startup is

known as business -------------.

13. This is the tagline of the famous travelling site ‘makemytrip.com’.

14. This particular game of Microsoft completed its 25 years recently.

15. James Bond will drive this car in his next film ‘Specter’.

17. This brand outdid McDonalds and Dominos in the Indian market and the same brand was

also banned by the US Food Regulator FDA.

18. What is the new name of Headlines Today?

DOWN:

-1. This celebrity refused a Fair and Lovely advertisement recently.

3. This company opened an all women operated outlet at Andheri, Mumbai on International

Women’s Day.

4. This company used to sell noodles and now is a famous mobile phone manufacturer.

7. The Indian Prime Minister inaugurated the first branch of which bank in Singapore?

8. He was awarded the Asia Pacific Entrepreneur of 2014.

9. Snap deal acquired this company recently.

12. symbolizes the famous brand -----------.

16. This is the symbol of ‘Make in India’ campaign.

1

2

3

4

5

6

7

8

9

10 11

12

13

14

15

16

17

18

Answers: 1.Kangana Ranaut, 2.Halwa, 3.Chicago Pizza, 4.Samsung, 5.HDFC, 6.Snapdeal,

7.ICICI, 8.Punit Goenka, 9.Paytm, 10.KFC, 11.Incubator, 12.Cardillac, 13.Dil Toh Roaming

Hai, 14.Solitaire, 15.Alpha Romeo, 16.Lion, 17.Haldirams, 18.India Today

K

H A L W A C

S N H D F C

J A B O N G G I

M A C

S N A

I U P P A G

K F C I N C U B A T O R R O

I G N Y C A P

C D I L T O H R O A M I N G H A I

S O L I T A I R E T M R A Z

G D U Z

O I T A

A L P H A R O M E O L

N L L

K H A L D I R A M S

I N D I A T O D A Y C O

N

CREDITS

Right from the idea of publishing E-Novation, to brainstorming for all the compilations, to

finally bringing it online, it has not been done single handedly. E-Novation is a combined and

concerted effort of the whole team of Entrepreneurship Cell, JMC and here I present to you the

core contributors:

Editors-In-Chief: Esha Agarwal

Aditi Ahuja

Cover Page & Formatting: Malaika Khurana

Editorial Team: Simar Katari

Kriti Sethi

Creative Contributors: Saira Ahmad

Prina Chopra

Srishti Taneja

Vipasa Sood

Harleen Pasricha

Nainika Saraswat

Office Bearers: Shubhi Vashistha (President, E-Cell)

Ridhi Jain (Vice President, E-Cell)

Arooshi Madan ( General Secretary, E Cell)

Himanshi Arora (Treasurer).

Staff Convenor: Ms. Minakshi Mitra, Commerce Department, Jesus and Mary College.

Mail us your feedback at: ecelljmc@gmail.com

Follow us on fb: https://m.facebook.com/ecelljmc

Follow us on Instagram: http://instagram.com/ecell.jmc

Way To Go

Team E Cell!