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SPONSORSHIP PROPOSAL
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SPONSORSHIP PROPOSAL
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Thank you for your continuous support for Indonesia Day in the past years.
Platinum Sponsors Chevron Marvell
Gold Sponsors
Top One Oil Silver Sponsor
Contact Singapore In – Kind Sponsor
Gardensia
We encourage more companies in San Francisco Bay Area participate as our sponsors for Indonesia Day 2012. With all your support we hope that this year Indonesian Community, alongside with San Franciscans, can have the opportunity to enjoy, embrace the unique and beauty of Indonesian Culture
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Content
Page About Indonesia Day…………………………………………………………
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Benefit of Sponsorship……………………………………………………….
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Audiences…………………………………………………………………….
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Sponsorship Packages………………………………………………………...
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Committee Contact…………………………………………………………...
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Appendix I : Program, Event Description, The Theme………………...
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Appendix II : Public Relation Strategies, Advertising Strategy…………
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Appendix III : About the Committee……………………………………..
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Appendix IV : Indonesia Day previous Years Picture……………………
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Sponsorship Form …………………………………………………………...
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Non Food Vendor Booth Form……………………………………………...
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About Indonesia Day Indonesia Day is an annual event that aims to celebrate, commemorate, and introduce the diversity and heritage of the Indonesian culture through the showcase of Indonesian art, dance, music and food. The main purpose of the event is the following:
1. To promote diversity and awareness through the exposure of Indonesian culture to the San Francisco Bay Area.
2. To showcase the history and contributions of the local Indonesian people. 3. To provide a safe and fun environment while promoting local trade and
services to the community. The venue will be located at Union Square in San Francisco, CA with this year’s theme being called “Bamboo of the Archipelago”. The Indonesia Day Committee 2012 will be mainly run by the San Francisco Indonesian Student Organization in the United States known as PERMIAS. Currently the Indonesia Day Committee 2012 is partnered with:
1. Consulate General of the Republic of Indonesia; 2. Gamelan Sekar Jaya (GSJ).
Consulate General of the Republic of Indonesia in San Francisco is the representative of Indonesian Government to Northern California, State of Idaho, State of Oregon, State of Washington, and State of Alaska. The Consulate General office has been consistent to support Indonesia Day throughout these years. GSJ, founded in 1979, is a company of musicians and dancers based in the San Francisco Bay Area specializing in Balinese music and dance. Internationally acclaimed, GSJ has performed throughout California, the US, Canada, Mexico, and Indonesia. GSJ is the only group outside of Indonesia to ever receive the Dharma Kusuma, Bali’s highest award for artistic achievement.
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Benefits of Sponsorship Sponsors can connect easier with their target audience or expand their customer base to include the Indonesia, Asian/Pacific American community as well as the greater San Francisco Bay Area public. By participating as a sponsor, your company will gain the following:
1. Your company name and brand will get noticed through our widely distributed Indonesia publication and by the large number and varied attendees at the event. Because the community event is free and located at the most centrally located place in San Francisco, Union Square it draws over 10,000 attendees and is often mentioned by varied media sources. (television, internet, youtube, facebook, twitter, blogs, etc)
2. The Indonesia Day 2012 event also provides a great and unique opportunity
for sponsors to publicly display their company’s achievements, position their company’s involvement with the local community, highlight their support for diversity, and/or feature their positive outlook on corporate social responsibilities. Not only does this help publicize your company but also gets viewed by many governmental and community leaders since they are expected to be in attendance at the event.
3. Participating sponsors may also be entitled to favorable tax deductions. Gamelan Sekar Jaya, a 501 (c)(3) - non-profit organization, is acting as Fiscal Sponsor for Indonesia Day 2012. Gamelan Sekar Jaya has been committed and dedicated to promote traditional Balinese Gamelan in California for more than 30 years. For further information, please see www.irs.gov, www.gsj.org, or consult with a professional tax accountant.
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Audiences Last year, Indonesian Day 2011 had in attendance several strong community leaders and drew approximately 10,000+ attendees. The opening ceremony of the event was attended by the following community leaders: • Representatives of San Francisco Mayor’s Office; • The Consular Corps in San Francisco; • Representatives of Cultural and multicultural based organizations; • Representatives of Universities and colleges in the San Francisco Bay Area; • Representatives of Indonesian student organizations throughout the San
Francisco Bay Area. Demographic of the Audience (based on observation in 2011)
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Sponsorship Packages Platinum Sponsor Amount: $10,000 The platinum sponsor will receive: - 25 VIP seats at Indonesia Day 2012; - Sponsor’s logo in Indonesia Day’s entire promotional media campaign; - 2 pages dedicated in the Indonesia Day Program Booklet; - The acknowledgements by the Master of Ceremony; - 2 booths for the company promotional purposes. Gold Sponsor Amount: $5,000 The gold sponsor will receive: - 10 VIP seats at Indonesia Day 2012; - Sponsor’s logo in Indonesia Day’s entire promotional media campaign; - 1 pages dedicated on Indonesia Day Program Booklet; - The acknowledgements by the Master of Ceremony; - 1 booth which can be used for the company’s promotional purposes. Silver Sponsor Amount: $3,000 The Silver sponsor will receive: - Sponsor’s logo in Indonesia Day’s entire promotional media campaign; - Sponsor’s logo in the Indonesia Day 2012 Program Booklet; - 5 VIP seats at Indonesia Day 2012; - 1 booth which can be used for the company’s promotional purposes.
