e-Publishing

Praveen Pinjani

Presented by:

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“The most significant development in publishing

since the paperback and Gutenberg Press”

e-Publishing

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Scope of the presentation

Definition

History of e-Publishing

Process Of e-Publishing

Author Publisher Retailer Reader

Advantages

Shortcut Processes

Future

Death of Books?

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e-Publishing - the digital creation and distribution of electronic content, including printed materials, music, video and software.

e-Publishing

Nutshell : Distributing information via computer instead of any other media.

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Publishing and Printing

Publishing

Creation and edition

Graphic Input and manipulation

Composition

Output

Printing

Multiple Outputs

Reaching the Consumer

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In History :

“Pen became mightier than sword”

Then Printing Press

“caused major revolution in the world of Publishing”

e-Publishing – How it all started

Now

“Evolution of e-Publishing is causing a major revolution World Wide”

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1971 – Project Gutenburg

With digitalization of ‘Declaration of Independence’

Late 70’s – Bob Gunner’s Mind Eye ePublishing Company published “fan-Zines” comics and distributed from local BBS. Later moved to Website.

1986 – Serendipity Systems – First HyperText Fiction published electronically. (DOS based)

1987 – Eastgate Systems – published Afternoon by Michael Joyce- First HyperText Fiction on Floppies

1990 – Galuszka designed first E-book display program called

PCBOOK –1990 with PgUp and Dn functions.

e-Publishing – How it all started

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1993 – BiblioBytes – sold first e-Book on Internet and created first Financial Exchange System for Commerce.

1994 – Fiction Works – Started publishing Audio Books over the net.

1994 – First Electronic Book on CD

1998 – Mass Publishing

1999 – Stephen King introduced the concept of Self Publishing – The Plant bought in a profit of $463832

2000 – Random House announced Modern Library over the net.

e-Publishing – How it all started

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e-Publishing – The Conceptual Process

Author/Artist

e-Publisher

e-Tailer

ReaderCreate

Identify

Package

Protect

Distribute & Sell

Clear Rights & Permission

View/Play

Read

Pay

e-Publishing

Author/Artist

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“There are 24 million creative writers in the United States, less

then 5% of whom are published”

e-Publishing

Melanie Rigney

Wired -April 22, 2000

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e-Publishing –Creation of Content by Author

e-Books

e-Zines and Online Magazines

e-Mail Publishing

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e-Publishing – e-Books

Electronic Books or e-Books are books in computer file format(0’s and 1’s) and are read on all types of Computers , including handheld devices designed specifically for reading e-Books.

E-Books give authors freedom to explore small niche markets and to bring readers original creative books, unlimited by genre lines, market size and print capabilities.

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e-Publishing – e-Books

In digital format : e-Books enjoy

Storage capabilities

Distribution – upload and download & Cost

Multimedia

Environmental benefits

Portability

Students, Travelers, Lawyers, Physically challenged

& sight impaired benefit

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e-Publishing – e-Books

What can you read :

Fiction & Non Fiction Literature

Classics & Populars Poetry & Drama

TextBooks Religon

and much more ……

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e-Publishing – e-Zines

e-Zines or Electronic Magazines – collection of digital content covering a wide range of topics distributed electronically over the Web.

e-Zines give independent writers the chance to vocalize their opinions about varied topics.

e-Zines feature content about entertainment, politics, science, sports and celebrities.

BesteZines.com

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e-Publishing – e-Mail Publishing

e-Mail Publishing or newsletter publishing is a popular choice among readers who enjoy the ease of receiving news items, articles, product offerings, and short newsletters in their mail boxes.

e-Publishing

Publisher

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e-Publishing –e-Publisher

Identify

Package

Protect

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e-Publishing – e-Publisher – Identify

Traditional Publishers identify the author whose work they will publish, based upon work, market and profits.

Eliminated in e-Publishing as these factors or considerations are no more important.

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e-Publishing – e-Publisher – Package

Content from Author Formatting

Conversion to Readable format

Readable Format

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e-Publishing – e-Publisher – Package

Content from Author

HTML

Word Processor

Page Layout

Content from author can also be on Paper.

