ONLINE SHOPPING

PRESENTED BY:Purnima

3833M.COM 1ST SEMESTER

It is known as e-tail from “electronic Retail” or e-shopping.

It is a form of electronic commerce which allows consumers to directly buy goods or services from seller over the internet without an intermediary service.

Online shopping has become a popular trend in India now. people have been enjoying the convenience of having their order shipped right to their doorstep.

What is Online Shopping ?

Over the past two years, 22% of people have increased their online shopping habits.

More people are shopping online due to better deals,no need to travel and easy to make comparison.

The biggest time of the year that people shop online is the holiday season.

Facts about online shopping

Sites Founders Taglines Founded in

headquarters

Jeff Bezos Aur dikhao

July 6,1994

Seattle,washington

Sachin Bansal, Binny bansal

Ab har wish hogi puri

2007 Bangalore,karnataka

Rohit Bansal , Kunal Bahl

Dil ki deal 2010 New delhi, India

Arun Chandra Mohan, Parveen Sinha

Be You ! 2012 Gurgaon,India

Popular Sites , their founders & taglines

Meaning•Amazon is the largest river in the world,which reflected his hopes that company would be biggest in the world.•The company’s website logo explains,where the bright arrow between “a” and “z” represents their ability to provide every product from “a to z”.

websites•Amazon.com•Separate retail websites for United States , United Kingdom, Ireland, France, Canada, Spain, Italy, Brazil, Japan, China , India and Mexico.•June 2013 Amazon launches India website amazon.in

Other facts•Started as an online book store.•Diversified by selling DVDs , Blu-rays, CDs, video games, electronics.•Amazon.in has over 12000 movie and television titles and 7 million titles for purchase.•India was Amazon’s tenth marketplace.•Hold the record of employing maximum number of employees.

“Our vision is to become a trusted and meaningful sales channel for retailers of all sizes across India,enabling them to succeed and efficiently grow their business Online”.

-Amit Agarwal (Vice president,Amazon India)

Acquisitions

Amazon has picked 3 Vibha’s projects-vidyarambam, Bhagvatula Chairtable trust and Sikshana for their CSR initiative “GIFT A SMILE”.

The Amazon gift a smile foundation has launched an initiative by which 25 NGOs with various social causes can create “wishlist” of items they need.

Amazon customers can make purchases at smile.amazon.com and Amazon will donate 0.5% of customer purchase to Vibha.

CSRof Amazon

Offers by amazon

Frustration –free packaging : it is a multi –year initiative designed to make it easier for customers to liberate products from their packages. It is easy to open,100 % recyclable and products ship in their own packages without additional shipping boxes- it eliminates hard plastic “clamshell” cases.

Through Amazon frustration-free packaging certification intiative ,manufactures can send their packaged products to labs for free analysis and feedback for how their packaging can become certified.

This program has certified over 2,00,000 items globally from over 2000 leading brands like amazon kindle ,amaznon basics.

Amazon’s innovations for our planet

Sustainable Amazon : it offers eco-friendly products from the Amazon region .it is a new mission-driven brand created by brazilian eco-preneurs. The sale of sustainable Amazon products helps to support non-profit organizations.

Kaizen program : it is a japanese term meaning “change for the better”. Through this,Amazon employees at all levels dive deep into every nook and cranny of process to identify waste and design alternatives solutions that are more energy efficient

Amazon’s innovations for our planet

• WeRead , Mime360 , Chakpak.com , letsbuy.com, Myntra , AdiQuity , Appiterate.

• 2007,registered in Singapore & operates in India. Headquarters in Bangalore & Singapore.

• Product range “Digiflip” with products including tablets ,USBs & laptop bags .first was pro XT 712.

• Sachin bansal got entrepreneur award 2012-2013 from Economic Times .

• It was awards YOUNG TURK of the year at CNBC’S leading business leader awards 2012.

• Nominated for India MART leaders for tomorrow awards 2011.

Acquisitions Founded

Launchedawards

.

Sign up for FLIPKART STUDENTS and get discounts like never before.

Offers : Rs.150 off on your first purchase + extra 5% off on mobiles like motorola (moto g,moto E, moto X) SONY,blackberry +minimum Rs.1299 off on laptops etc. 1% cashback on electronics and 4% cashback on non-electronics.

Who can subscribe: anyone with an official college student ID card can subscribe to these exclusive student only offers.

The Flipkart affiliate program is a great way for you to earn commissions by placing product banners or links on your website to refer users to the Flipkart.com website. You can earn up to 15% every time a user clicks on the banner/link and makes a purchase on Flipkart site.

How to earn money on flipkart ?

Flipkart’s seller hub

Vouchers

Flipkart, the e-commerce portal has announced an allowance of Rs. 50,000 for employees looking to adopt children so that they can use it”towards legal agency, regulatory costs or any other expenses”.

They also announced that women employees who adopt children younger than 12 months will get 6 months of paid leave along with 4 months flexible working hours.

CSR INITIATIVE :ADOPT A CHILD,GET 50,000 ALLOWANCE

+ =

CSR campaign Shiksha has collaborated with e-commerce portal Flipkart.by this ,customers can buy P&G products from Flipkart and support the P&G Shiksha initiative that helps underprivileged children in india to get access to education.

Other initiatives:

On 6 October, 2014 launched a promotion called “Big Billion Day” with an intention to create popularity.

Even though flipkart achieved the target, led to public outcry and widespread criticism among consumers,competitors results in heavily damaged its reputation.

Many users could not place orders because of high server load and errors& some who placed orders received emails stating their orders were cancelled.

Major competitors filed complaints to the commerce ministry against flipkart because they were selling products less than cost prices was against commerce policy.

OTHER CONTROVERSIES

Comparative analysis of flipkart and amazon

Sites

1. Starts operations In 2013 In 2007

2.Products 17 million products 30 million products 3. Categories 28 70

4.Sellers 9,000 3,000

5.Employees Over a lakh 13,000

1.Price comparison ( compares prices from over 140 shopping portals and tells you where the price is the lowest)

2.Price alerts3.Automatic coupon application.

Smartest ways to shop online

Comparison of prices

Shop 24/7 Usability and easy access Better deals and savings rewards Many retail stores offer promotion Convenience Larger stock to choose from Product reviews Comparison shopping easier Comfort of own home Privacy no lines

Pros of online shopping

Can only see items one page at a time

Takes forever if you have a slow connection

Not able to touch or try on Returns more diffcult Credit card insecurity Shipping and handling cost

Cons of online shopping

Thankyou