Inside

Clearing Myth in Business

Team Leaders

Authentic Leadership

Nostalgia

Mobile...

Ponder...

e-Panorama 14th Apr 07. Year2,Vol.14Newsletter of Bharuch District Management Association

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Clearing Myth in BusinessLeslie McKernsMcKerns Development

One of the most distressing things to anyone in marketing, publicity,promotion or advertising is the perception to think they are all the same,and that they are all sales. They each have different goals, techniques,products and outcomes. Although it may be desirable to be using allelements of marketing, publicity and promotion as essential tools inyour business kit, there will be times that these disciplines and tools aresequential not overlapping.

Marketing is about product placement and positioning. Marketing activities are notalways sales, as it is everything that leads to the sales. Marketing defines who youare and contributes to the perception and management of your brand. Marketingactivities and products can include networking, advertising, speaking, identifyingleads, one-on one meetings, proposal generation and closing. Marketing will have asay in all the ways that your audience perceives your brand, including how you lookand what you say to your market.

Publicity is about press and other media including magazines, newspapers, tradeand financial papers, television, radio, internet blogs, viral word or mouthrecognition, newsletters and webzines. The goal is to generate non-fee basedrecognition. The outcome of publicity is attention, visibility, market sharerecognition and emotional connection with your brand. Publicity is gained throughthe hiring and activities of a Publicist. Techniques include integrating core messagesand corporate goals, and introducing them to the media through high interest storiesfor their readers. Products used in publicity include press releases, feature stories,and interacting with marketing in circulating attention getting direct mail such aspostcards and newsletters.

Promotion is a huge umbrella that can include all of the above, as well as radio,street teams, mailers, posters, booth and trade show participation, parties, events,charitable activities, sponsorships, product endorsements and tie-ins, productproduction and branded merchandise or activities around brands and brandedmerchandise.

Advertising is a product. Advertising is most likely used in Marketing andPromotion, as it is fee based.

Leslie McKerns

Related Articles: Marketing & Business Development - Refer ePanorama issue 13 Right Pricing for Better Profits - Refer ePanorama issue 10

e-Panorama 14th Apr 07. Year2,Vol.14Newsletter of Bharuch District Management Association

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Team Leadersin Successful & Professional Organisation

(Views of most successful and revered Bill Gates and Narayan Murthy)

You are honest & straight forward. Your success dependsheavily on the trust of others. You never compromise with yourhonesty & integrity.

Put your people first. The bottom line about being a goodmanager is this: If your employees don't perform well, youdon't perform well. Every good manager must learn how totrain, support and motivate his or her employees. If you don'ttake the time to support your staff and ensure their needs arebeing met, all of your work will be useless. After all, saysMoore, "If you don't develop your people, you have nothing."

Being a manager you need to involve your team members inwhatever you do. You dont exclude others because they lackcertain attributes. To become an effective manager learn totap & develop people.

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Effective managers establish a system of values. Youhave to make yourself accountable to people in authority.Effective managers understand that no good ever comesout of authority without accountability.

Keep your employees within the loop. Inform them of alldecisions that will affect and be affected by their work.Dont treat them as mindless machines that are used onlyto get the job done.

Never try to show discrimination in group. If somebody isnot competent try to make them learn. Treat everyoneequally in group

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A manager has to be very ethical. He is the face of theteam. His subordinates & team members will pay himregard only if they find their leader ethical.

You should have strong convincing power. You dont haveto impose something forcibly rather than try to be logicalin your approach. If your logics are correct, you canconvince people.

You have to council people. Many times people are filledwith negativity due to one or other reasons, in that caseyou have to play the role of a counceller. If somebody isnot performing well in that case also you can council them.

( based on presentation forwarded by Ms. Sheela Mistry,Insight Associates.)

Related Article:

Development of Future Executives, refer ePanorama-11

e-Panorama 14th Apr 07. Year2,Vol.14Newsletter of Bharuch District Management Association

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Authentic Leadership Leaders of corporate have the responsibility of representing their organisation to theirstakeholders and media.They are often heard making statements about their organisation,which might be quite different from the reality read more

Authenticity as a quality is sought in any field. Whenever a statement worth listening to ismade, the first question that comes to the listener's mind is how authentic is the statement.Authenticity is about being genuine.It is about how close the reality is to the speech andhow close the actions of a corporate are with its rhetoric.