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e-Publishing – e-Publisher – Package

Formatting

Style, Fonts, Image Editing

Breaks, Paragraphs

Tables, Borders, Page Layout

Cover Graphics, Illustration

Dynamic Media, Special Effects

INTERACTIVE PUBLICATIONS

The author’s material now looks like a Book etc.

Content Management

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e-Publishing – e-Publisher – Package

Conversion to Readable format

Considerations :

The Reader Software preferred by consumer

The device used for Reading

Transfer of documents

Length of Documents

Multimedia Elements

Most Readers answer all or majority of considerations

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e-Publishing – e-Publisher – Package

Common Readable Format

Reader name File Format Supported Platforms

Adobe Acrobat

PDF Windows, Mac, Palm, GlassBook Reader, EveryBook Reader

Microsoft Reader

LIT Windows, Pocket PC, eBookMan

NetLibrary NKS Windows

Peanut Press PDB Palm, Handspring, Pocket PC

Gemstar eBook

RB Gemstar eBook Device

SoftBook SoftBook Device

Some others not so popular – hiBuilder - .kml, MobiPocket - .prc, Qvadis – Express Reader

Example

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e-Publishing – e-Publisher – Protect

While the demand for digital content grows, however, so does the potential for its unauthorized use.

Digital media files can be easily copied or compressed into smaller files without the owner’s consent- then effortlessly distributed across the Web for others to use. Copyright and privacy issues.

For publishers to comfortably distribute content electronically, there must be a

Secure System in place that ensures content is protected from illegal distribution.

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e-Publishing – e-Publisher – Protect – Secure System

Content OwnerDigital Content +Encryption Key

Lock/Encrypt Content

Consumer Purchase

Encrypted Content + Key /License

View Digital Content

License House or e-Tailer

Key Information

The encryption of file in DRM lies with Publisher. DRM explained later…

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e-Publishing – e-Publisher

Some major e-Publishers

Xlibris aGoodBook

BookonScreen Iuniverse

BookZone FictionWorks

CharmWrite 1st Books

BookBooters LionHeart

MightyWords closed their shop in January, 2002?

e-Publishing

e-Tailer

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e-Publishing –e-Tailer

Distribute and Sell

Clear Rights and permissions

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e-Publishing – e-Tailer

e-Tailer plays an important role in the process of e-publishing.

Acts as a liaison between Publisher and Consumer

Secures and delivers the digital content.

Provides storage, administrative and technical support services.

Establishes payment gateway

Markets the Digital Content

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e-Tailer can distribute the digital content in number of ways

Over the Web

e-Mail

On CD or other removable media

Web Distribution is the most Common method used for distribution of digital contents.

Ex: Online Book Stores

http://www.bn.com/

e-Publishing – e-Tailer – Distribute

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e-Tailer provide an simple easy to navigate front-end system for posting and display of digital content.

e-Publishing – e-Tailer – Distribute

Site Based Systems integrated into authors website

Granular System Selected information from whole

Single Title Listings Market Place

Websites allow consumers to establish membership, shop for digital content, pay for transactions and download digital content.

Retailers provide publisher with statistics such as number of downloads, times of downloads, and pertinent consumer information.

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e-Publishing – e-Tailer

Different kinds of e-Tailers

Traditional Booksellers

General Stores

e-Library

Self Websites – of Authors

Publishers

Retailers

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e-Publishing – e-Tailer

Traditional Booksellers

Barnes & Nobles

Powells

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e-Publishing – e-Tailer

General Sites

Amazon.com

Lycos.com

Yahoo.com

Adobe

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e-Publishing – e-Tailer

e-Library

eBrary.com

Net Library

Bibliomania

Questia

BartlebyPhysical Libraries :

University of Washington

DartMouth College

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e-Publishing – e-Tailer

Self Websites – of Authors

Stephan King

John Grisham

Ayn Rand

Robert Ludlum

Michael Crichton

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e-Publishing – e-Tailer

Publishers also sell digital content on their websites

Random House

Pearson

Prentice Hall

Peanut Press

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e-Publishing – e-Tailer

Retailers

eBookHome eBookmall

eBookad

eBooksnBytes

Gemstar

eBookStand

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e-Publishing – e-Tailer – Clear Rights & Permissions

Digital Rights Management is a system of IT components and services that strive to distribute and control digital products.