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Bronze Sponsor Amount: $2,000 The sponsors will receive: - Sponsor’s logo in Indonesia Day’s entire promotional media campaign; - Sponsor’s logo in the Indonesia Day 2012 Program Booklet; - 2 VIP seats at Indonesia Day 2012; - 1 booth which can be used for the company’s promotional purposes. Supporter Sponsor Amount: $ 500 The sponsor will receive: - Sponsor’s logo in the Indonesia Day 2012 Program Booklet; - 1 VIP seat at Indonesia Day 2012. Friend Sponsor Amount: $100 The sponsor will receive: - Name acknowledgment in the Indonesia Day 2012 Program Booklet; Indonesian Day Private Donor A private donor is a person or company who would like to contribute money to Indonesia Day 2012 without following any of Sponsorship Packages. The amount of the donation is up to the donor to decide. Should you decide on helping Indonesia Day 2012, please make your cashier check or money order payable to: Gamelan Sekar Jaya, and mail it before August 3, 2012 to 1111 Columbus Ave, San Francisco, CA 94133.
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Committee Contact
If you have further questions on how to sponsor or donate for Indonesia Day 2012 please contact: Susie Willemsz Geeroms Fenty Kaliman 415-305-3108 925-788-4298 [email protected] [email protected] On behalf of Indonesia Day Committee 2012, I would like to thank you for your consideration and help in making the event a success. Christopher Tanardo Chairman of the Committee
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Appendix I
Program Date : Saturday, September 15th, 2012 Time : 11:00 am – 6:00 pm Place : Union Square, San Francisco, CA Event Description Our event features on-stage performances, authentic Indonesian cuisine, handcrafted items for exhibition and/or sale, and showcasing many sponsors. The stage will be decorated with traditional Indonesian crafts and the performances will include traditional dance, music, a fashion show, and parade mainly from professional Indonesian artists predominantly living in San Francisco and the Greater Bay Area. The Theme Bamboo of the Archipelago Indonesia is located in a tropical area where it provides an ideal environment where bamboo can thrive. Because of an abundant supply of bamboo the Indonesian people adapted it to be used in various ways including making musical instruments, cooking equipment, building materials, as well as arts and crafts. In the Indonesia Day 2012 we want to present a wide range of traditional Indonesian art, food, and goods that use bamboo as basic materials.
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Appendix II
Public Relation Strategies We are collaborating with various local communities and organizations in San Francisco Bay Area, who have specific interest in cultural and international affairs as well as community development. Through our partnership with Consulate General of the Republic of Indonesia in San Francisco and Gamelan Sekar Jaya, we are able to market successfully to the local San Francisco Bay Area, universities, and local interest organizations. Advertising Strategy In order to advertise Indonesia Day 2012 we will use a wide range of advertising materials such as: Event Postcards : 5,000 Copies (4” x 6”, glossy paper);
Event Posters : 200 Copies (11” x 17”, glossy paper); Event Fliers : 200 Pieces (11” x 8.5”). These will be distributed in restaurants, cafés, and streets throughout the San Francisco and Bay Area. Also we will have: News Paper ads : San Francisco Chronicle Online Ads : Craigslist, Event Bright, Yelp Social Media : Facebook page, Twitter Targeted email The Indonesian Day Committee has a contact list of over 20.000 people. We will send a save the date communication email starting June 2012. And follow up emails closer to the event date of September 5th, 2012. Official Website: www.indonesiadaysf.org
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Appendix III About the Committee This year the Indonesian Day 2012 Committee is mainly made of members of the US Indonesian student organization PERMIAS, but on the day of the event, many other Indonesian organizations and volunteers will assist the committee. About PERMIAS PERMIAS is a non-profit student organization that assists Indonesian students in the United States in promoting the cultural richness of Indonesia through events and activities. PERMIAS is one of the largest and most active Indonesian student associations in the United States, www.permiassanfrancisco.com. Many PERMIAS have been established in various cities throughout the United States. PERMIAS San Francisco Bay Area (SFBA) was formed by the Consulate General of Republic Indonesia in the San Francisco Bay Area and a group of Indonesian students which are known as the Committee Formation of PERMIAS (Komite Pembentukan PERMIAS) San Francisco Bay Area on March 10, 2007. PERMIAS SFBA’s main mission is to create unity between all Indonesian students