In the corporate world, leaders are often found making statements about the mission,vision, values and culture in their organisation. They even spend hours drafting thesestatements. However, the reality in most cases seems to contradict what is said. Thisseldom implies that corporate leaders are trying to cheat the stakeholders while making afast buck in the bargain. Of course, cases like Enron do come up occasionally. Thecontradiction, seems to be due to two major reasons:

Conflict of interests: Leaders especially in public owned organisations come with aresponsibility to their shareholders. They are often under pressure to maximise profits andshare value, irrespective of ruinous effects an action might have on the culture, employeesor customers of the organisation. Corporate leaders also need to make the organisationthey represent look good. This causes them to make superficial statements aimed more atpublicity than is indicative of reality in the organisation. A corporate leader who speaks ofthe organisation following a flat structure with no hierarchy, when both the size andsystem of production actually require a certain hierarchy ; or a leader who goes overboardspeaking about the wonderful working environment in the organisation, while severalrounds of employee layoff are being carried out exemplifies this. Is it then a matter ofsurprise to find employees getting cynical about the leaders statements on values, cultureand vision?

Hence, leaders willing to face the inescapable and unpleasant realities in business andpresent it to the stakeholders in an uncompromisingly honest way are required. The truthmay be painful but at least it is not deceiving. Ultimately, this approach does tend to pay.

Losing touch with vision and core values: Another reason for the contradiction betweenaction and statements is that corporate leaders have somewhere down the line lost theirway. Probably they have lost touch with the vision and core values of the organisation andso the actions in the organisation are no more aligned with them. It is not that thecorporate leader is speaking something false when he speaks about the vision and corevalues of the organisation. He truly believes in them. However, over a period, certainpolicies and practices that undermine the vision and core values of the organisationdevelop. The need is not for the organisation to make fresh statements on their values andvision. It is to rediscover the basic guidelines that had been set for the organisation andreinforce them so that they bring back alignment between statements and action.

The mission statement of the Granite Rock Company is "continuous improvement incustomer satisfaction". The statement seems fine except that the company has gone a step

e-Panorama 14th Apr 07. Year2,Vol.14Newsletter of Bharuch District Management Association

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further to reinforce the statement. It tells its customers to deduct from the invoice any partof the order they are not satisfied with and pay for the rest. No wonder Granite RockCompany is a Baldrige award winner

Similarly, 3M have as its core values "sponsoring innovation and protecting the creativeindividual". However, what differentiates 3M from others is that it has built in mechanismby which these values become a reality. 3M requires divisions to generate 30% of theirrevenues from new products developed in the last four years.Similarly it expects itsscientists to spend 15% of their time on new initiatives that attract them.

Such measures do not allow the vision statements and core values of an organisation frombecoming defunct. They bring them to life.

Corporate leaders have the responsibility of representing their organisation to theirstakeholders and to the media.They are often heard making statements about theirorganisation, which in reality are not followed. Leaders need to align their organisationwith the stated vision and core values and be uncompromisingly honest about theinescapable realities in the organisation and business. The leader may find this a difficulttask, but in the long run this approach will be rewarding. This is because authenticity isstill valued in business!

(Inputs From: Ms. Sheela Mistry,Insight Associates.)

Anyone who thinks he is indispensable

should stick his finger

into a bowl of water and notice

the hole it leaves when it's pulled out.

The biggest guns in the company are

the ones that haven't been fired.

e-Panorama 14th Apr 07. Year2,Vol.14Newsletter of Bharuch District Management Association

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Nostalgia According to today's regulators and bureaucrats, those of us who were kids in the 60's, 70'sand early 80's probably should not have survived, because our baby cots were covered withbrightly colored lead-based paint which was promptly chewed and licked. We had nochildproof lids on medicine bottles, or latches on doors or cabinets and it was fine to Playwith matchboxes!

When we rode our bikes, we wore no helmets, just chappals and fluorescent sticker on ourwheel guard. As children, we would ride in cars with no seat belts - riding in the passengerseat was a treat.

We drank water from the garden hose and not from a bottle and it tasted the same.

We ate chips, bread and laddoos and drank sugarcane juice with added sugar in it, but wewere never overweight because we were always outside & playing. We shared one drink withfour friends, from one bottle or glass and no one actually died from this.

We would spend hours riding cycles without support wheels and then went top speed downthe road, only to find out we were not still so confident on the bike!!!

After running into stinging bees / thorn bush a few times, we learned to solve the problem.