Retailers integrate DRM technology into their web commerce system to permit the smooth, secure and trusted movement of digital products to authorized consumers.

‘Right expression’ – each digital right expression specifies a combination of what rights are available for what time period, under what access conditions and for what fees.

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e-Publishing – e-Tailer – DRM Work flow

A Digital file is born – created by a author

Emblazoned with the copyright owner’s digital watermark.

The file is encrypted and stored on a content server. Encryption generates an e- license(comprising decryption key and business rules)

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e-Publishing – e-Tailer – DRM work flow

The encrypted file finds its way to users hard disk, or e-Tailer’s website. The user can view first few pages or for a few minutes without a license.

Until the user subscribes to the license. For a fee license is provided to the user to view the whole file and download it.

The payment server and license server authorize the payment and provide the user with the decryption key.

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e-Publishing – e-Tailer – DRM work flow

The key unlocks the file only on the user’s computer. To play it on a portable device or burn on a CD additional fee is required.

The digital file can be copied and distributed but receivers will only be able to view the first few pages or for a few minutes till they subscribe.

In P2p networks also distribution is restricted to few pages or few minutes. .

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e-Publishing – e-Tailer – DRM work flow

A DRM equipped reader application can track user behavior – like data on other files, times played, at what time of the day – and feed info back to the service provider.

Implications for Marketing

The file remains playable till the terms of the license expire and user pay further fees for the services.

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e-Publishing – e-Tailer – DRM work flow

DRM specifies Multi-Tier rights

Publisher to Retailer - Issue – issue the right to issue an usage license

From Retailer to consumer rights specification Play, Print

From Peer to Peer rights specification Loan, Transfer

Downstream Rights Specification - License

Upstream Rights Specification - Royalties

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e-Publishing – e-Tailer – Clear Rights & Permissions

XrML – Extensible Rights Markup Language

Provides a universal method for specifying and managing rights and conditions associated with digital contents. XrML has its roots in Xerox Palo Research Center.

Using XrML, anyone owning or distributing digital contents can identify the parties allowed to use those, the rights available to those parties, and the terms and conditions under which those rights can be exercised.

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DRM vendors

Contentguard Inc. – Microsoft & Xerox

Adobe Systems

GlassBook Inc. - now acquired by Adobe

Softlock.com

InterTrust Technologies Corp.

e-Publishing – e-Tailer – Clear Rights & Permissions

e-Publishing

e-Reader

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e-Publishing –e-Reader

View

Read

Pay

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e-Publishing – e-Reader – View

Try before you buy model

Websites showcase the titles

Specific Search engines

Personal Bookshelf on website

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e-Publishing – e-Reader – Read

Digital Content can be read on Desktop, Laptop, Handheld, Palmtops or Dedicated Reading Devices.

DeaskTop/ Computer Screen/ Laptop

The Adventures of Sherlock Holmes

Don’t gel with the idea of leisure reading

Desktop/ PC not handy

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e-Publishing – e-Reader- Read

Dedicated Readers

Gemstar REB1100Gemstar REB1200

About the size of a paperback with a 5.5" diagonal monochrome screen. Touch screen display. Backlit for easy reading in the dark. Adjustable font size. Built in 33.6k bps v.34 modem. Rechargeable battery allows for 20-40 hours of

continuous use.

About the size of a hardcover book with a 8.2" diagonal full-color screen. Touch screen display. Backlit for easy reading in the dark. Adjustable font size. Built in 56k modem and Ethernet connection. Rechargeable battery allows for 5-10 hours of continuous use.

$599

$299

RocketBook and Softbook reading devices are part of Gemstar.