around the San Francisco Bay Area. PERMIAS holds various social events and celebrations for Indonesian students to socialize and collaborate, as well as promotes Indonesian culture and arts. PERMIAS SFBA is officially affiliated with: • The Consulate General of Republic Indonesia in San Francisco • UC Berkeley – BISA (Berkeley Indonesian Student Association) • UC Davis – DISA (Davis Indonesian Student Association) • San Francisco State University – Indonesian Student Organization • University of San Francisco – PANAH (Persatuan Anak Tanah Air) • Academy of Art University – Indonesian Student Organization • Santa Clara University- PERMIAS Santa Clara University • City College of San Francisco – Indonesian Student Organization • Diablo Valley College – Indo DVC • De Anza College – PERMIAS Indonesian Student Organization De Anza • Foothill College – Foothill Indonesian Club
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Indonesia Day 2012 Committee Patron : Asianto Sinambela, Consul General
Advisor : Tubagus Edwin Suchranudin,
Consul for Information, Social, & Culture
Chairman : Christopher Tanardo
Vice Chairman : Batara Soepraba
Danny Jethnani
Secretary : Vita Novianti
Reza Widamahendra
Chief Operating Officer : Nanang Putra
Accountant : Allen Michelle Wihono
Treasurer : Marion Halim
Marketing : Susie Willemsz Geeroms
Fenty Kaliman
Set Design Coordinator : Jessica Tanardo
Visual Design : Vanessa Reineke
Volunteer Coordinator : Biantra Ardhana
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Appendix IV
“Remarks by Indonesian Consul General, Hon. Asianto Sinambela”
Certificate from SF Mayor's Office
given to Mr. Agum Gumelar, founder of Paguyuban Citra
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“The Crowd enjoying the performances”
“People lined up to taste delicious Indonesian food”
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“Indonesian traditional costume parade by students and communities”
“Indonesian traditional fabrics and textiles show”
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“Traditional dance from East Java, performed by Paguyuban Citra”
“Interactive Games with children lead by MC”
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“Jegog, performed by Gamelan Sekar Jaya”
“Mask Dance from West Java, performed by Pusaka Sunda”
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“Toraja Melo booth, selling handicraft and accessories made from
Toraja traditional fabrics and patern”
“House of Weaving booth, Alfonsa Horeang introducing the making process and the final product of ‘tenun ikat’ from Flores”
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“Foothill De Anza, College and Royal Badminton booth”
“Hep B Free booth”
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SPONSORSHIP
Company Name :
Contact Name : ,Position :
Phone : ,Email :
Platinum Sponsor Yes, We’ll use the Booths, Amount: $10,000 Gold Sponsor Yes, We’ll use the Booth, Amount: $5,000 Silver Sponsor Yes, We’ll use the Booth, Amount: $3,000 Bronze Sponsor Yes, We’ll use the Booth, Amount: $2,000 Supporter Sponsor Yes, Amount: $ 500 Friend Sponsor Yes, Amount: $100 Indonesian Day Private Donor Yes, Amount: $ Should you decide on helping Indonesian Day 2012, please make your cashier’s check or money order payable to: Gamelan Sekar Jaya, and mail it before August 3, 2012 to 1111 Columbus Ave, San Francisco, CA 94133.
Note: • Detail on Sponsorship Packages can be found on page 6-7;
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• If your company wish to use the Booth/s (complementary for Platinum, Gold, Silver, Bronze Sponsor) please send us the completed and signed Non Food Vendor Booth form before August 3, 2012 to 1111 Columbus Ave, San Francisco, CA 94133;
We agree to release Indonesia Consulate General in San Francisco, Indonesia Day Committee 2012, PERMIAS San Francisco Bay Area, Gamelan Sekar Jaya, MJM Management, and City of San Francisco from any and all responsibility for loss, damage, and injury to any person or property resulting from our participation in Indonesia Day 2012.
Name & Signature Place & Date
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NON FOOD VENDOR BOOTH FORM
Vendor Name :
Contact Name : ,Position :
Cell Phone : ,Email :
Valid Business License Number :
Detailed list of item(s) to be sold/exhibit:
Booth Specifications: • Value : $ 500 - $ 550 • Size (approx.) : 10’ x 10’ • Table: 1 table – size : 6’ x 2.5‘ • Chair : 2 chairs • Electricity : (please contact us if you need it)
To reserve the booth space, please submit a completed and signed this form no later than August 3 2012.
We agree to release Indonesia Consulate General in San Francisco, Indonesia Day Committee 2012, PERMIAS San Francisco Bay Area, Gamelan Sekar Jaya, MJM Management, and City of San Francisco from any and all responsibility for loss, damage, and injury to any person or property resulting from our participation in Indonesia Day 2012.
Name & Signature Place & Date