We would leave home in the afternoon and could play all evening, as long as we were backbefore it got dark. No one was able to reach us and no one minded.

We did not have Play on PC and play stations or X-Boxes, no video games at all. No 99channels on TV, no videotape movies, no surround sound, no mobile phones, no personalcomputers, no DVDs, no Internet chat rooms. We had friends - we went outside and foundthem.

We played with marbles on the main street without footwear and sometimes that road reallyhurt! We fell out of trees, got cut and broke bones but there were no law suits. We had full onfist fights but no prosecution followed from other parents.

We played chap-the-door-run-away and were actually afraid of the owners catching us.

We walked to friends' homes. We also, believe it or not, WALKED to school; we did not relyon mummy OR daddy to drive us to school, which was just round the corner.

We made up games with sticks and pebbles.

We rode bikes in packs of 7 and wore the same shoes all summer!

The idea of a parent bailing us out if we broke a law was unheard of...They actually sidedwith the law.

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This generation has produced some of the best risk-takers and problem solvers andinventors, ever. The past 50 years have been an explosion of innovation and new ideas.We had freedom, failure, success and responsibility, and we learned how to deal with itall. And you're one of them. Congratulations!

Pass this on to others who have had the luck to grow as real kids, before lawyers andgovernment regulated our lives, for our own good. For those of you who aren't old enoughthought you might like to read about us?

This,friends,is surprisingly frightening...and it might put a smile on your face:

The majority of students in universities today were born in 1985...They are called youth.

a.. For them, there has always been only one Germany and one Vietnam .b.. AIDS has existed since they were born.c.. CD's have existed since they were born.d.. Michael Jackson has always been white.e.. They believe that films such as Devdaas were written recently.f.. They can never imagine life before computers.g.. The joy of watching TV together with the entire neighborhood.h.. They cannot believe a black and white television ever existed.i.. And they will never understand how we could leave the house without a mobile phone

Now let us check if we're getting old...

1.. You understand what was written above and you smile.

2.. You need to sleep more, usually until the afternoon, after a night out.

3.. Your friends are already married with grown up kids or some may even be having grand children!4.. You are always surprised to see small children playing comfortably with computers.

5.. When you see teenagers with mobile phones, you shake your head.

6.. You meet your friends from time to time, talking about the good old days, repeating again all the funny things you have experienced together.

7.. Having read this, you are thinking of sharing it to some other friends because you think they will like it too...

Yes, we're getting old!

(inputs from Mr. Mukesh Mehta, Heubach Colour )

e-Panorama 14th Apr 07. Year2,Vol.14Newsletter of Bharuch District Management Association

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maaobaa[la kivata

(Courtesy Mr. B J Lathigara, GNFC Ltd.)

Click/Copy the link below to watch interesting film on Internet

http://www.youtube.com/watch?v=nhwIFbB5iuo

e-Panorama 14th Apr 07. Year2,Vol.14Newsletter of Bharuch District Management Association

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...Ponder...

Teamwork is a lot of people doing what I say.

A good executive is a person who will share the creditwith the person who did all the work.

A man's intelligence does not increase as he acquires power.What does increase is the difficulty of telling him so.

[D. Sutton]

If everyone likes you, you must be doing something wrong.

[Phil Simborg]

I can not give you the formula for success, but I can give you the formula for failure:

try to please everybody.

The lion and the calf shall lie down together but the calf won't get much sleep.

[Woody Allen]

When the cat and the mouse agree, the grocer is ruined.

[Persian proverb]

I don't like money but it quiets my nerves. [Joe Lewis]

e-Panorama 14th Apr 07. Year2,Vol.14Newsletter of Bharuch District Management Association

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::Editorial Committee::

ChairmanMr. Jayen Mehta, GNFC Ltd.

MembersMr. Mukesh Mehta, Heubach Colour,

Ms. Sheela Mistry, Insight Associates, Mr. G.M. Patel, GNFC Ltd.

Dr. M.S. Patel, GNFC Ltd.

ePanorama Advisory committeeMr. R P Vyas -President,

Mr.Kamlesh Udani -Past President, Mr.Ashok Panjwani -Vice President,

Mr.K A Shah - Vice President Bharuch District Management Association

601/602 Vaikunth Township, Opp: Polytechnic College

Bharuch - 392 002 Gujarat - India: +91 2642 228190

Fax: +91 2642 226619

To send your feedback, suggestions and articles to Jayen@GNFC.IN

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