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e-Publishing – e-Reader- Read

Dedicated Readers

HieBook H210

Franklin eBookman

This next generation eBook Reading Device comes with the following features and includes a 32mb SMC card. 480 X 320 pixel touch screen LCD display with 16 shades of gray (5.6 inches diag.). 16 MB of onboard RAM. Read eBooks or take your own documents with you (read HTML and Text files) Listen to your MP3 tunes Store your addresses and schedules Draw pictures Built-in handwriting recognition allows you to take notes

The EBM-911 is the flagship of the eBookMan line. It has a backlight, a USB cradle, 16 MB of memory and a sturdy, black, metal case. Large 240x200 display for a great reading experience.Organize with Date Book, Address Book, ToDo Book Multimedia Card expansion slot for additional memory.

$129-199

$249

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e-Publishing – e-Reader- Read

HandHeld Computers

Hewlett Packard Jornada 568

Palm m515 Color Handheld

Color Pocket PC with 64 MB of RAM with Microsoft's Pocket PC 2002 operating System.Built-in CompactFlash slot lets you add memory & accessories.Vibrant 16-bit color display provides clear view indoors and out.Rechargeable lithium-polymer battery lasts 14 hours.Store and edit data, browse the Internet, check e-mail with powerful Pocket PC applications

Bright and easy-to-read TFT color screen with support for over 65,000 colors.Built-in 16 MB memory stores thousands of contacts, appointments, to-do items, and notes.Expandable via Secure Digital and MultiMedia cards--add memory, applications, and content. Features Palm OS 4.1, USB cradle, rechargeable battery, and add-on applications including Documents to Go, MultiMail, and Palm Reader.

$399

$549

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e-Publishing – e-Reader- Read

PDAs

Handspring Visor Pro

Sony Clie PDA

With 16MB of memory—the most memory available in a Palm OS® handheld—Visor Pro will help you do everything like a real pro. It has unbelievable storage capacity and thanks to the Springboard™ expansion slot, infinite expandability—with over 50 expansion options available today. Plus, it's totally rechargeable—how convenient is that.

•320 by 320 dpi color LCD display.8 MB built-in memory. On-screen keyboard entry. Expansion slot. Palm OS 4.0S operating system; uSB HotSync Cradle, stylus, AC adapter, and protective cover included

$349

$229

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e-Publishing – e-Reader- Read

Many more brands are available in these categories with different features and prices.

A comparison of various devices can be found at eBookmall.com

e-Publishing

Advantages

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e-Publishing – Advantages

Advantages to Publisher

Reach Global market

Low Risk , Production Cost, Overheads, Inventory levels

Immediate delivery and payment

Easy Updating of books

Easy reprints

Protected Work

Most Important – Better Dollar returns.

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e-Publishing – Advantages

Advantages to Writer

Higher royalty rates

Global Markets

Multimedia and special effects

Good starting ground

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e-Publishing – Advantages

Advantages to Readers

Storage space

Wide variety

Low purchase price

Updated versions

Over all Environmental benefits.

e-Publishing

Shortcut Processes Print on Demand (POD)

Self Publishing

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e-Publishing – Print on Demand

Print On Demand(POD) technology is a process that allows a complete book to be printed and bound in just within a few minutes.

Print on Demand is simply printing on paper from a digital file, a book or magazine only when it is needed and in the quantity needed.

The majority of POD material is out of print text or less popular titles such as academic papers or back issues of magazines.

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e-Publishing – Print on Demand - Advantages

No Storage & Distribution cost

High Break even point for traditional publishing

Speed of Printing

Low Risk - Market testing and Niche markets

Continuous improvement – Quick revisions

Print on Demand Services

www.xlibris.com, BookPublisher

www.Ipublish.com - out of business- why?

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e-Publishing – Self Publishing

Self Publishing Services

Word Association, AboutBooks Inc., Phoenix Publishing Grp

Why? Real publisher not interested because of commercial reasons

Who? The responsibility for providing the necessary capital, camera-ready art work, marketing, distribution, order fulfillment, and public relations lie with the author.

Difference? The critical difference here is that in self publishing the author has complete control over content, style, book packaging, and the markets to distribute to

How? Help from Service providers

e-Publishing

Future of e-Publishing

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e-Publishing – Future of e-Publishing

Digital content distribution would allow students to get most up-to-date information and easily updated course materials.

Custom course materials can be made from chapters from different books.

College Textbooks

Imagine getting rid of those 10 pound heavy books and having everything available in an electronic, fully searchable format that can be read on palm devices.

Load of heavy backpacks…

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e-Publishing – Future of e-Publishing

Anyone with the technology and some basic skills can publish their creative writings on the web.

Writers are finding it easy to either to self publish their writings or entice publishing companies to take risks that would not have been viable in the past.

Everyone a Publisher

Digitization is having a democratizing effect on our culture, giving everyone a public voice and an opportunity to participate

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e-Publishing – Future of e-Publishing – e-Ink

Almost Paper experience

Two companies are developing – E-Ink , Cambridge and Xerox, Palo Alto.

Components :

Millions of tiny microcapsules

An Ink or oily substance filling the cavity

Pigmented chips with negative charge floating inside the microcapsule

Pigmented chips are of 2 color Black and white with different charge for them.

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e-Publishing – Future of e-Publishing – e-Ink

To form a display eInk is printed onto a sheet of plastic film that is laminated to a a layer of circuitry. The circuitry forms a pattern of pixels that can be controlled with a display driver.

When a negative field is applied, the white particles move to the top of the microcapsule and are visible to the user. At the same time opposite charge pulls the black particles to the bottom of the capsule.

Microcapsules are suspended in a liquid carrier allowing them to be printed on any surface – glass, plastic, fabric etc.

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e-Publishing – Future of e-Publishing – e-Ink

Key benefits of eInk

Superior Look – contrast, angle and bright display

Versatile – printed on any surface

Low Power – display image in power off mode also

Extended Technology – PDA’s Cell phones and lot more

E Ink

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e-Publishing – Future of e-Publishing – Projections

According to a new report from IDC, demand for digital books will build quickly over the next several years. From US$9 million in 2000, US consumer digital book revenue may leap to US$ 414 million in 2004.

eBook Revenues 2000-2005

$500m

$1.5b

$2.5b

$3.5b

2000 2001 2002 2003 2004 2005Academic/Reference Material for PCs and PDAsTrade Material for PCs and PDAsDevice specific ebooks

Forrester Research, December 2000

Online Survey on ebooks

e-Publishing

Death of Books ?

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e-Publishing – Death of Books?

Does e-Publishing means Death of Books as we know them over the centuries – pages of parchment inked over with text or images and bound by a front and back cover.

Perhaps…

More conservative forecasters look for the co-existence of old and new, expecting paper and print to survive this oncoming wave of technology in much the same way radio has survived television – the printed book may take a subordinate role, but it will still have its place… .

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e-Publishing – Death of Books?

People love paper – they need to be able to “curl up” with their books , take them into the bathtub, love the freshness of a morning newspaper and they still need paper copies of their favorite web-article.

This is “comfort zone”.

Eventually, I think we will get beyond this paper clinging mindset to embrace an electronic world…

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e-Publishing – References

Books

ISBN - 0130194654

ISBN – 0130175455

ISBN – 0805829180

ISBN - 0130323640TextBook

Websites 1stbooks.com

Adobe .com Amazon.com About.com

Bibliotech.com Booksnbytes.com

Ceauthors.com Contentguard.com

Devce.demon.co.uk Davidreilly.com

Ebooks.com Ebookzone.com

Ebookhome.com Ebookmarketing.com

Ebookmall.com Ebookad.com

Eink.com

Gemstar-ebook.com Infinitypublishing.com Knowbetter.com

Microsoft.com Netread.com Netlibrary.com

Planetebook.com Questia.com

Randomhouse.com Raven.ubalt.edu

Seybold-seminars.com Sfwa.org

Writersmanual.com Writerswrite.com

Zonator.com

e-Publishing

Thank You